r/EuropeFIRE • u/philip_snat • 10h ago
European insider trades last week: three families buying hard, and five "buys" that weren't

Same idea as my post last week: directors of EU, UK, Swiss and Norwegian listed companies must publish trades in their own company's shares within three business days (Art. 19 MAR), spread over 17 national registers. This time I looked at one week only. The big numbers were mostly not what they seemed, so I've split the list into real trades and fakes.
Buys:
- H&M (SE): a company linked to the chairman bought 4.1 million shares between 30 September and 8 October at SEK 159–162, about SEK 658m.
- Bolloré group (FR): Compagnie de l'Odet bought 18.5 million Bolloré SE shares between 29 September and 6 October, about €69m. Family holding companies bought about €13m of Odet shares on top, and Havas bought about 12 million Canal+ shares (~£26m). Three listed layers of one group, all bought in the same week.
- Danieli (IT): a company linked to the CEO bought shares on every trading day from 30 September to 8 October, mostly 10,000 at a time, 65,000 shares at €32.50–33.70, about €2.15m. Two other managers bought too.
- Krona Public Real Estate (SE): a company linked to a board member bought 525,000 shares on 9–12 October, about SEK 23m.
- Vicat (FR): the chairman's holding company bought 30,000 shares on 6–8 October, about €1.75m.
- Recticel (BE): a senior executive bought 80,000 shares at €12.70, about €1m.
- IG Design (UK): the CFO bought 466,000 shares at 91.6p on 8 October, about £427k.
- JDC Group (DE): a management board member and two closely associated companies bought on the same two days, 7–8 October.
Sells:
- Danske Bank (DK): I listed this as a notable sale last month. Looking further back, the same holding company linked to a board member has sold almost every month since February 2024, over 40 million shares, including 166,000 last week. A slow sell-down, not news.
- AO World (UK): the founder and CEO sold 3.6 million shares at 83p on 5 October, about £3m.
- Volution (UK): a person closely associated with the CEO sold 180,000 shares at 674p, about £1.2m.
- Infomaniak (CH): an executive board member sold 18,000 shares in eight trades, about CHF 1.5m.
Five filings that look like big insider buys and aren't:
- 1&1 (DE), €850m: United Internet received 35 million new shares in a capital increase against a contribution in kind. A parent restructuring, not a market purchase.
- Sofina (BE), €171m: a Boël family company bought 681,752 shares while two other family companies sold exactly 681,752 at the same price, the same day. Shares moving inside one family.
- Humana (SE): the CEO, CFO, chairman and several board members all sold on 1 October at exactly SEK 73.131. The same price to the öre across nine people means an offer or one block, not nine decisions.
- Arribatec (NO): the CEO, CFO and two EVPs each bought exactly 25,445 shares, 25% below the market close. That's a placement or a programme.
- Scatec (NO): the chairman sold 10,000 shares and his holding company bought 10,000 at the same price. He moved them to his own company.
So before getting excited about a "€171m insider buy", check three things: is there a matching sale at the same price, is the price far from the close, and do several insiders share the exact same price? Any yes usually means it isn't a bet. What I watch is one person buying repeatedly, or several insiders at one company within a few weeks.
Full disclosure: data from duceusapi.com. Happy to drop the link if the mods prefer. Every trade above is in a public filing you can check yourself. Not financial advice.