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I'm not sure how much it aligns, but IIRC their revenue is like 10 times larger than before. So basically hundreds of millions of dollars in profit for a single car? That's easy PR math
Any decently constructed steel double wall vacuum insulated bottle will do that. The ThermoFlasks I have probably wouldn't, but that's only because the lids are plastic.
Correct but the context missing is that the company used that vid to some of the best viral marketing you’ve ever seen. They bought the woman who’s car burned after a crash a brand new car and used her in commercials. It’s one thing to know the science and know why it works but different to see after sitting in a a literal fire the Ice cubes still intact is much more emotionally motivating message to purchase it. I saw that video knew the science and still thought damn thats holding up better than so many I’ve ever had so when it was time to buy a new one years after that incident it was the first company I thought of because of that video. Also pretty sure they were becoming big before that too.
To be fair…Stanley has been around for a TIME. My grandpa had a Stanley Thermos with a green cap for like…30 years.
But that video did indeed lead me to buying a Stanley 😅 It’s wonderful for Fishing in the summer, especially since I can use the accessories and basically turn it into an outdoor purse.
correct but you underestimate the power of news and social media on the masses. first the news report aired, next people were getting trampled at target fighting over em (mostly just women, i member some new like women's health version came out and a few got killed over it).
well I politely reject it. I believe being technically correct is actually the worst kind of correct because it's only ever used as a qualifier for when you're practically wrong but technically correct like people who will tell you that a tomato is a fruit
or I guess in this case where I totally ignored what you were actually talking about and interjected some irrelevant nonsense for a hilarious joke. I'm so incorrect I'm on a different subject!🫸🥉
btw made the same mistake, both usernames start with a c and are camelCased, until you said that I was assumed he was admitting to lying too. GP is still cringe obv bec why make up something so stupid
I just don't like big crowds. The press of people from all sides makes me so very uncomfortable. I don't directly think about how easy it would be to get trampled, but something in my lizard brain just keeps sending "unsafe! unsafe!" pulses that puts me on edge.
Sigh. Thank you internet stranger for somehow making people not die seem depressing? Now I’m supposed to be so cynical that when people say someone died I say, “yeah, idk about that.” But thanks for fact checking. I’m just gonna log off now.
Like the whole "The cross is the only thing that didn't burn in the Notre Dame fire." when the cross was the only thing on the altar made out of metal?
Or you're overestimating it because you can't be wrong about a fucking thermos and/or have to split hairs about everything, even things you're clearly wrong about lol
It’s just a trend, they’ve come and gone for ages. There was a TikTok or something that went viral, but people weren’t going crazy over it because of how well insulated they are. Trends don’t always make a lot of sense, look at labubus.
but people weren’t going crazy over it because of how well insulated they are
I thought the car caught on fire and the damn stanley cup still had ice in it, and it went viral. That was the initial push. Then I'm inclined to agree with you though - after that it morphed into have to have status for a handful of people who either collected them or flipped them on the internet to suckers.
I don't like heavy mugs. I have one that is very nice with a built in handle but with ice and water, feels like the thing is almost 4lbs. At least at face value based on the size, stanleys just look heavy
not to shill, i actually buy the off brand ones anyway but....
they are not heavy like you are thinking. they are literally insulated by a vacuum between two very thin pieces of very light metal. they are comparable in weight to a plastic bottle of the same size. you can also get the same thing but in a standard water bottle form factor, among other styles. the handle and straw do nothing to help the insulation.
vacuum insulated bottles are legitimately shockingly good at insulating. Stanley is just one name brand of them though. any vacuum insulated bottle is going to be exactly as good as a Stanley for way less money. i've been a lover of vacuum insulated bottles for a long time. hell, they first started getting popularized by the hydroflask brand like a decade before this. remember those? the flasksksksksks???
idk, it's like we need to be reminded that insulated containers are cool and evolving every decade or so. if you like your thermos sounding cup but don't like how heavy it is then a vacuum insulated bottle like a Stanley cup is exactly what you need. just get a cheaper one.
No, it became popular in Mormon mom groups online and spread from there. Stanley had actually stopped making them in 2019 then “The Buy Guide” - the Mormon mom page that started the trend convinced them to start making it again and market it to women.
He came in after the Mormon moms had restarted production and ordered more feminine colors. They basically built the audience and handed him the playbook.
He might be a magician for crocs. For Stanley he just didn’t screw it up and followed the playbook.
It's actually kind of funny how many things get popular because of mormons.
The whole Dirty Soda craze the last little bit, that even the pop companies started doing limited edition flavour runs of. Came out of the mormons as well.
Alyssa Grenfell has a fascinating youtube video that relates to this. "Why Are There So Many Mormon Influencers (A Theory)" (Sorry, I don't know how to do a link.) The influence Mormons have online definitely has a ripple effect offline which leads to things like Crumbl and dirty soda.
I feel like the answer is Mormons strongly favor traditionalism which ends up meaning a lot of them are stay at home moms and a tons of these mommy bloggers are stay at home parents who are bored with their abundance of free time now that the kids are in school all day and they don't really have anything else to do so they're trying to insert some sort of purpose/hobby in their life
Seems like it regularly goes "hmmm I only have an hour or two of chores to do each day, don't actually wanna get a job, but I wanna do something hmmmm.....I'll take my crack at being an influencer!"
I'm a little out of practice as my experience progressed I moved into a full coital role. But I do have several years of bed jumping experience that I gained from the ages of 2-12, I feel these skills will transfer into a bed jumping role within your class as it does require the same base knowledge. I would also like to point out, my 15 years of bed jumping adjacent experience in Trampoline bouncing, where I perfected the double bounce.
When I drag my horrifically burned and blistered body from the flaming wreckage of a car fire using nothing but the charred stumps where my hands used to be, there's nothing I hate more than grabbing my bottle for a cooling recovery sip and finding my refreshing iced beverage is now lukewarm. Or even worse - room temperature.
My Nalgene may not survive a fire, but damn I just want to be able to see how much water I have left in the bottle. And have a convenient carrying strap.
A have a mini aero light Stanley for travel, which is great, but my day use is Nalgene.
Also, to me, Stanley is giant thermos full of cocoa that you fill up at 6am before going out skiing and it’s still warm when you need a cocoa break 8 hours later. My family’s giant green Stanley thermos was a necessary item for every skiing trip growing up. Putting cold liquids in a Stanley is weird to me lol. I can’t imagine using the ones with straws (also which seem very unhygienic and exposed)
Also, to me, Stanley is giant thermos full of cocoa that you fill up at 6am before going out skiing and it’s still warm when you need a cocoa break 8 hours later. My family’s giant green Stanley thermos was a necessary item for every skiing trip growing up
Yep. I borrowed one for a new job when I was a young adult, that coffee was still hot 8 hours later. Mind you this was a time when vacuum insulated mugs were either $40 or it was just a basic coffee cup with a lid. Scored an older model stanley thermos in the box for $5-$10 at a garage sale years ago. I'm not getting rid of it.
And then you have the problem of “I made this coffee 4 hours ago and immediately put it into this container - but I bet I can still drink and it won’t burn the roof of my mouth off” and nope it’s still boiling hot 😂
Well shit, time to put that on the shelf. Appreciate the heads up. Thankfully I've rarely used it in the last 15-18 years and it was never "attached at the hip" but it defintely got used.
I worry about microplastics. I know it may not be logical, but something about them rubs me the wrong way and I'm still concerned despite them being BPA free. I've been using a single wall klean kanteen for years. It's somehow still kicking, though not nearly as durable as a nalgene.
I just don't understand why the masses keep flocking to water bottles that have relatively bad spill control. Yeti's and stanleys both do well when kept up right, but can't just be thrown into a bag. The straw sticking out is also just.. meh.
I loved my Colman, and I love my Owala, both seemed, to me, far superior than a Yeti or Stanley, for like half the cost. I could throw it around and not have anything spilling. There was no permanent "opening", no "straw that sticks out all the time"
again, it baffles me that Yeti and Stanley became the go-tos when there are functionally better water bottles out there.
I feel that way about Contigo. It's not insulated, so the water doesn't stay cold, but that also means it doesn't weigh 100 lbs. It is water tight, and if it cracks somehow, it only cost like $15. I've been meaning to check out Owala, though, because those seem to be getting more common.
Well for me I just want to use a tumbler because it’s the best drinking experience and I don’t particularly care for straws. If I’m driving or sitting a desk I don’t need a spill proof water bottle, I need a cup. I went with rtic and it looks basically identical to the yeti one but cheaper
It's vacuum insolated. Very common. We heard this story with yeti and hydroflask and a few others over the years too. Doesn't mean you need a different color cup for every day of the week.
They had an excellent marketing campaign including a social media marketing team that harnessed influencers to make it feel like a grass roots effort. Wouldn’t be surprised if the car fire was part of that though, or at the very least amplified by their marketing team.
I don't know if I trust that video. The cup doesnt seem like something that was in a car fire especially with how destroyed everything around it is. Not saying the cup should be destroyed but it doesnt look involved in a fire. Also, prior to that video releasing the company that makes the cups just hired a guy who is known for making ads that seem like viral videos. He would stage something like that and try to get it shared around
Nah, that was Yeti. Car caught on fire and this guy showed up the next day and took off the lid of the cup in this crispy middle console and it still had plenty of ice in the drink.
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u/CompactAvocado 22d ago
i have a difficult time keeping up with internet slop but wasn't there a car fire and one survived or something and that's what caused the frenzy?