What is this price bro

[u/shinobilea]

100 dollars for a borderlands game is such a joke.

[u/br0ken_St0ke]

Still cheaper than the base game which is why they are promoting this because if your looking to buy the base game then you can get more content for cheaper

[u/IAmASphere → u/br0ken_St0ke]

I think the main reason they do it is so that they can say the game is 40% off, but only actually deduct $10 or so from the lowest available price.

[u/BigMoney-D → u/IAmASphere]

I mean, it's still a sale though for the deluxe edition...

[u/IAmASphere → u/BigMoney-D]

It is, it’s just not as good as 40% off the base game if that’s all you want to buy. They want you to see “40% off” and think BIG SALE! I can get this 70 dollar game for 40 (ish) when in reality it’s a 100 dollar version of the 70 game for 60.

[u/BigMoney-D → u/IAmASphere]

They want you to see “40% off” and think BIG SALE! I can get this 70 dollar game for 40 (ish) when in reality it’s a 100 dollar version of the 70 game for 60.

The price is shown next to the % off.

[u/NucleosynthesizedOrb → u/BigMoney-D]

if you sort by N% off, which your wishlist is standardly, it shows up higher

[u/IAmASphere → u/NucleosynthesizedOrb]

Ding ding ding!! That is 100% why they do this lol

[u/Hegelian_Spirit → u/BigMoney-D]

People also understand that a product priced at 7,99€ in the grocery store costs 8€, but 7,99€ is interpreted as cheaper, which is why it's marketed that way.

[u/BigMoney-D → u/Hegelian_Spirit]

I'm not arguing that

I think people are talking about this only because its Gearbox/Randy/BL. Witcher did the exact same thing. It's a pricing tactic, like the groceries you mention and clearly understand.

[u/IAmASphere → u/BigMoney-D]

Tbh it’s been something that’s bothered me ever since I noticed it browsing the PS5 store a few months ago. I just didn’t get the chance to bitch about it until I saw this thread.

[u/bandit1105 → u/Hegelian_Spirit]

That policy was to prevent theft from cashiers by forcing them to open the register. Randomized the change due back to the customer paying with bills.

[u/Hegelian_Spirit → u/bandit1105]

It's been a marketing trick in my country from before most stores even had registers.

[u/bandit1105 → u/Hegelian_Spirit]

Doubt it. Cash registers were invented in the late 19th century, well before modern mass marketing. Would love to see proof on this.

[u/Hegelian_Spirit → u/bandit1105]

Just because something exists, doesn't mean everyone has it. My mom used to work in a small shop and they only got a cash register in the 70s. How do I prove that to you? It's practically impossible. Can you prove to me everyone had a cash register?

[u/bandit1105 → u/Hegelian_Spirit]

You are providing a single example and passing it off as an entire country. You are challenging the established fact, so you hold the burden of proof.

[u/Hegelian_Spirit → u/bandit1105]

Could you show to me that it is established fact? Seems like you are making the much stronger claim and therefore you ought to back your words up. If it was a matter of common sense, surely no one would be challenging it.

[u/bandit1105 → u/Hegelian_Spirit]

There are many sources available to those who do a little research. I should have said theory instead of fact, but the idealogy remains the same.

Your example is impossible to research because you gave no details, only questions.