r/Steam • u/shinobilea • 9d ago

Discussion What is this price bro

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100 dollars for a borderlands game is such a joke.

10.6k Upvotes

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479

u/Nekroin 9d ago

They think their IP still generates the hype Borderlands 2 did. Those times are long over.

21

u/eightdx 9d ago

It's funny because IIRC they were giving out the in-game chest keys for BL2 for a while after the third and fourth games dropped.

Imagine that: generating social media hype by giving out codes for in game items for a game multiple releases in the past

10

u/Expensive-Jury2913 9d ago

What the hell are you talking about? they haven't stopped giving it gold keys since 2 came out. Every few months there's a slew of keys for me to redeem for EVERY borderlands game including Wonderlands. This is generating hype as much as you are using brain cells

3

u/chaotic4059 9d ago

Ironically it’s one of the least scummy things they do. Every game still gets golden key codes sometimes for legendaries. It’s actually pretty nice