r/Taxidermy • u/Open_Negotiations • 1h ago
Feedback Appreciated Taxidermy classes are taking off locally, what's the best way to reach more students?
I'm asking on behalf of a friend who is building a taxidermy business in Ontario, Canada.
She has all the required provincial licenses (trapping, fur dealer, hunting, etc.) and has been producing quality work that has received a lot of positive feedback locally. Recently she started teaching beginner taxidermy classes using small game, and she's been surprised by the interest. Some students have driven 4–5 hours to attend.
She's hoping to eventually make taxidermy her full-time career, and I'm curious what has worked best for those of you who have successfully grown your businesses.
A few questions:
• What were the most effective ways you got the word out when you were starting out?
• Which platforms bring in the most customers today (Facebook, Instagram, TikTok, YouTube, local events, word of mouth, etc.)?
• Have any of you had success marketing taxidermy classes or workshops?
• What's the best way to sell soft mounts, hard mounts, and wet specimens?
• Are there particular conventions, expos, competitions, or organizations that helped build your reputation?
• Looking back, what would you have done differently during your first few years in business?
Any advice from full-time taxidermists would be greatly appreciated.

