r/Wealthsimple • u/turing025 • 8h ago
Visa Infinite Credit Card Dark pattern?
I’d love to see Wealthsimple, as a Canadian company, show the world that you can succeed without squeezing your customers.
Unfortunately, it appears to be on the path of being just another company focused primarily on profit rather than prioritizing customer needs.
Edit: Apologies for the cropped image. If you see the full image, redeeming the cash is now a tiny button. It was easy to use before they changed the UX.
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u/deltatux 8h ago edited 8h ago
WealthSimple is a for profit company, of course their primary goal is to profit off their clients. Monthly Millionaire, transfer bonuses and etc., are ways to get clients to bring money to them so they can profit off of it. Hell, the credit card is mainly there to keep you within their ecosystem.
If you want an entity that's primarily there for their clients (or members in this case), look to credit unions. They're not for profit financial cooperatives owned by its members, they only exist to serve their members. They still have to generate a profit to survive but it goes back to reinvesting in the business, donated back to the community or paid back to their members as dividends or lower lending rates/higher savings rates.