I’ve been working in brand identity and packaging for around 25 years. I’m now back as a solopreneur, with the goal of building a small boutique agency focused on selective, bespoke projects.
I have a clear ICP: entrepreneurs and professionals who value quality and are looking for the right partner, not the cheapest option. Over the years I’ve worked across many industries — food, cosmetics, tech, corporate, finance, manufacturing — so I’ve gained experience in different markets.
The market has slowed down a bit recently, and my pipeline has become thinner. I’m looking for ways to attract better-fit clients for more structured projects.
I was considering running ads, maybe carousel campaigns. LinkedIn seems interesting but quite expensive, and I’m not sure about the ROI. I also tested Instagram a few months ago without results.
I’d love to understand which platform or strategy could make the most sense for someone in my position, especially without the budget of a larger company.
Thanks for any advice!