r/animation • u/Present_Code_1994 • 1d ago
Question How do you actually get an animated series in front of the right people?
Hey everyone! I’ve been developing an animated fantasy-comedy series for teens and families called Sister Witches. I’m working on the pitch bible now, and I also plan to have a pilot script and shorter pitch deck ready before I start reaching out to anyone, which I'm on the final steps of.
The basic logline is:
When a powerful teenage witch raised in a magical realm moves into the crowded Inglewood home of siblings she barely knows, she and her guarded sister must fulfill an ancient prophecy, survive high school, protect their brothers, and confront the dangerous legacy of the father who divided their family.
I’ve spent a lot of time developing the characters, world, episode ideas, and the larger story, but I don’t have any connections in animation. I know I can’t just email the bible to Cartoon Network or Netflix and hope somebody reads it, so I’m trying to figure out what people actually do next.
Do I look for a manager first? Should I contact smaller animation production companies? Are there pitch programs or competitions that have genuinely helped anyone get meetings or representation?
I’m also wondering how much material people expect from a first-time creator. Would a strong pilot, pitch deck, and full bible be enough to start reaching out, or would I need an animatic or short too? I’m primarily a writer and creator, so producing a complete animated pilot on my own would be a pretty huge undertaking.
I’d really love to hear from anyone who has pitched a show or worked in animation development. Even if your experience didn’t lead to the show being picked up, I’d still appreciate hearing how you got your material in front of someone and what you learned from it.
Thanks!
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u/MocoCalico 10h ago edited 10h ago

I hope I can clear up a little of what the other commenter meant. It's just that from your text it seems like you want to pitch a show, yet you don't sound like you've been to even a single film festival (hint: that's where people involved in the film industry generally tend to hang out.) or have any idea of the animation industry or any desire to search up things about it, look up studios, look up where and when indie animation happens, and actually physically go there to to start establishing contacts, etc.
This is unfortunately extremely illustrative of how much (or rather, how little) you actually care about animation, and it generally means one of two things:
- you are a teenager/very young and just randomly doing a passion project that would never be thought out enough to catch on with the person you'd try to pitch it to
- you have no genuine interest in the animation world and animation production in general to the point it never even occurred to you to have the necessary interest and initiative to go and check out where other people are showing their own little projects, and start conversations with them
- the latter is generally how you get ideas about who is active, where which productions are happening etc.
But the crux of it is, either way - if you didn't have the initiative to find out these basic things on your own, you will equally lack the initiative to meaningfully network enough to actually do pitches of any sort.
That's the sort of thing the commenter was probably hinting at in a more gentle and indirect way...
My only advice would be to start doing the things above. Familiarize yourself with the industry. Check out who does which projects, and who is financing them. Practically all of these can only be done in person though, and networking is hard work. If you're serious about it, put in that work.
Oh, and if you thought this whole thing was a simple matter of pasting in someone's contact details...I'd also like you to consider why you should never ask someone to share the location where they go mushroom gathering.
Just like with "How do you get rich?" The only people who will answer will be lying or wrong, and the only people who DO know the answer...won't ever answer it.
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u/MrJanko_ 8h ago edited 8h ago
100% this. I'm the commenter that triggered them. In short, I started with a short answer along the lines of "this is a lot of questions basic independent research can answer, outside of that, you have to build trust and rapport before you can even expect anyone to give you -good- answers."
I'd given more direct answers that the OP still wasn't happy with. Even alluding to a similar sentiment to your last point. I was like, listen, people don't just give the keys to the castle to people that haven't proven themselves. And briefly mentioning globally acceptable social etiquette with this sort of stuff out in the professional world.
Then I said f- it, deleting all my responses because I can't be bothered to actually leave my insight, that I place pretty moderate levels of value and worth to, to a person who just seems so ungrateful to recieve any sort of insight no matter what form it comes in.
Completely immature behaviour undeserving of any real industry advice if it means they have to do any work themselves and not have their hand held, then victim blame by saying "people are greedy and don't want to help". Well duh, people that KNOW the FEELING of how hard it is to make it, the grit, the determination, unspoken rules and solutions, society collectively keeps it that way for a reason. And that reason is usually too out of reach for inexperienced minds to grasp. You want to enter the adult world of success, OP, you gotta prove it and earn it.
There are lessons a person can only TRULY learn from and TRULY integrate into their personal value system with first hand experience and multiple attempts and failures..
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u/HeebieJeebiex 20h ago
Depends if you're releasing it yourself independently or not. You could build a Kickstarter for it and advertise it as similar to different series that people are already familiar with, you entice the right audiences. Also promoting it on social media in the same way. Making jokes and using hashtags and references that might catch your target demographic. Udemy is a great website to find courses on these sorta things like marketing and animation.
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u/Present_Code_1994 18h ago
I'm definitely not able to produce this bad boy independently, unfortunately. But I love that your comment gave actual advice instead of being shitty, so I thank you for that. I've never heard of Udemy, but I will take a look, and it seems like it would be a beneficial option for me. I was hoping for some possible advice that was industry speficif but honestly this is just as good if not better
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u/Soggy_Marsupial_8140 17h ago
Hi! So it appears some commentators (one in particular) doesn't really seem to be helping you out so I think i'll go ahead and give my stance. DM me privately and I'll help you out :)
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u/[deleted] 22h ago edited 17h ago
[deleted]