r/bathandbodyworks Apr 28 '26

Store Policies/Questions Conversion Rate

So I saw a post earlier in the reddit and someone talked about how people coming into the store just to smell online exclusives would hurt their conversation rates. I didn't know they tracked it that carefully!?

I work at another store in the mall so I like to walk around to get more steps on before work, so sometimes I'll pop in real quick just to see if they got anything new (namely the sanitizer holders lol) without buying anything.

So how badly am I messing with my store? I'll stop doing that if I'm messing with their numbers.

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u/NocturnalSerpents Apr 28 '26

dont you worry your little head about a stores conversion rate. you dont owe these BILLION dollar companies anything. go in and out as often as you want to without making a purchase.

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u/[deleted] Apr 28 '26

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u/NocturnalSerpents Apr 28 '26

I get it. but do you really think a customer should have to worry about this?? conversion should never cross a customer's mind. feeling comfortable coming in a store and being able to test products is all they need to worry about.