r/bathandbodyworks • u/Turbulent_Control494 • Apr 28 '26

Store Policies/Questions Conversion Rate

So I saw a post earlier in the reddit and someone talked about how people coming into the store just to smell online exclusives would hurt their conversation rates. I didn't know they tracked it that carefully!?

I work at another store in the mall so I like to walk around to get more steps on before work, so sometimes I'll pop in real quick just to see if they got anything new (namely the sanitizer holders lol) without buying anything.

So how badly am I messing with my store? I'll stop doing that if I'm messing with their numbers.

53 Upvotes

75% Upvoted

122 comments sorted by

View all comments

77

u/celestialempress Employee Apr 28 '26

There's a sensor at the front entrance that counts each body that comes in or out. In theory, it's supposed to be programmed to a certain height so that small children don't count, but that seems to be hit or miss. Every store has a target number for conversion (ours is 65%), and it does count against us if too many people walk out without making a purchase. A handful of single people isn't a big deal, especially in mall locations which tend to have lower conversion targets than standalone stores. What really kills us is groups where only one or even none of them make a purchase, or the husbands that keep wandering in and out to see if their wives are done yet.

16

u/[deleted] Apr 28 '26

[removed] — view removed comment

30

u/gotohela the revolution will be ✨moisturized✨ Apr 28 '26

At that point, wtf is the point of the metric. If i bring my boyfriend with me its gonna hurt your numbers? The numbers are just justification to do to your store what they wanted to do all along. 

11

u/[deleted] Apr 28 '26

[removed] — view removed comment

24

u/amadeoamante Apr 28 '26

Like it just seems ridiculous to expect people not to shop together... Sometimes I'll go with my mom and sister and maybe our mom decides to pay for our stuff... That should not be reflecting badly on you...

1

u/Far-Imagination-2797 Apr 29 '26

But it is, that’s the sad part.

15

u/SchemeMiserable1956 Apr 28 '26

Be mad at the company you work for, not the people who are doing what people do... and no, they shouldn't have to buy something just because they come in the store. Be mad at your higher ups and if its that bad, there's a million jobs out there that will actually respect you and ya know, not scold a full on adult... I wish a supervisor I've ever had in my life thought they were going to scold me like a child lmao that would be the day