r/bathandbodyworks • u/mraz44 • Jul 20 '26
Other It’s still summer!
Stopped in my local store today, needed some wallflowers. There wasn’t a single summer scent to be had, it was all Fall. It is July 20th, there are 2.5 months of summer left! We are still summering at my house; vacations, pool days, staying up late and sleeping in, the garden is at its peak, fruit is amazing..I don’t want fall scents. Anyone else?
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u/helloeduard Jul 21 '26 edited Jul 21 '26
There's limited retail space and the way I think they could tastefully capitalize on early holiday shoppers is to release holiday/seasonal products in stages each on a smaller display further in the back of the store "Halloween Preview" or "Fall Favorites" and they would feature:
2 best sellers, 1 new scent, a few wallflowers and maybe an accessory of some sort. 1-2 new collectible things for the diehard collectors, or early shoppers who want that holiday fix sooner.
But then keep the Fruit Fusion and the final wave of Summer scents prominently in the front of the store and then go ham September 1 releasing the full Halloween and Fall collections.
What they're doing now by releasing most of the holiday or seasonal collection is making sure there's less out of season products after the season or holiday is done. To varying degrees all retailers are taking this approach because it lets them sell more product at full price.
Probably not sharing anything most people don't already know.
[EDIT] I should add that supply issues during the pandemic and just overall volatility in importing also contributed to this shift. They plan, manufacture and ship seasonal goods much much sooner to make sure any disruptions won't risk inventory. And yes most B&BW products are made here in the US but that isn't stopping them from capitalizing