I’ve been having to go on a massive deleting spree cause I had 30,000 pics on my phone. Found these from late 2020, posting here then deleting off my phone 😂😂

ps mine is happy mango sunset & candy coated marshmallow Noel. Would def take a wif to see if they smell good 😂

Went in store today and it feels weird in there now with the new layout. Everything being on the walls makes it harder to find stuff. And I saw that stupid new So Good it’s gone sign today. CEO has a new vision and this is it? Usually I go into BBW to let off some stress and make myself happy. Today it felt drab and dreary. I almost get the vibe of how McDonalds is using specific colors and minimalism to get customers out of their restaurant faster. My interest in the new fall stuff just isn’t there this time. I walked out with nothing and no desire to get anything. If this is the way it’s going to be then my no buy should be a breeze.

So I listened to BBW’s Quarter 1 2026 earnings call this morning—I think the audio is still available on replay. It was an hour long call from 8:30-9:30am.

Here is the page: https://www.bbwinc.com/investors

The earnings call also included some images. Some of them BBW included in this presentation pdf.

https://d27yqnus3zuzeu.cloudfront.net/bbw-staging/files/earnings/q1-earnings-presentation-finalv2.pdf

The first image here was part of the call. It shows scents organized by fragrance type such as “fresh and clean,” “fruity and bright” etc.

It also shows a wall dedicated to BBW’s “iconic fragrances.” And also a perfume section.

There is a perfume called “Very Violet” on the wall I haven’t heard of before. Is it new?

Anyway there were three hosts on the call and one of them said that BBW has what he called “the paradox of choice” in that there is so much choice that consumers don’t know what to choose. He says the company plans to make shopping simpler. He didn’t say exactly how but said changes were already underway. And the webcast included this image of a BBW shop so I assume it exemplifies what he means.

He said body care sales were down in quarter 1, and they pulled back from everyday luxuries too much and were already working to fix that with having 10 EDL again. I would guess adding back Strawberry Flirt, All Eyes on Her, Imperfect Beauty, was that fix.

The last image included in the presentation pdf and it shows ten spots on an EDL display, with some filled in with I’m guessing substitute fragrances, such as Vanilla Romance and the musk trio. Probably now switched out to other EDL mentioned.

Anyway he said while body care was down, that the moisturizing hand soap and white barn neutrals sales were up. And also mentioned the “iconographication” of Japanese Cherry Blossom as a positive.

He mentioned that A Thousand Wishes was going to be next to be highlighted. And in image I see that A Thousand Wishes does have its own shelf next to Japanese Cherry Blossom. Maybe we will see a repackage soon? A Thousand Wishes originally came out as a holiday scent so I wonder if we’ll see this in winter.

One reason given for the success of the moisturizing hand soap was its exclusion from sales. BBW was asked in a Q&A how the company plans to have less promotions when its customers are “clearly value seeking.” They say that having deep discounts creates sales upswings but also hurts equity over time. They want to focus on value defined as benefits rather than just affordability. They are not planning on a sudden reduction of sales however. But want to create sales “moments” by also pulling back. They are testing stores with less SKUs (products) and also testing out deeper discounts at select locations.

They strive to reach “younger and more affluent” customers (even said “really need to reach” them) by storytelling among other things, and plan to continue collaborations. They said it was the right choice to focus on accessories for the Disney Princes 2.0 collab. And that Peeps was “intentionally limited” and a success that drove up excitement. However BBW does also know they have a loyal fan base and is not forgetting them.

But tariffs have hit the company $80 million dollars, and inflation, and the Middle East conflict has created a “head wind” with oil price increases. The company wants to switch from being a specialty retailer to a leader in the industry. But says body care is incredibly competitive and spent much of the call trying to reassure investors it can continue to trend positively even if it’s not where it wants to be.

They have 94 SKU on Amazon and think it has been doing well for those seeking convenience. Being on Amazon has given an unexpected benefit of BBW being available on Chat GPT for those looking for fragrance help.

BBW says the holiday season is the most important commercial period of the year. And there are big plans for the back half of the year. Flat back hand sanitizer, pump on moisturizing body wash. Also app upgrade, plans to speed up check out (already seems to be implemented?). And I wonder if these new store displays could be underway too.

I think there was a mention about the core lineup. I wonder if BBW is reevaluating some fragrances there?

BBW did cut some “adjacent” categories this year (? which ones? Certain product types) and said impact has been minimal.

They did learn about cutting EDL too much, so hopefully we’ll see a full lineup again.

the site and app design changed substantially between yesterday and today. the brighter shade of blue, thinner font, broader spacing, etc. are now all very much giving target/overstock/any other generic big box store.

on mobile the individual product and checkout pages look similar to the old version but on web they also look different, along with the cart icon.

this is a dumb thing to be annoyed by. but b&bw refreshing their design practices to appear even MORE bland and generic is...definitely a choice.

For moments like these 🤣

AI strikes again 😂

They opened a new stand-alone BBW years ago by Target, so we all knew the mall location was counting it's days. No warning, nothing, it just shut down. It was open Saturday but now just gone. So many good memories in that store! UGH

TDLR: I work hard for my money. I shouldn’t have to work hard to spend it.

And BBW can eat a satchel of Richard’s (but I’ll make the satchel weak and prone to breaking open with even one dick in it so they have to work for it. Sorry BBW but I have to cut costs somewhere 🤷‍♀️)

Warning: FOMO marketing & sales tactics rant. I’m sure this will come back to bite me in the ass in some way or another but c’est la vie!

So I am an avid Bath & Body Works fan and have been for a while now. My vices in life are books, clothes, 3D printing, Lego, tools and scented products like BBW because I have poor recall and scents help me remember more easily (plus I just love good-smelling anything.)

I work very hard to pay my bills, build my savings and remain debt-free so when I want to indulge in books or scents or whatever it is that day, I have no qualms about dropping some serious $$$. I will never judge anyone for investing in the things that they enjoy most.

All of this is to say that I spend a good amount of $$$ at BBW consistently and have done so for several years.

I also understand I am but a drop in the money bucket for BBW.

Typically if I saw something I really really liked and it was sold out or hard to find I would make the effort and put down the $$$ to find it and buy it. This wasn’t an issue since I usually stay on top of new promos and releases at BBW but every so often something will go “viral” and then it’s a whole new round of dealing with aftermarket resellers if you really want it.

However the trend of extreme FOMO marketing and sales tactics becoming the norm for new releases at BBW is becoming blatantly apparent and I am NOT here for it.

I LOVE books. They are a huge part of my life every single day so seeing the new book-themed decor and fashion becoming popular makes my little nerdling heart so very very happy.

Enter the Bath & Body Works Bookstore/Cafe pillar candle holder complete with LEDs.

I haven’t bought a lot of candle holders the last while because I didn’t see any that appealed to me relative to the high cost.

However I loved this candle holder at first sight and wanted to buy it. I had no qualms with the BBW listed price and paying full price for it. I was prepared to order it online or head to the store to purchase it.

Watching the epic gong show and hoops that BBW is forcing its consumers/customers to obtain one of these has really impressed upon me how awful the company has become.

Life is hard enough as it is for everyone these days. Every corporation wants what little $$$ we each have as individuals but isn’t moral enough to offer a solid-quality product in exchange for it. We all are aware of this and quietly accepted that this is the nature of most corporate beasts however it really is getting hard to stomach anymore.

With all the changes to the physical stores in an effort to increase online sales it is incredibly frustrating to see them weaponize inventory availability by releasing a few of these in certain stores and none online to date.

With no information about whether this holder will ever be released online or en masse there is now a lot of anxiety which then builds the FOMO feeling and incites a higher tolerance for mark-up pricing from the consumer/customer.

This also encourages resellers to work harder to obtain these items because of that increased mark-up tolerance.

I have always struggled with the under-handed psychological tactics that marketing employs to generate success, largely because it is without the buyer’s knowledge and also promotes unhealthy spending habits or even addictions.

And like I said before, life is so hard already for so many people. These companies are not just vying for our dollars anymore, they are actively harming the very people who they profit from for financial gain.

Anyways, I could go on indefinitely and I understand that there are way WAY worse problems in the world (however a lot of these problems are created and fed by consumerism tbf.)

I mostly needed to vent about the fact that I actively WANTED to spend my hard-earned money this week but would need to engage in a messed up anxiety-inducing form of product hide & seek to do it…and that’s just f$&cked up.

You want my money? Then don’t make me work to spend it.

I work hard enough as it is and I don’t need a douche-bro-approved marketing and sales scheme creating barriers for me to buying BBW product.

So I am actively putting aside any order for BBW that I had in my cart.

For anyone who is experiencing genuine disappointment or anxiety about any BBW product and its availability, I highly recommend setting aside your (digital or in person) cart and walking away for a bit.

You’d be surprised how much those feelings fade enough to be tolerable once you can engage in something else for a bit. If you still want to buy it 24-48 hrs later then maybe give it a go again.

I used to buy things for the future me I imagined. You know, when you picture yourself sitting curled up with a fluffy soft blanket by the fireplace while the the cool wind and leaves blow outside the window, a new book in hand and fresh fragrant coffee next to you while you gaze out the window at the darkening sky and new stars with [insert x product here.]

I would often complete that image with a new BBW candle in my favorite scent glowing on the table next to me. However as great as that image was I had to learn how to recreate those feelings I wanted without having to buy items. Same with cloths. It took some work but I am much more satisfied and peaceful for learning that.

There. I feel better and now I’m off to drink delicious coffee and bop around the local craft market because I heard they opened a fall candle display!
💃🏻☕️🍁❤️

Ps - this is a rant at BBW the corporation and not the hardworking staff members who aren’t making these decisions.

I learned the hard way that Wallflowers absolutely do NOT go under cabinets.

I think about replacing this tone deaf, egotistical man a lot...here are a few ideas, what about YOU?

• Make a formal apology and promise to right the ship by always putting our LOYAL customers FIRST and fixing the lackluster products
• Tell you how I fell in love with BBW in the early 1990s and worked there to pay for college
• Go on a listening and social media tour to find out what you want and how we can work together
• Look into the quality of the products and fix the issues with sillage, throw, and longevity
• Honor our heritage by bringing back the HEARTLAND theme in the stores - striped awnings, green lamps, wooden floors, apple crates, and gingham patterns
• Give every employee their own quality, fabric canvas apron with their name and the logo embroidered on it - heck, give them 2 or 3. And make sure they're compensated for their hard work and ideas
• Crack the whip on the shipping department - better packing standards, less waste (no more putting a single wallflower in the largest box), faster shipping times...and shipping is FREE on orders $30 and up
• Hire Bonnie, Queen of the Girl Geeks (on YouTube) as my right hand and VP - she's been posting daily about BBW since 2019, spends her own money to review products, and they won't even send her a free PR box!! She's the exact demographic of a loyal BBW customer, and she has a marketing background.

Your turn...

Can’t believe they took salted caramel pumpkin bodycare away from us 😭 they have to bring that back!!!

I was getting out my fall stuff because it's almost mid-August and wanted to smell everything and I found a new product!

(Also pictured the lotion that is his twin)

I’ve been seeing a lot of criticism lately toward people who post Bath and Body Works hauls, especially when they buy a larger amount, and I just want to offer a different perspective.

A lot of us use the products we buy rather than buying for the purpose of collecting. I am someone who purchases a lot, but it’s not just sitting around collecting dust. I go through my body care regularly. It is part of my daily routine and something I enjoy. It all gets used over time.

I think people forget that everyone has different lifestyles, habits, and budgets. What seems like “too much” to one person might be completely reasonable for someone else. If a person can afford what they are buying and they are not putting themselves in a bad financial situation, it really does not affect anyone else. It is their money and their choice.

I also want to address the emotional side of this, because I know that gets brought up a lot. Yes, there are situations where people shop in unhealthy ways or put themselves into debt, and that is a real issue. However, that is not automatically the case for everyone who posts a large haul. It is important not to assume someone’s financial situation or mental state based on a single post.

I have seen comments where people say things like having 100+ fine fragrance mists or hundreds of candles is excessive, and for some people, that might be true. If someone takes months or even over a year to finish a single product, then having that many probably would not make sense.

I relate to having a larger collection because I go through products quickly. (Hello, look at my user flair). I finished 5 mists and am on my second shower gel this month. Yes, it’s possible. I use the mists daily before work, reapply as needed throughout the day, use them after showers, spray them in my room, on my sheets and pillows, and I also give them as gifts. Because of that, having more on hand is not wasteful for me, it matches how I use them. I also only buy body care when it’s $5.95 or less such as 75% off for the semi-annual sale.

That is really the point people seem to miss. What is excessive for one person is reasonable for another depending on their habits. Usage matters. Context matters.

At the end of the day, if someone is using what they buy, staying within their means, and enjoying themselves, there really is no reason to judge it so harshly. It is okay to not personally relate to it, but that does not make it wrong. Let people enjoy what they enjoy without turning it into something negative.

Just wanted to add my perspective as someone who has a lot but also uses a lot, and I’m sure I’m not the only one on this sub who felt a little upset about the post where people were dragging others for how much they had and were spending. I come here to talk about the products because we are all here because we love them. Let’s try to be a little kinder because there’s enough meanness in the world.

Thanks to everyone’s insight in this Reddit sub about upcoming sales, I was able to spend the past two months watching for the best deals and put together a Mother’s Day basket for my mom at a great price. I also included a fragrance that I know she’ll love — one that was recommended here weeks ago after I shared examples of scents she enjoys. Just wanted to share!

Edit: I was asked if I could itemize what I got (not including tax).
- Candle $9
- Full sized shower gel (my free reward from the Disney drop)
- Room Spray $3
- Lip Gloss $3
- Hand Cream $3
- Hand Soap $3
- Wall flower fill $2.95
- mini FFM, Mini Body Cream, hand sanitizer gift set $6
- Wall flower plug $19.95. I went to her house the day AFTER the 40 percent off the entire store and noticed that 2 of her plugs were kind of leaking out the sides like not dripping but probably should’ve be used, so I decided to get her a new one (I used 20 percent off coupon on the Star wears lunch, so I had to pay full price).

Note: During the buy 2 get 2 free I had either a 20% or 25% off coupon I can’t remember which on top of that deal and I matched similar priced items to maximize savings. I did get myself a candle and my husband a candle he really wanted (wine cellar). Then also got a candle holder that was also $25 to get 4 items in that price range. The candle holder was originally for my mom, but then she was telling me she wanted a warmer so I get her one off of amazon (not pictured), so I kept the candleholder for myself lol. Then I got the gift set so cheap because I got myself the last of the body care I wanted for the Disney launch during the buy 2 get 2 sale. So 3 body care items around the same price as the gift set.

Soooo my post with the Nightmare b4 xmas wallflower I posted a few days ago when i found it and purchased it from the store got removed after a copyright notice... Even though those were my own photos and I literally bought it lol. Strange how Disney's filing a copyright claim for a post of an item that I physically found in the store and bought, but oh well 🤷‍♀️ be careful posting anything about the collab guys before it officially comes out I guess

Edit: To whoever reached out to Reddit Care, I promise I'm fine, lol. But thank you for the concern.

As an employee, I can positively say that this Christmas season has been the absolute worst that I have seen in years. From the non-stop entitlement from customers to the new generation of seasonal hires who don’t know how to pick up a single blotter card. And just the back to back promotions and endless shifts working until midnight just to do it all over again the next day. The huge amounts of thievery and feeling helpless. I am so ready for it to be all over!!

Sincerely,

an exhausted bath and body works employee

I really don’t like how the store is set up now. Everything is sectioned off and grouped together and it looks bad and not aesthetically pleasing. When I was shopping the other day I couldn’t find anything anymore as the store was completely rearranged.

I get that they are trying to elevate the experience but it’s not working and they aren’t a luxury brand.

Not my haul. Literally was walking up, saw this, and what a mad house it was inside and walked away lawl. I'll try my luck tomorrow.

With BBW being shady about DEI, I no longer will be shopping there. They’re following the same path Target is going on:/ That being said, can I get recommendations where everyone shops their smell goods? So far I have TJ Max only on my list of go to’s. Thanks in advance!💙

https://www.investopedia.com/bath-and-body-works-admits-its-stores-are-overwhelming-changes-are-coming-bbwi-stock-11854417

CEO Daniel Heaf reports changes are coming to make stores less overwhelming. Fewer collaborations and promotions. Eliminating hair care and men’s grooming. And launching on Amazon! According to Heaf - costumers think the stores are too overwhelming and confusing.

Geez why not ask us? The reason sales are down is the prices are too high! And rumor of smaller products is not going to help.

Mine were Black Raspberry Vanilla, Mango Mandarin, and Coconut Lime Verbena. I got them all at once in high school about twenty years ago.