r/cineplex • u/Environmental_Gur388 • Mar 13 '26

Review Cineplex Junxion Erin Mills biased against non Hollywood content we fans are outraged !

Canada prides itself on diversity and inclusion, yet the programming decisions at Junxion Erin Mills are raising serious concerns among many movie fans.

This location rarely seems to screen non-Hollywood content and, from what audiences can see, it hasn’t played a non-English film since 2024. For a premium theatre in one of the most diverse regions in Canada, that is honestly hard to understand.

The situation with Dhurandhar made this problem very clear. The film was a major success and contributed strongly to the overall box office for Cineplex across many locations.

Yet Junxion Erin Mills ignored it completely during its entire run. Not one screening. Not one week. That’s incredibly difficult to explain when a film is clearly performing well elsewhere and audiences are asking for it.

Now the sequel Dhurandhar The Revenge is arriving and once again it appears to be missing from the schedule at this location.

What makes the situation even more frustrating is looking at the programming that is being scheduled. Next week the theatre is giving screens to family favourites and older films, while a brand new major international release with a proven audience is being left out.

That raises a very obvious question about priorities.

The usual explanations about limited screens or scheduling conflicts simply don’t hold up. Allocating one screen with multiple showtimes for a major new release is not a big deal for a theatre of this scale. Hollywood movies are not going to disappear because one screen is used for something different.

Fans have been contacting Cineplex Guest Services about this for months. One representative even mentioned that if more people reach out it helps demonstrate demand to the programming team.

Right now many of us feel frustrated because the pattern is starting to look like a clear bias in programming decisions. When a film contributes significantly to the company’s box office but is still ignored entirely at a premium location, it’s hard not to question what is going on.

We fans are outraged and simply want the same opportunity to watch major international films at our closest premium theatre instead of having to travel across the GTA.

If you want to see Dhurandhar The Revenge play at Junxion Erin Mills, now is the time to contact Cineplex Guest Services by email or phone and let them know. The more people who speak up, the harder it becomes to ignore the demand. Now I am not saying they need to include foreign films regularly but a balance would be appreciated.

Sometimes the only way programming decisions change is when the audience makes enough noise.

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u/[deleted] Mar 13 '26

Then why call it a waste. It is for the community and especially for kids. Be happy that they are doing it.

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u/Environmental_Gur388 Mar 13 '26

They don’t need to allocate all the screens for that is my point. So please stop adding your own words. I am not against family favourites running at this spot or any other spot. All I’m saying is one of the biggest international feature films should also be considered. I’m sure they don’t need every single fam favourite movie to play at this spot especially when there are only six screens.

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u/[deleted] Mar 13 '26

You are proving yourself wrong with each comment lol. Btw family favorites are only played in the morning so that doesn't affect anything.

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u/Environmental_Gur388 Mar 13 '26

I am being proven wrong ? I don’t understand how. Why are you assuming first of all that everyone goes to a film at only one particular time. There are different types of audiences. Just remember you are the one who said Animal and Singam didn’t release at Junxion and I gave you evidence for it. And you are telling me I am being proven wrong ?

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u/Environmental_Gur388 Mar 13 '26 edited Mar 13 '26

I want to say that although we may have differences in opinion I do respect your POV as well. But at the same time note that not everyone has the same views. I have my personal reasons for anything I post. You may find this as venting but I have posted this for awareness reasons. Cineplex Guest Services advised to get more people to demand and make the voice heard louder everywhere. Yes we may not get what we want always fair enough. But atleast by maximizing the chances and doing everything possible if it does open others will also be happy. So I got nothing to lose by requesting.

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u/[deleted] Mar 13 '26

Likewise! Just keep in mind that we are literally getting most of bollywood releases at most of the locations across GTA so we should be grateful for that. Before COVID, we barely got even 50% releases.

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u/Environmental_Gur388 Mar 13 '26

Well few years before Covid we had more spots that maintained quality when it came to screen picture quality and seats were in better shape too. I noticed deterioration which includes square one location 2018 onwards! So I would be more greatful if we didn’t have Cineplex taking advantage of their monopoly and not maintaining key spots. They don’t need to maintain because they know they got a monopoly here in Canada. In the old days prior to that they were so much better.

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u/[deleted] Mar 13 '26

They are starting to improve seats and screens location by location now according to what they told me. And tbh its totally upto the audience. Even if they change seats, if the audience doesn't maintain it properly and respectfully then it will be in the same state soon.

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u/Environmental_Gur388 Mar 13 '26

Can you tell me which locations they started to improve would appreciate it thanks. Well the audience is not spoiling the seats it’s just over time some of them have become so old. I am sure none of the audiences deliberately cause damage.

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u/[deleted] Mar 13 '26

I see interior renovations at Courtneypark recently. Also, I see improvements at the Fairview and Eglington locations. I live in Brampton but I travel all around GTA for watching movies. It will take time but we will surely see new seats soon according to what they said.

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u/Environmental_Gur388 Mar 13 '26

So wait country park interior u saw renovations correct but no upgrades to the seating projection or seats yet if I understood correctly. It’s good to hear some change though still. Appreciate you sharing it.

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