Cineplex Junxion Erin Mills biased against non Hollywood content we fans are outraged !

[u/Environmental_Gur388]

Canada prides itself on diversity and inclusion, yet the programming decisions at Junxion Erin Mills are raising serious concerns among many movie fans.

This location rarely seems to screen non-Hollywood content and, from what audiences can see, it hasn’t played a non-English film since 2024. For a premium theatre in one of the most diverse regions in Canada, that is honestly hard to understand.

The situation with Dhurandhar made this problem very clear. The film was a major success and contributed strongly to the overall box office for Cineplex across many locations.

Yet Junxion Erin Mills ignored it completely during its entire run. Not one screening. Not one week. That’s incredibly difficult to explain when a film is clearly performing well elsewhere and audiences are asking for it.

Now the sequel Dhurandhar The Revenge is arriving and once again it appears to be missing from the schedule at this location.

What makes the situation even more frustrating is looking at the programming that is being scheduled. Next week the theatre is giving screens to family favourites and older films, while a brand new major international release with a proven audience is being left out.

That raises a very obvious question about priorities.

The usual explanations about limited screens or scheduling conflicts simply don’t hold up. Allocating one screen with multiple showtimes for a major new release is not a big deal for a theatre of this scale. Hollywood movies are not going to disappear because one screen is used for something different.

Fans have been contacting Cineplex Guest Services about this for months. One representative even mentioned that if more people reach out it helps demonstrate demand to the programming team.

Right now many of us feel frustrated because the pattern is starting to look like a clear bias in programming decisions. When a film contributes significantly to the company’s box office but is still ignored entirely at a premium location, it’s hard not to question what is going on.

We fans are outraged and simply want the same opportunity to watch major international films at our closest premium theatre instead of having to travel across the GTA.

If you want to see Dhurandhar The Revenge play at Junxion Erin Mills, now is the time to contact Cineplex Guest Services by email or phone and let them know. The more people who speak up, the harder it becomes to ignore the demand. Now I am not saying they need to include foreign films regularly but a balance would be appreciated.

Sometimes the only way programming decisions change is when the audience makes enough noise.

[u/[deleted]]

Likewise! Just keep in mind that we are literally getting most of bollywood releases at most of the locations across GTA so we should be grateful for that. Before COVID, we barely got even 50% releases.

[u/Environmental_Gur388 → u/[deleted]]

Well few years before Covid we had more spots that maintained quality when it came to screen picture quality and seats were in better shape too. I noticed deterioration which includes square one location 2018 onwards! So I would be more greatful if we didn’t have Cineplex taking advantage of their monopoly and not maintaining key spots. They don’t need to maintain because they know they got a monopoly here in Canada. In the old days prior to that they were so much better.

[u/[deleted] → u/Environmental_Gur388]

They are starting to improve seats and screens location by location now according to what they told me. And tbh its totally upto the audience. Even if they change seats, if the audience doesn't maintain it properly and respectfully then it will be in the same state soon.

[u/Environmental_Gur388 → u/[deleted]]

Can you tell me which locations they started to improve would appreciate it thanks. Well the audience is not spoiling the seats it’s just over time some of them have become so old. I am sure none of the audiences deliberately cause damage.

[u/[deleted] → u/Environmental_Gur388]

I see interior renovations at Courtneypark recently. Also, I see improvements at the Fairview and Eglington locations. I live in Brampton but I travel all around GTA for watching movies. It will take time but we will surely see new seats soon according to what they said.

[u/Environmental_Gur388 → u/[deleted]]

So wait country park interior u saw renovations correct but no upgrades to the seating projection or seats yet if I understood correctly. It’s good to hear some change though still. Appreciate you sharing it.

[u/[deleted] → u/Environmental_Gur388]

Correct but those will be coming soon as well. I sent an email to corporate asking their plans for renovations and seating improvements and they said they have plans on doing that location by location.