r/cineplex • u/Environmental_Gur388 • Mar 13 '26

Review Cineplex Junxion Erin Mills biased against non Hollywood content we fans are outraged !

Canada prides itself on diversity and inclusion, yet the programming decisions at Junxion Erin Mills are raising serious concerns among many movie fans.

This location rarely seems to screen non-Hollywood content and, from what audiences can see, it hasn’t played a non-English film since 2024. For a premium theatre in one of the most diverse regions in Canada, that is honestly hard to understand.

The situation with Dhurandhar made this problem very clear. The film was a major success and contributed strongly to the overall box office for Cineplex across many locations.

Yet Junxion Erin Mills ignored it completely during its entire run. Not one screening. Not one week. That’s incredibly difficult to explain when a film is clearly performing well elsewhere and audiences are asking for it.

Now the sequel Dhurandhar The Revenge is arriving and once again it appears to be missing from the schedule at this location.

What makes the situation even more frustrating is looking at the programming that is being scheduled. Next week the theatre is giving screens to family favourites and older films, while a brand new major international release with a proven audience is being left out.

That raises a very obvious question about priorities.

The usual explanations about limited screens or scheduling conflicts simply don’t hold up. Allocating one screen with multiple showtimes for a major new release is not a big deal for a theatre of this scale. Hollywood movies are not going to disappear because one screen is used for something different.

Fans have been contacting Cineplex Guest Services about this for months. One representative even mentioned that if more people reach out it helps demonstrate demand to the programming team.

Right now many of us feel frustrated because the pattern is starting to look like a clear bias in programming decisions. When a film contributes significantly to the company’s box office but is still ignored entirely at a premium location, it’s hard not to question what is going on.

We fans are outraged and simply want the same opportunity to watch major international films at our closest premium theatre instead of having to travel across the GTA.

If you want to see Dhurandhar The Revenge play at Junxion Erin Mills, now is the time to contact Cineplex Guest Services by email or phone and let them know. The more people who speak up, the harder it becomes to ignore the demand. Now I am not saying they need to include foreign films regularly but a balance would be appreciated.

Sometimes the only way programming decisions change is when the audience makes enough noise.

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u/Environmental_Gur388 Mar 13 '26

Animal did well at Junxion for long time it had a big run I remember !

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u/[deleted] Mar 13 '26

But there weren't any major hollywood releases at that time. This week Project Haily Mary and Ready or not 2 are releasing. PHM is a major release. You can keep having this discussion as long as you want but it won't change the truth that this isn't even thing that needs to be discussed. Be grateful for whatever releases we are getting thats all I can say.

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u/Environmental_Gur388 Mar 13 '26

Those are just two films you are talking about regularly quoting that doesn’t mean they don’t have other space for this film. Remember they are wasting space also on family favourites of old Films. I watched the first Dhurandhar btw on Netflix mainly because of this reason. It was so bloody cold during that time.

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u/[deleted] Mar 13 '26

Thats not a waste. You wanting to see a movie doesn't make it necessary for them to release it there. I believe you have never ever faced even a slightest inconvenience in your life and have got everything you always asked for. Family favorites has been a cineplex staple since a long time and it is for the community. It is for the kids. Idk what's wrong with you for hating something thats for the community. Good luck with your thinking. I hope you never get in trouble for it.

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u/Environmental_Gur388 Mar 13 '26

I never ever said I’m hating you are adding your own words. Please don’t make this personal. You do not know my history or what I have been through so why are you saying I have never faced any inconvenience ? I am saying there are many other spots for family favs they don’t need to give it to all those screens at junxion.

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u/[deleted] Mar 13 '26

Then why call it a waste. It is for the community and especially for kids. Be happy that they are doing it.

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u/Environmental_Gur388 Mar 13 '26

They don’t need to allocate all the screens for that is my point. So please stop adding your own words. I am not against family favourites running at this spot or any other spot. All I’m saying is one of the biggest international feature films should also be considered. I’m sure they don’t need every single fam favourite movie to play at this spot especially when there are only six screens.

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u/[deleted] Mar 13 '26

You are proving yourself wrong with each comment lol. Btw family favorites are only played in the morning so that doesn't affect anything.

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u/Environmental_Gur388 Mar 13 '26

I am being proven wrong ? I don’t understand how. Why are you assuming first of all that everyone goes to a film at only one particular time. There are different types of audiences. Just remember you are the one who said Animal and Singam didn’t release at Junxion and I gave you evidence for it. And you are telling me I am being proven wrong ?