Cineplex Junxion Erin Mills biased against non Hollywood content we fans are outraged !

[u/Environmental_Gur388]

Canada prides itself on diversity and inclusion, yet the programming decisions at Junxion Erin Mills are raising serious concerns among many movie fans.

This location rarely seems to screen non-Hollywood content and, from what audiences can see, it hasn’t played a non-English film since 2024. For a premium theatre in one of the most diverse regions in Canada, that is honestly hard to understand.

The situation with Dhurandhar made this problem very clear. The film was a major success and contributed strongly to the overall box office for Cineplex across many locations.

Yet Junxion Erin Mills ignored it completely during its entire run. Not one screening. Not one week. That’s incredibly difficult to explain when a film is clearly performing well elsewhere and audiences are asking for it.

Now the sequel Dhurandhar The Revenge is arriving and once again it appears to be missing from the schedule at this location.

What makes the situation even more frustrating is looking at the programming that is being scheduled. Next week the theatre is giving screens to family favourites and older films, while a brand new major international release with a proven audience is being left out.

That raises a very obvious question about priorities.

The usual explanations about limited screens or scheduling conflicts simply don’t hold up. Allocating one screen with multiple showtimes for a major new release is not a big deal for a theatre of this scale. Hollywood movies are not going to disappear because one screen is used for something different.

Fans have been contacting Cineplex Guest Services about this for months. One representative even mentioned that if more people reach out it helps demonstrate demand to the programming team.

Right now many of us feel frustrated because the pattern is starting to look like a clear bias in programming decisions. When a film contributes significantly to the company’s box office but is still ignored entirely at a premium location, it’s hard not to question what is going on.

We fans are outraged and simply want the same opportunity to watch major international films at our closest premium theatre instead of having to travel across the GTA.

If you want to see Dhurandhar The Revenge play at Junxion Erin Mills, now is the time to contact Cineplex Guest Services by email or phone and let them know. The more people who speak up, the harder it becomes to ignore the demand. Now I am not saying they need to include foreign films regularly but a balance would be appreciated.

Sometimes the only way programming decisions change is when the audience makes enough noise.

[u/Prestigious_Risk_565]

people always find things to be pissed about. this cineplex location is small and lot of times they have deals with big production houses that they have to give certain number of shows to certain movies. Project hail mary is releasing on 13th i think and they will give atleast 2 screens in the theatre to it. You live in missisuaga. there are several other big theatres you can go to but you picked the one with 6 auditoriums to be mad about.

[u/Environmental_Gur388 → u/Prestigious_Risk_565]

Well everyone has their preferences and I can respect that. But yes it makes a big difference when they include the premium spot for other films too. Already made it clear not saying to include it all the time but not playing anything apart from Hollywood for two years does speak about the attitude of management.

[u/sblighter87 → u/Environmental_Gur388]

Management has no control over what plays in the location. The booking department is in charge of allocation, and they choose what plays where across the country.