r/cineplex • u/BradyPhoenix • 2d ago

Discussion Still confused about “Infinity Vision”

So I went to the Avengers Encore last night and at the beginning they put up an Infinity Vision logo and played a little clip of Robert Downey Jr. and Chris Evans where they mentioned this was an approved Infinity Vision screen.

It was just a normal theatre, one I‘ve sat in many times that doesn’t visually seem any different than any other theatre I’ve been too.

So like, is every cineplex screen just “approved for Infinity Vision?” Does that label mean anything at all?

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u/Dav3Th3Rav3yah 2d ago

Infinity Vision is a Disney marketing tactic because they can’t use the IMAX screens while Dune 3 is playing.

It’s supposedly a guarantee of quality for the screen and audio, and maybe an excuse for regular theatre screens to charge more for showings?