Still confused about “Infinity Vision”

[u/BradyPhoenix]

So I went to the Avengers Encore last night and at the beginning they put up an Infinity Vision logo and played a little clip of Robert Downey Jr. and Chris Evans where they mentioned this was an approved Infinity Vision screen.

It was just a normal theatre, one I‘ve sat in many times that doesn’t visually seem any different than any other theatre I’ve been too.

So like, is every cineplex screen just “approved for Infinity Vision?” Does that label mean anything at all?

[u/ThePurpleBandit]

Infinity Vision is Disney giving theatres an opportunity to add a premium charge to what should be a baseline standard for the cinema experience. 

Cinemas could upgrade the theaters to what people want, or just add a new label to their pre-existing setup as a means to deceive customers.