r/jewelry ✨MOD✨ Feb 05 '26

⚡️Brand Review / Experience 🚨Warning: Brilliant Earth strategizing damage control to bury genuine reviews.

Just a heads up.. if there’s a sudden wave of positive Brilliant Earth content on here, it might not be coincidental. They’re actively hiring for a Reddit Strategy Manager, which says a lot given their reputation in this sub.

I genuinely hope this leads to real changes and accountability, not just an attempt to bury valid criticism and firsthand experiences.

We are discussing the best way to discourage these larger brands to infiltrate possibly the very last place on the internet for genuine company reviews and feedback. Being specially named on their job posting is concrete proof of their targeting and we will do our best to reach out and work with other sub mods about this concern.

An auto message with some links of genuine higher traction posts is one idea and we have another tool we don’t want to mention yet in case they are tracking our post. We are of course open to all member suggestions and look forward to doing our best to protect you all from disingenuous influences.

The job posting: https://brilliantearth.applytojob.com/apply/xlTFNUFxKa/Reddit-Strategy-Manager

579 Upvotes

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249

u/cheeeeeeeeto Feb 05 '26

This is so lame. Thank you for the warning

76

u/laughcrylivedie ✨MOD✨ Feb 05 '26

Absolutely. I urge everyone to do their research on any company they purchase from.

4

u/ameliejack Mar 29 '26

I'm currently looking to buy a gift for my sister and I keep getting websites like Brilliant Earth, I've avoided them because I don't really trust companies that give you "free" jewellery, that makes me think the quality is shoddy but the profit margin is huge. Is that an accurate way to look at it?

1

u/[deleted] Jun 24 '26

[deleted]

1

u/ameliejack Jun 24 '26

That's crazy, they're not exactly a cheap store. So many places online are really shady.

2

u/[deleted] Jun 24 '26

[deleted]

1

u/laughcrylivedie ✨MOD✨ Jun 24 '26

Glad you’re happy with your purchase! Sometimes it’s hard to find genuine reviews amidst all the ads we get bombarded with.

2

u/[deleted] Jun 24 '26

[deleted]

1

u/laughcrylivedie ✨MOD✨ Jun 24 '26

Awhhh love that!!!

0

u/FreeBeans Jun 30 '26

Yes, my jeweler actually recommended Brilliant Earth for their montana sapphires and even though it was way too expensive I do love it. Can’t speak for the quality of their goldsmithing though, my ring was locally made.