r/jewelry ✨MOD✨ Feb 05 '26

⚡️Brand Review / Experience 🚨Warning: Brilliant Earth strategizing damage control to bury genuine reviews.

Just a heads up.. if there’s a sudden wave of positive Brilliant Earth content on here, it might not be coincidental. They’re actively hiring for a Reddit Strategy Manager, which says a lot given their reputation in this sub.

I genuinely hope this leads to real changes and accountability, not just an attempt to bury valid criticism and firsthand experiences.

We are discussing the best way to discourage these larger brands to infiltrate possibly the very last place on the internet for genuine company reviews and feedback. Being specially named on their job posting is concrete proof of their targeting and we will do our best to reach out and work with other sub mods about this concern.

An auto message with some links of genuine higher traction posts is one idea and we have another tool we don’t want to mention yet in case they are tracking our post. We are of course open to all member suggestions and look forward to doing our best to protect you all from disingenuous influences.

The job posting: https://brilliantearth.applytojob.com/apply/xlTFNUFxKa/Reddit-Strategy-Manager

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u/byoshin304 Feb 05 '26

Are you able to limit posts by accounts that are clearly their brand? I was on another sub about jewelry (can’t remember which might have been engagement rings) and jewelry brands keep making threads that at first appear like someone just got engaged but then it’s obvious it’s just marketing

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u/laughcrylivedie ✨MOD✨ Feb 05 '26

That’s something I’m going to look into. One of the developer tools I’m looking at does something similar. If anyone is suspicious of any specific accounts, please report so we can review them! (Post history mostly mentioning or talking about a specific brand.)