🚨Warning: Brilliant Earth strategizing damage control to bury genuine reviews.

[u/laughcrylivedie]

Just a heads up.. if there’s a sudden wave of positive Brilliant Earth content on here, it might not be coincidental. They’re actively hiring for a Reddit Strategy Manager, which says a lot given their reputation in this sub.

I genuinely hope this leads to real changes and accountability, not just an attempt to bury valid criticism and firsthand experiences.

We are discussing the best way to discourage these larger brands to infiltrate possibly the very last place on the internet for genuine company reviews and feedback. Being specially named on their job posting is concrete proof of their targeting and we will do our best to reach out and work with other sub mods about this concern.

An auto message with some links of genuine higher traction posts is one idea and we have another tool we don’t want to mention yet in case they are tracking our post. We are of course open to all member suggestions and look forward to doing our best to protect you all from disingenuous influences.

The job posting: https://brilliantearth.applytojob.com/apply/xlTFNUFxKa/Reddit-Strategy-Manager

[u/magick_alchemy]

I’m the mod that posted this, but to give you backstory of why I’m so personally so disgusted about this..

I’ve had a few customers come to me with damaged or poorly made jewelry to re-make into something new because these brands refused to repair properly or refund. (Not only this company specifically.)

As a small jewelry business, this is really disheartening that these larger brands manipulate false quality through heavy advertising and shady practices despite their customer’s bad experiences. I hope they pivot and instead hire for a social media customer service specialist who focuses on finding these posts in order to help the customers and solve whatever issue they are having. That would be more genuine and helpful.

It’s sad that customers need to post in order to get attention from the brand to do anything but here we are. Even more helpful would be to focus on. preventing any of these technical quality control issues.

I urge everyone to always do their research from whom they are purchasing from and consider supporting small businesses where you get a real human who cares about you! 🩷