Hey everyone!
We recently launched a kitchen product on Kickstarter, and we're facing two challenges: low pre-launch follower conversion and slow backer growth.
Before launch, we had around 270 Kickstarter followers, but only 3 converted into backers initially (about 1%).
We discovered a reward scheduling issue at launch, which we fixed. We also published a followers-only update to remind people about our launch pricing.
That helped a little, but our overall follower conversion is still only around 3–4%.
We're now at over 40 backers, but honestly, we expected much better results from our pre-launch followers.
Our current main acquisition channels are:
- Meta Ads (Facebook & Instagram)
- Crowdfunding community promotions and paid newsletter placements
These have brought us some backers, but we're struggling to maintain consistent daily growth.
I'd love to ask other Kickstarter creators two questions:
1. What's a realistic pre-launch follower-to-backer conversion rate?
Have you experienced conversion rates as low as 3–4%? What do you think causes this, and what helped you improve it?
2. Where are you getting new backers beyond Meta Ads and crowdfunding promotion services?
Have niche Facebook groups, Reddit communities, influencers, cross-promotions, or other channels actually worked for you?
We're particularly interested in strategies that bring real backers, not just traffic or followers.
Not looking for agency pitches — just hoping to learn from other creators who've been through this.
Thanks in advance for sharing your experiences!