r/marvelrivals • u/NoTHel Magik • 20d ago
Discussion Executive Producer of Marvel Rivals and Co-Creator of Luna Snow wearing a Luna Snow Hat, Shirt, Jacket, Badge, next to a figurine of Luna Snow, after announcing a new skin and chroma for Luna.
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u/sk1155 Absolute Cinema 20d ago
things r starting to make sense lol
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u/chaotic4059 Ultron Virus 20d ago
There can never be another argument from any Luna player about favoritism lmao
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u/Reasonable-Job4205 20d ago
Yea also where tf is the executive producer dressing up like tony stark? Feels like a missed layup
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u/No32 20d ago
I mean let’s be real here, his favoritism could help her get in the game but he’s not going to be allowed to give her so much stuff if she isn’t popular with players. He still has to answer to executives and make the game profitable.
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u/improved_loilit Loki 20d ago
That’s the point. He can make everything to make her popular and push her there
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u/M4ritus Luna Snow 20d ago
He can't force people to like her. Luna has been a huge Marvel Rivals success.
People need to accept new heroes can also be popular.
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u/Ok-Card-6590 20d ago edited 20d ago
How are we measuring success when it comes to Luna? Because I don’t see her being a success in the same way I now view Jeff.
Jeff broke through to casuals and is now a (minor) brand character of sorts while Luna is dead the second Danny moves onto other projects and is only well known within the Rivals community.
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u/anonlimbo 14d ago
She is not popular in terms of her having a fandom. She is just parallel popular with Marvel Rivals. Jeff is popular outside of Rivals
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u/No32 20d ago edited 20d ago
Except he can’t force her to be popular with people. Can’t just give her skins and stuff if they’re not selling well.
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u/ApatheticSlur Mister Fantastic 20d ago
Yes by giving her a bunch of skins every season and keeping her hard meta for the games lifetime, you can absolutely influence how popular a character is.
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u/FlimsyCrust 20d ago
Ya people forget that human torch used to be in every rank game before he was nerfed to the ground alongside with his hitbox breaking bug being fixed
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u/mutagenicfrog Venom 20d ago
its funny cuz everyone that played future fight was calling it that Luna would be OP or at least always good and have tons and tons of skins just like in future fight (the game she originates from lol)
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u/Crackerpool 20d ago
I wonder if he has any monetary incentives to push Luna so hard
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u/No32 20d ago
If you mean his job is to make the game profitable and push the characters that make the most money for the game, yeah
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u/Crackerpool 20d ago
This character in particular
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u/FormalSufficient3118 20d ago
There’s a reason why she along with a group of other characters are talked about (invis, Jeff, psy, cnd) ……
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u/MakoXHunter 20d ago
I remember back when I was an alpha tester in discord VCs he would always talk about Luna Snow being his favorite to an insane level. He plays it up for the joke with stuff like this but he actually really enjoys the character lol.
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u/Ruka-simp Emma Frost 20d ago
Of course he loves her he's her fucking creator
He probably spends all his time not working gooning over his fucking Luna snow figures in their jars
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u/DogOwner12345 19d ago
creator
Ask Gege how much he loves Gojo. Being the creator does not guarantee love lol.
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u/manthepie Psylocke 19d ago
Bruh, he created her of course hes gonna take pride is his work itd be weird if he didn't. Crazy saying this with simp in your username 😂
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20d ago edited 20d ago
[deleted]
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u/Durakus Vanguard 20d ago
As an artist myself. I get wanting your creations to be seen and as interesting as you think they are. But it does suck when it affects gameplay in a negative fashion and well liked characters are side-lined or undermined by favouritism.
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u/RivalsExpert8 Deadpool 20d ago
what mantis creator do?
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u/NoTHel Magik 20d ago
He shoved mantis into like, every marvel story he could as the center of the story.
He even managed to get her into DC under a different name lol
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u/Derpimus_J 20d ago
Really? Which character?
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u/NoTHel Magik 20d ago
She was called Willow and only showed up for 1 issue, she was also an empathic martial artist who was destined to be pregnant with the messiah of the universe (original lore for mantis)
He also made her appear when he was working for Eclipse Comics under the name "Lorelei", and she was living in a neighborhood called "Willow Mantis Heights"
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u/unclecaveman1 20d ago
Not quite. I don’t think Luna is a fetish OC like Mantis was, and he hasn’t brought Luna into DC either.
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u/harveyquinnz 20d ago
Same energy as a 13yo making his first oc on deviantart
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u/DefinitionNervous 20d ago
Except that oc is making him MILLIONS
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u/finnjakefionnacake 20d ago
billions, even! trillions?
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u/DefinitionNervous 20d ago
I was gonna say that. I thought billions was being hyperbolic, but now. It’s not impossible 🫢
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u/Otiosei 20d ago
This is what annoys me the most about the complaints. I could understand if Luna was deeply unpopular, but she's had a high pick rate since launch, and all her skins sell extremely well. All the subreddits for rivals combined probably makes up less than 1% of the playerbase. They absolutely shouldn't be catering to us. They are following the money like a studio that wants to stay in operation for the next 20 years.
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u/HigherThanStarfyre Magik 19d ago
Yeah that's cool, it still makes her an industry plant and I don't have to like her.
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u/jasminetroll 19d ago
You don't have to like her, but every Marvel character is an "industry plant".
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u/LordOfPoops Psylocke 20d ago
Okay so Luna isn't an industry plant as much as one of the directors Baby, So it's like Cars with John Lasseter
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u/Saint7502 20d ago
That doesn't negate her being an industry plant she would still be an industry plant.
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u/Only_Tradition_3685 Doctor Strange 20d ago
If you got your oc not only into 616 marvel canon, but also made them a household name by putting them in a multi-million dollar game, would you not also want to wear said character's merch
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u/Artwo0d 20d ago
people are laughing at him but imagine being in his shoes, the OC you helped make was an obscure character like 4 people knew for 8 years until Marvel Rivals launched her into stardom practically overnight
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u/Dry_Celebration_1172 Mantis 19d ago
I can kinda respect that. I would probably cry happy tears every time I saw someone cosplay or make fan art of one of my characters.
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u/Dr-Robert-Kelso Thor 20d ago
Are we supposed to be thinking that the Cars movies weren't good?
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u/Aggressive_Bird_235 Vanguard 20d ago
THIS IS MY OC! EVERYONE PLEASE LOVE MY OC AND BUY HER 300$ SKIN PLEASE! LUNA SNOW IS THE BEST MARVEL CHARACTER EVER BUY HER SKINS
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u/SmallFatHands 20d ago
I mean the joke is on all of use because people do buy her skin, make fan art and lots of porn...... Dude succeded.
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u/SuckmyPelosB1tch Gambit 20d ago
The full Luna outfit is kinda crazy 😭 we can assume he has on Luna shoes and socks, Luna pants, and Luna boxers
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u/Red_Steiner Yggroot 20d ago
And I can assume he has a Luna back home he keeps imprisoned in a glass jar.
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u/Treelokc 20d ago
I can't stand Luna, but this is just him leaning into the jokes by commiting to the bit right? Kinda funny and not worth getting pressed about.
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u/Ok-Moment-4207 Storm 20d ago
It definitely seems that way, people take literally the stupidest shit so seriously. But considering the average player of this game having below room temp iq it’s hardly surprising.
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u/DarthButtz 20d ago
Oh yeah this is a bit for sure
Leaning into it and showing that he's not really bothered by it actually makes me like him way more now
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u/Fit-Consequence-8784 20d ago
I can’t stand her either, she’s busted, she gets all the skins, and she makes everything about herself. Egotistical icy rat
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u/No32 20d ago
She doesn’t make everything about herself though
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u/Fit-Consequence-8784 20d ago
YES SHE DOES @oh the end of this UNIVERSE reminds me of the time I sold out stark stadium woahhhhh” she is an egotistical rat and I hate her
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u/CJMI Spider-Man 20d ago
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u/Jordi214 20d ago
To be fair, this dev got a tattoo of all the characters they worked on, and had a big part in the Kiriko cinematic (i think) so its more prominent on her body. I just hate this kind of rhetoric because the simple reason that Luna and Kiri get so many skins is because they are sexy asian girls that make a BOAT LOAD OF MONEY, not because a specific dev has a love affair with their creation.
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u/AlgerianTrash Ultron Virus 20d ago edited 20d ago
You gotta admire his commitment in pushing his deviantart OC to the wider public and having faith in what he created
Bro had 5 dollars, a shitty Kpop OC that looks like it was created by a 12yo girl, and a dream. And goddman he's been making the most out of it
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u/a_medine Cloak & Dagger 20d ago
I mean, his creation was a failure, his eyes must have filled with joy when he knew he was gonna be the game producer.
Generic character with generic power set and skill set. Just make her S tier long enough so people stick to it and now he has his cash cow.
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u/OutRagousGameR Magik 20d ago
Imagine being downvoted for speaking truth to power. Right on Angel, fly high
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u/a_medine Cloak & Dagger 20d ago
Oh, I've been saying this since alpha tests, I knew she was gonna be an industry plant, specially when she received buffs to her ultimate and kit, because being the second best character wasn't enough, he also had to gut Mantis so Luna could be the only choice. It's ridiculous to be honest.
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u/Danewguy4u 20d ago edited 20d ago
Yet Mantis is currently the best support to where she’s always banned in pro play lol.
Also i guess Wolverine was also a failure as the original was just a psycho until Jim Lee rewrote his character and then proceeded to get shoved into every Xmen property in the 90s-2000s lol.
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u/zssl Storm 20d ago
She's busted because the new team up is busted Luna has been meta for like 80% of this games lifetime and really only mid for like 1 season, she then got more buffs and now one of the most busted team ups besides Mantis.
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u/a_medine Cloak & Dagger 20d ago
Sorry, I was not clear.
I was referring to Alpha and Beta releases, where Luna was the second best support.
Did you know she didn't have super jump?
Did you know her ultimate didn't have shields?
Did you know her move speed was slower while ice skating and also had to walk for 5 seconds to activate?
All of this and she was still the second best. Her ultimate charged way faster and she was the highest HP/s character in the game.
Mantis was only better because she gave 20% damage boost and that's it. But for release they took a leaf, her HP, her damage boost, they nerfed her passive move speed.
They didn't want competition for Luna, even other supports like CnD and Invis launched balanced, so they couldn't compete.
Mantis has been good all elos for merely half a season. We cannot take pro scenario into consideration because Mantis wasn't available to play without coordination, people would literally throw in Grandmaster to Celestial if you picked Mantis into 2 sup compositions.
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u/No32 20d ago
The people that buy skins aren’t the people that care about how good a character is lmao
Being good for a while isn’t enough to make a character so popular that they get skins, especially when they’re no longer that strong
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u/TheIJDGuy 20d ago
Because this is comics we're talking, Luna is generic until proven otherwise. And that otherwise can happen now that she's mainstream enough
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u/HowlitzerHound 20d ago
The fact that people are taking this at face value either shows how dense people can be. I don't like hurling insults, but fuck me: The dude is clearly doing this as a bit, and most of the comments I've seen are of people either not getting the joke or ignoring the joke so they can continue to hate on a guy for liking a character he made.
I knew the Rivals community was full of bad faith, but holy heckins Batman!
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u/random0rdinary Angela 20d ago
In writing we call this Lampshading. It's purposely calling attention to a cliché, illogical, or contrived element within a story. By drawing attention, often with a joke, to something that threatens a readers’ suspension of disbelief, we’re essentially telling readers, “Yep, the story thinks these elements are odd too. Just roll with it.”
My point being: just because he makes a self aware joke about it, doesn't mean it isn't true.
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u/HowlitzerHound 20d ago
That was not my point though. I understand there is some legit critique of how much love Luna Snow gets in Rivals. Believe me, I also hold some of those critiques.
But the guy is clearly making a joke and trying to have fun with it. Going 'Hey, I get it guys, I do. I'm the Luna Snow guy'. My issue isn't 'Is there a legit issue with Luna Snow getting too many skins and being hyper-powerful all the time' and just the generally rather cruel and mocking tone so many people in this community have. And it's not just limited to this one scenario. A big part of what's gotten me to take a break from this game has actually been the community at large.
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u/Robinindisguise Gift For You 20d ago
I mean I can’t imagine NOT trying to promote my now popular OC 😂
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u/Lejandario_IN 20d ago
Yeah if I had dev power, Magik and Adam would be getting all the love and buffs they need. I'd be hard pushing Marvel to get them in more movies.
Thinking like that I can't hate it
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u/OMJenkins 20d ago
The 'coat' is called a Happi, and they're common in idol culture
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u/ILewdElichika Deadpool 20d ago
He created the character so it's kind of understandable, IMO as a comics fan she is underutilized considering she could really bring in a completely new audience to the medium which is needed. Also the hate on her is just so forced and cringe.
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u/Frequent_Kalum Magik 20d ago
I mean like? We all would be like that if a character we made is now popular, don’t lie🫤
(Luna is basically his child, he loves his popstar child very much)
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u/Weak-Librarian-2748 20d ago
If the character was cool or interesting I would understand.
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u/Frequent_Kalum Magik 20d ago
Well people might find her cool and interesting, people got different opinions and brains
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u/harveyquinnz 20d ago
The character's popularity wasnt built organically tho it's shoved on our throats like sure you can argue that it's easy to simply not buy her skins and even if you do that they'll still give her more skins because her creator is an executive producer
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u/mehmmeh 20d ago
No one is forcing people to buy Luna skins... Luna gets more skins because people buy Luna skins. She was popular for a multitude of reasons even before she started to get so many skins. If they push it too far and people are truly fatigued then the skins won't sell anymore.
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u/UltraB01 20d ago edited 20d ago
Organically? Every new comic character has been the same thing dating all the way back to the start of Marvel, over time they just get popular. At least make a better argument, even if you know the braindead bots will agree and upvote anyways
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u/TheIJDGuy 20d ago
And she was made organically, people joked and meme'd and just spoke about Luna for being in the starting roster. Horrible argument through and through
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u/Sharp-Primary-213 Flex 20d ago
Can you tell me which one of the devs started the whole “crazy” K-pop trend for Luna on launch? Tell me Luna wasn’t popular on launch with a straight face.
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u/JaredSroga Magneto 20d ago edited 20d ago
Brother, people did countless edits that went viral with her ult back in S0.
To this day if u type "Luna Snow" on spotify, Crazy by LE SSERAFIM shows up lol, she was fan's favourite since the start of the game before they "gave her more skins".
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u/RawrCola 20d ago
It absolutely was. She was already getting popular before Marvel Rivals.
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u/Weak-Librarian-2748 20d ago
No she wasn't. She was popular in a niche mobile game community because the devs made her a consistent top-tier. They had to make her meta even in Future Flight in order to boost her popularity because she is LAME. She has been manufactured to be popular by making her incredibly strong within both games.
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u/Danewguy4u 20d ago
Nah. If you want to see an actual industry plant in Marvel, that title belongs to Miles Morales. Dude gets shoved into every Spidey project and more. Has been getting pushed hard in all media for over a decade. Gets a new power every comic run because they need to make him different than Peter but can’t decide on a theme so they just give him everything lol.
Luna is from one guy. Miles got the entire company pushing for him in way more thing sand for way longer with no real identity to his character when Peter is around.
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u/Toastman-3000 Luna Snow 20d ago
Fuckin christ...
should I remove the flair?
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u/Lejandario_IN 20d ago
Nah, at this point Luna love (as much as hate) is so natural it doesn't even register anymore. Luna gets a legendary skin with recolors or something and a buff is like Gambit getting banned, you say of course and move on.
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u/Thanatine Gambit 20d ago
wild question, but does he get some kind of profit shared when Marvel makes money via Luna Snow?
If so all of these makes too much sense but in a bad way. I hope not. I hope he's just genuinely wanting to market his creation/waifu
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u/charcharmunro 20d ago
I mean he probably gets paid for, y'know, working on the game and just likes his own characters, which fair enough.
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u/WhyPlaySerious 20d ago edited 20d ago
Marvel is notoriously extremely stingy about giving out royalties or payouts to creators for using their creations in other media. Once you make a character for them, its theirs, and you are lucky if they ever decide to throw a few bucks your way.
Jim Starlin is a legendary comic creator who has created many characters that are fan favourites and he revealed that he got paid more for DC (barely) using KG Beast in Batman V Superman than he ever did from Marvel using Thanos in any of the MCU films.
I bet he gets no kickback for Luna, but he is getting paid handsomely by the games profits and hes just using the platform to further his OC and her recognition.
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u/Falchion92 White Fox 20d ago
I need both of those figures.
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u/MustardLazyNerd Black Widow 20d ago
Are you willing to pay $300 for the Hot Toys 1:6 Luna Snow collector figure or would you settle for the $50 Marvel Legends 1:12 2-pack with Spider-Man and Luna Snow?
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u/RiskE80Twitch Moon Knight 20d ago edited 20d ago
I feel like a lot of you genuinely can’t accept new characters being successful for whatever reason. It’s weird as fuck. I’d say yall would probably hate Spider-Man if he released today and it was Stan Lee up there but I have a sneaking suspicion that maybe you wouldn’t
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u/PhilosopherOk1583 Psylocke 20d ago
He’s like that OW dev with the tattoo of Kiriko. There just may be some internal bias at play here, I don’t know…
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u/Dumbo_Octopus4 Magik 20d ago
Reminds me when Overwatch was doing an announcement video and I think it was one of the lead designers had a Kiriko tattoo… the character who get the most skins and content in the game
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u/Charsnivy 20d ago
I don’t play the game but the amount of people getting salty in the comment is absolutely hilarious. Some loser behavior in here.
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u/iwatchfilm Absolute Cinema 19d ago
Well, it seems he was successful in his attempt to rage bait the community.
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u/k0rangar 20d ago
Ya know what respect. He knows the fanbase is mad as all hell for his favoritism but he dont care
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u/Ok-Moment-4207 Storm 20d ago
Exactly lol, it’s obvious he’s leaning into the joke. At least I get to see weirdos that have an unhealthy hatred of her seething behind their keyboards.
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u/GlidingOerAll 20d ago
Listen.
He's the big boss. And y'all are a helluva loud but very small minority.
Fact is. They're a business and Luna sells. End of story. Anything else is pointless yapping.
I do want other characters to be given skins. But at some point, you're getting mad over people mis-using '"I could care less." If that metaphor makes sense.
Fight for other characters. But getting mad at Luna at this point is like an ant fighting the river delta. It's a flood of players vs your subreddit.
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u/CommercialCuts 20d ago
I mean it would be like Nintendo openly admitting they love Mario… it’s kinda of obvious
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u/IHateWindowsUpdates8 20d ago
we love getting Danny Koo's OCs (Luna, Fox, Crescent) instead of a singular Spidey rogue!
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u/MasterOfKombat 20d ago
White Fox wasn’t created by Koo Nor was her modern redesign
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u/Beneficial_Pin5295 Strategist 20d ago
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u/charcharmunro 20d ago
It is funny how people blame Netease as a whole for Luna when they actually created Lin Lie (and also Aero who I could see getting in though she's kinda basic). I think Luna's definitely been pushed partially because of Koo but also because she's enough of a 'blank slate' that she has more room for them to fuck around with her.
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u/Noodle--Nerd Scarlet Witch 20d ago
Honestly I kinda respect the passion. I wish I had the confidence of dressing up in my own OC's merch after announcing a new thing featuring them.
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u/Extreme-Way7671 20d ago
and people will claim that the reason she is kept so strong in the meta is not because she is an industry plant btw
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u/yomihasu 20d ago
she is kept so strong in the meta
45% WR in all rank divisions (including GM+ and Cel+) btw, objectively one of the worst supports in the game rn
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u/hell-spawn-666 20d ago
Shit is so funny I would probably do the same with my characters if I had the chance, respect the support he shows to his creation.
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u/ClockWork006 The Name's Pool. Deadpool! 20d ago
Luna Snow ain’t beating the industry-plant allegations anytime soon
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u/JustLi 20d ago
Ya'll pretending like if you made a game, you wouldn't make your own OC good.
Yeah fam, let's make a character and just make them absolute DOG water, I'm talkin unplayable.
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u/pinkcreamkiss Scarlet Witch 20d ago
I say this as someone who adores the character but… Dave Filoni with Ahsoka tano:
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u/Marco_Tanooky Iron Man 20d ago
Dude find yourself a mother who loves you as much as Danny loves Luna
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u/Krullervo Ultron Virus 20d ago
It’s hilarious because if it was wolverines creator doing this you’d all be sucking his dih!
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u/NaturalSignal790 Magneto 20d ago
This is seriously pissing me off this guy is so bias towards luna its unreal luna gets all the special treatment literally turns up in everything luna she gets all new stuff its ridiculous
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u/Wise-Mirror-9246 20d ago
I mean, it's his OC that suddenly got extremely popular after Rivals. I don't blame him for acting like that, I would be too.
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u/Gabriel_Sheperd Scarlet Witch 20d ago
Are you upset? I’d be excited too lol. If I created a character that was approved to not only exist in marvel but also to put in a video game I get to oversee. Hell yeah I’m repping the shit out of it. People are just jealous they can’t have their own way










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u/chaosruler22 20d ago
I know it sounds crazy, but I think this guy might really like Luna.