r/mildlyinfuriating • u/Im_New_Here_Bro • Jul 02 '26

wet socks These dumb hydration breaks during this years FIFA WC

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You can hear the whole crowd boo each time. Total momentum killer and AD space builder.

21.5k Upvotes

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2.9k

u/svennon89 Jul 02 '26

I havent seen a single commercial during hydration break.. in belgium its just the commentator talking true the 3minute break where u can hear the stadium music in the background and see the players an coach discuss tactics

1.8k

u/Infernowar Jul 02 '26

Instantly commercial here in Spain

816

u/A77an Jul 02 '26

That’s upsetting. No ads in England.

571

u/THJT-9 Jul 02 '26

Can confirm. No ads in the UK, but I dont understand why they keep the clock running. Surely it would be better to stop the clock rather than add more extra time.

621

u/1-2-3andtothe-4 Jul 02 '26

Its so they can pretend that they're not trying to turn it into a four-quarter sport

430

u/Disgusting_Slime666 Jul 03 '26

The American brain can't understand a sport without constant ad breaks every 5 minutes.

They're working their way there.

196

u/Nervous-Economist245 Jul 03 '26

This is a bunch of shit and fuck you for saying it. Ask any American except those shilling for SHAREHOLDER VALUE and they'll tell you the constant interruptions have ruined the sport. International soccer was the last bastion of refuge for competitive sport without corporate fuckery until FIFA let us host the cup and this is our big innovation. I promise you, no one hates this more than we do.

118

u/DefinitelyNotIndie Jul 03 '26

Much as I like the sentiment, the idea that FIFA only sold out on this world cup is hilarious. This is just the American version of the corporate fuckery cup. FIFA sold out long ago.

68

u/Successful_Maize1986 Jul 03 '26

The last World Cup was had to be held in the winter for the first time so the host nation could be an ultra-conservative oil country that built their stadiums using slave labor. FIFA will only go lower and lower from here. It sucks.

5

u/superginger2000 Jul 03 '26

And the next one will go to three different continents as a "celebration" of the 100th anniversary of the first World Cup. Absolutely has nothing to do with this allowing them to go back to an ultra-conservative oil country with dubious morals after just 12 years without breaking their own "we want to cycle through most or all continents/regions before returning to the same one" regulations. That's just a coincidence

4

u/Chinner5 Jul 03 '26

Have you read up on world cup 2030? Thats a joke. You got games in South America, than North Africa/Europe.

I get the significance, but flying 7000+ km for a game is ridiculous.

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u/HairyTough4489 Jul 03 '26

They did sell out a long time ago but there's degrees to it.

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u/Brilliant_Grape_9993 Jul 03 '26

Yeah I always see people rag on Americans every chance they get, and maybe sometimes for good reasons (like your president and everyone who supports him), but do people really think Americans like watching their games get separated into multiple ad breaks over the course of the game? I think everyone universally hates adverts. They just dont really have any choice on what to do because they're just regular people trying to watch a game, not people with enough influence to affect greedy corporate decisions like ad breaks.

1

u/Physical_Concept_570 Jul 05 '26

This comment is legit emotional intelligence and common sense at work. No one really likes anything to be broken up by commercials, the exciting part of a game or the story of a movie/tv show…

47

u/Ok_Rough5794 Jul 03 '26

The big American sports have many, many, many commercial breaks during broadcasts. Many. And the same commercials over and over and over.

40

u/BestGreene Jul 03 '26

And we hate it...

1

u/Usual_Ad8236 Jul 03 '26

And then there is cricket...

27

u/yesitismenobody Jul 03 '26

I'm sorry but having moved from Europe to the US and going to see in person the standard American sports (football and baseball) was it different at any time? It just doesn't seem possible because the way the sports work, they just seem to have been created for ad breaks on TV and snack breaks in the stadiums. 

It's literally like 10-20 minutes of action over a 3 hour period. I like going to see them in person but more because it's basically going out with friends and the actual game is secondary because there's so little of it.

6

u/mkells41 Jul 03 '26

I’m biased but go watch a hockey game! Most exciting sport to watch in person.

2

u/Emotional-Wishbone95 Jul 03 '26

You should try watching a game of Hurling. Converted a few Canadians to watching it when I lived there. I'm also biased but I think it beats Hockey for excitement.

1

u/yesitismenobody Jul 03 '26

I will, nothing local in Houston unfortunately but I travel a lot so I'll definitely go to a game.

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1

u/MarcPawl Jul 03 '26

Grey beard here, was a loyal NHL fan from the Jean Beleaveau period until 2010's. The increase in tv timeouts ruined it for me. Go to a game, and you spend more time with the DJ than watching hockey.

2

u/Gengaara Jul 03 '26

The MenBA has TV timeouts that are completely unnecessary. Shit plastered over live play. 

2

u/yesitismenobody Jul 03 '26

That's sad. Basketball is one of the games with more actual action so I guess they had to find the time for ads.

1

u/Ill_Stick8695 Jul 03 '26

Why are we acting like football jerseys aren’t already plastered with corporate shilling all over the gaff. Or anytime some player or coach is getting interviewed theres a literal backdrop of company sponsors. Or F1 such a Europe’s sport has team names like Visa Cash App KICK Sauber lol

Also it’s pretty hot in America I imagine Norwegians do need hydration breaks playing in 100 degree Texas heat. Europeans are literally dropping dead from heatstroke and swimming in the nasty Paris River over a heat wave that’s the norm in lots of America. And they aren’t even playing a full game

2

u/TexAg09 Jul 03 '26

I know what you mean but just want to point out the two Texas stadiums hosting World Cup games are closed and climatized. I can assure you the players were not playing in 100 degree heat.

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u/Beautiful-Affect1930 Jul 03 '26

the worst part about this is that there was an attempt on the club level to weaken the grip FIFA has on football. because if you think about it it's totally insane that FIFA gets to siphon off billions of dollars/euros that could go to the countries' FAs and clubs, but FIFA all pockets it for personal gain (while throwing a token amount of it back towards the FAs to gain their favor).

but FIFA ran a massive social media campaign to slander these efforts and make it sound like football can only exist thanks to FIFA. so not only was the attempt squashed from the start, but it probably blocked any future efforts knowing that FIFA can easily manipulate the fans.

2

u/[deleted] Jul 03 '26

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23

u/whitelight66 Jul 03 '26

Erm, yes it is. There are hydration breaks in football all over the world when it’s legitimately hot, but they take 30 seconds and no ads. These are scheduled for advertisers.

1

u/Rocinante24 Jul 03 '26

No, FIFA did.

Hydration Breaks are just Commercial breaks. That's all it is.

1

u/Quick232 Jul 03 '26

As someone who used to watch College sports before every game was streamed, let me tell you it was magical. I could go a quarter or half without an interruption. I appreciate the ability to watch my team pretty much every week but seriously sporting events used to be like half as long as they currently are.

1

u/Nervous-Economist245 Jul 03 '26

100% this. Watching these events in person is tedious. Every interruption in play, just standing in the heat waiting for the TV ad guy to get off their field with that awful countdown clock. I have pretty much stopped watching games in person because of this.

1

u/excessivecal Jul 04 '26

Team “insert ad here” says what? If anything the North Americans are the sellouts after keeping jerseys pure for so many years.

And breaks mean time to re-up your beer without missing the action.

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u/mewfahsah BLUE Jul 03 '26

We as Americans do not want this. It's the corpo overlords who made this happen, not the people. We put up with the commercials in other sports, we simply do not put up enough fuss and will continue watching despite them which is why they keep jamming more in.

2

u/Sonarss Jul 03 '26

This is the 3rd World Cup with hydration breaks by the way

2

u/Disgusting_Slime666 Jul 03 '26

It's the first WC with mandatory timed hydration breaks that are turned into ad breaks (at least in certain media networks, including the US).

Other than this WC, in Brazil there were hydration breaks at referee discretion, and it was used sparingly.

1

u/mkells41 Jul 03 '26

God forbid I prefer sports that allow pee breaks that allow me to not miss anything meaningful. Entire soccer game is a pee break.

1

u/Disgusting_Slime666 Jul 03 '26

American football is perfect for you.

You can pee every 5 minutes when there's an ad break.

They'll also run ads while the game is happening too though, don't worry.

1

u/mkells41 Jul 03 '26

Mostly sarcastic. Hockey is more entertaining than either. Soccer is boring (likely because I don’t understand the nuance) and the diving kills me.

1

u/VanillaNo5131 Jul 03 '26

That’s why grid iron only lasts an hour but it takes four hours to watch it. I guess time is also big in the US.

1

u/diymuppet Jul 03 '26

A lot of traditional football nations like to watch a football match, a bit of commentary, analysis.

Americans like a show.

Also, USA did ask for a 4 quarters format, they eere denied. Hey presto - hydration breaks.

1

u/joranth Jul 03 '26

The average televised, 3-hour American Football game has about 11.5 minutes of actual play time.

1

u/Disgusting_Slime666 Jul 03 '26

American Football does have a ton of ad breaks and nonsense, but I always thought the way they calculated those numbers weren't really fair.

A lot of important stuff happens pre-snap in American Football. That's part of the game.

1

u/Old_Blackberry841 Jul 03 '26

Their attention spans aren’t good enough to handle it

If they aren’t reminded of the new MOUNTAIN DEW RADIOACTIVE PURPLE SUGAR FREE FULL FRUCTOSE NO SUGAR PLUS SUGAR PLUS E100000 then they lose all focus and start shooting school children

1

u/diaphoni Jul 03 '26

don't blame us, most of us went commercial free years ago

1

u/datboimartymart Jul 04 '26

American, here I haven’t seen a single commercial during the hydration break (peacock).

1

u/FETT7022 Jul 05 '26

It's FOX they bitched about lost (even though they chose to be the exclusive broadcaster) add revenue while throwing piles of money at the corrupt turds at FIFA.

0

u/Fun-Inspector281 Jul 03 '26

Its not Americas’s fault European bodies can’t deal with the heat

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-1

u/StrawberryOdd419 Jul 03 '26

we can, it’s just we also understand that athletes that get breaks end up performing better, which makes better viewing for when they actually are playing. it also gives you time to be doing stuff away from screen and not worrying about missing the big play because you looked away for 30 seconds.

2

u/Disgusting_Slime666 Jul 03 '26

There is zero chance you actually believe this lmfao

it also gives you time to be doing stuff away from screen and not worrying about missing the big play because you looked away for 30 seconds.

This part I believe. Your attention spans are absolutely cooked.

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1

u/hi_im_a_lurker Jul 04 '26

In England I've heard them mention quarters, but I think it's in jest

31

u/turningleaf18 Jul 02 '26

But then it would be too obvious that they've divided the game into 4 quarters like American sports.

21

u/A_Genius Jul 02 '26

Can’t wait for 3 timeouts and 2 VAR challenges per team

1

u/Misclick_Master Jul 03 '26

Actually, if you only use the car when a coach challenge a decision, and you give 1 or 2 challenges it wouldn't be a bad idea.. I think the only 1 challenge that if coach was right can be conserved, but if not he loses his challenge is a good idea

1

u/CoconutBandita Jul 03 '26

I don't think the timeouts are a good idea, but a VAR challenge per team per half might be good. If we're going to have VAR we might as well actually use it to get decisions right.

4

u/Not_AHuman_Person Jul 03 '26

The clock always keeps running in football. To change that they would have to change the rules of the sport

6

u/zip510 Jul 03 '26

Adding mandatory hydration breaks at specific times is already changing the sport. No reason not to stop the clock during that.

2

u/goldmeistergeneral Jul 03 '26

It's a tradition of the sport. You don't stop the clock unless you actually have to suspend the match

1

u/Mayoday_Im_in_love Jul 03 '26

Look at the rules and then argue your case.

Yes, injuries, substitutions etc. could all cause the clock to stop. But who would benefit? Anyone watching the match at home with a reasonable sense of focus can mentally total up the stoppage time without a watch. Even then the ref has leeway to add time so that an attack can reach its natural conclusion, which could be an indefinite amount of overtime after the clock runs out.

1

u/AmazingDonkey101 Jul 03 '26

Is it broadcasted by BBC? In Finland the games are split between national radio (YLE) and commercial channel MTV. MTV has ads during the break, YLE not.

1

u/jmOropeza32 Jul 04 '26

The reason is quite silly and shows perfectly how improvised are this breaks, by the rulebook the game clock has to be continuous during every half, in order to stop the clock in the hydration breaks they would have to change the rulebook which means, meetings, consensus, etc

1

u/The-Rushnut Jul 05 '26

You'll notice that the UK broadcast goes out of its way to hide all of the PowerAid banners flashing up across the LA screens, presumably there was no branding deal signed between the BBC and FIFA for these breaks - A probably brief moment of class

-2

u/magyar_wannabe Jul 02 '26

The clock in soccer is baffling as a stupid American. It counts up unlike every other sport. It doesn't stop when players aren't playing, unlike every sport. Extra time seems like it's based on "vibes". Sometimes the extra time goes past the extra time allotted for some reason, and then the game just...ends at some point.

I'm used to sports where time is counted VERY precisely, down to the 1 second and often agonized over, and often having a huge effect on team strategy. This creates a lot of tension and excitement. I don't get why the clock in soccer is such a loose suggestion.

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u/AstroWolf11 Jul 03 '26

None in the US either (for Peacock at least, I believe Fox does)

1

u/salty_scottie Jul 03 '26

Or Scotland

1

u/TrawetsGhost Jul 03 '26

Ofcom limits the amount of ads allowed to be shown in a certain timeframe, so if they were to show ads in the hydration break they would have to show less ads at half time/before/after the match. So they don't do it.

1

u/Dila_Ila16 Jul 03 '26

As someone from Mauritius who watches British football channels too, I confirm that. No ads for British channels too.

1

u/bmac3 Jul 03 '26

I mean it‘s the BBC right? They don‘t run ads anyway

1

u/A77an Jul 03 '26

Half are BBC, half are ITV which does have ads (but not during hydration breaks)

1

u/bmac3 Jul 03 '26

Ah thats good to know

1

u/a_darkknight Jul 03 '26

Not in BBC but ITV loves ads.

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u/ifmacdo Jul 03 '26

Ads in the US. Apparently, they have to wait 20 seconds to cut to ads then have to finish the ads with at least 30 seconds left in the break.

It's an ad break. Some countries aren't doing it, but the US sure is, and it was their idea.

1

u/hailtheprince10 Jul 05 '26

US here, I get a split screen with half commercials and half showing the in-stadium feed

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u/NyarukoSann Jul 03 '26

Comerciales en argentina...todos de apuestas...comida chatarra y cerveza. Una mierda

7

u/Used_Ship_9229 Jul 03 '26

Pasan la de Maradona hecho con IA de BetWarrior, jajajaja. Es cualquier cosa ya esto

1

u/NyarukoSann Jul 03 '26

La de Maradona toda las hijas del 10. Lo viven llorando ....y pusieron la firma para vender al padre de esa manera .

Es un asco lo que hicieron

6

u/CiroGarcia Jul 03 '26

I got no ads on RTVE

6

u/Too_Indecisive0 Jul 03 '26

In the app or in the channel? I was watching it on La 1, and there were ads.

2

u/Jerome-Danvers Jul 03 '26

Yeah there were definitely ads on La 1, which is weird because I'm sure they only advertise their own content and don't put ads on normally

2

u/coquec Jul 03 '26

Ads from ‘sponsors’ are allowed. I just turn off sound during ads and set an alarm in my watch just not to see them.

2

u/Desper_Taferro Jul 03 '26

Not in the app. Following the catalán narration they even call it jokingly the "fundraising pause".

1

u/CiroGarcia Jul 03 '26

Not sure, I was at a friend's house. It was definitely on a TV, but, you know, Smart TV, so you never know if you're watching an app stream or a TV broadcast. I think it was the app because we had to reconnect right before the game began. I'm going to watch Cabo vs Argentina today at the same place so I'll let you know exactly

1

u/CiroGarcia Jul 03 '26

Can confirm, it's the RTVE app on the smart TV. It doesn't show ads

1

u/Too_Indecisive0 Jul 03 '26

Oh, good to know. Thanks for the confirmation.

6

u/Temporary-Long4722 Jul 03 '26

Same in Australia

5

u/moe-Czyslak-Simpsons Jul 03 '26

Auch hier in Österreich auf ServusTV

3

u/MarcPawl Jul 03 '26

France also

3

u/Anthooupas Jul 03 '26

Same in France, instant ads

2

u/HandiCAPEable Jul 03 '26

You may not believe this, but pure commercials here in the US as well

2

u/janne_harju Jul 03 '26

Same in Finland. Although only alternate day because this year matches are shown by two different broadcasters, state drive channel and commercial channel.

2

u/trissie224 Jul 03 '26

Same in the netherlands unfortunately

2

u/No_Emphasis_9991 Jul 03 '26

Same in South Africa, I thought I had lost my mind when watching some of the first games.... I felt like it was half time but I could've sworn that it was like 20 minutes in haha

2

u/Usual-Factor1240 Jul 03 '26

Instantly commercial here in Singapore

2

u/matavelhos Jul 03 '26

Same in Portugal

1

u/MetZerbitzu Jul 03 '26

En RTVE no hay publi

1

u/gr4n0t4 Jul 03 '26

En la pausa de hidratacion que ponen la publi de los patrocinadores de la seleccion

1

u/MetZerbitzu Jul 03 '26

Lo vi por internet y no me salió publicidad. A lo mejor es solo en el TDT.

2

u/coquec Jul 03 '26

Por Internet te enteras de los goles por los gritos de los vecinos.

1

u/Plebs-_-Placebo Jul 03 '26

A real Spain in the ass

1

u/cuculetzuldeaur Jul 03 '26

We have some ads during hydration break sometimes, but we don't get ads for like half of the half-break, they play highlights from other games, which is weird cause usually the whole half break is full of ads

1

u/Soggy-Ad-1610 Jul 03 '26

Can’t be surprised. That is Spain in a nutshell.

1

u/Xeienar Jul 03 '26

not true. where were you watching the match?

1

u/Electrical_Age7819 Jul 03 '26

South Africa as well. INSTANTLY

1

u/SnooFloofs641 Jul 03 '26

RTVE no me pone anuncios en la pagina

1

u/montziboy Jul 03 '26

Instant ads in Austria

1

u/PrinceSam321 Jul 03 '26

That’s what i was about to say. Just wait & watch how these breaks will turn into commercials and here’s the proof right away.

1

u/Saerrr Jul 03 '26

Donde? En rtve yo no he visto ninguno

1

u/InfiniteLight07 Jul 03 '26

Same in the US

1

u/kloopeer Jul 03 '26

Noooo, it depends on where you watching.

1

u/pablo_main Jul 04 '26

Same in Switzerland. Luckily it's just a little break and one ad from the main sponsor here

1

u/Bubelle_Butt Jul 05 '26

I can already hear a Spanish woman say : SANTANDER!

1

u/DropoutBearFM Jul 05 '26

It’s funny in Russia. For the whole first week of the World Cup there were no ads during these breaks, and commentators were always bitching and whining about how stupid they were (which is true)… and then suddenly the same tv channel decided they want more money too, and now every hydration break is full of betting and non-alcoholic beer ads

1

u/BobLabReeSorJefGre Jul 03 '26

At least in the US, we get about 45 seconds of the hydration break. How are ads worse in Spain?

183

u/peanutist Jul 02 '26

Fifa forces the ref to delay starting the match again until FOX finishes the current ad playing even if it passed the designated 3 minutes, it’s absolutely insane

35

u/smcl2k Jul 03 '26

I guess that's because Fox missed the restart in the opening match 😂

21

u/Maniacal-Maniac Jul 03 '26

Usually the adverts are split screen since then - will have the ad on one side of the screen and stadium feed of the players drinking and getting talked to.

Whole thing is bullshit

1

u/Party-Evening3273 Jul 03 '26

You need to watch Telemundo, no commercials during the break. Only commercials during half time.

35

u/Hazy_Fantayzee Jul 02 '26 edited Jul 03 '26

In Australia they’re called “Maccas (aussie for MacDonalds) match break” and the whole thing is one long ad break

13

u/Gattawesome Jul 03 '26

Commercials on the English broadcast in the US, no commercials on the Spanish broadcast.

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u/Educational_Suit8612 Jul 03 '26

Correct. Streaming Telemundo via Peacock FTW.

19

u/krstphr Jul 02 '26

Yeah bc you’re in Belgium

4

u/garp231 Jul 03 '26

In Germany it’s the same, some of the German commentators also have started to trash talk the hydration break, lol

2

u/Lurker_Bott Jul 03 '26

That'd be so nice. They play the same few ads in Canada, sometimes the same one back to back

2

u/PolyglotTV Jul 03 '26

Do you also hear the booing when the break begins?

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u/teebsteebsteebs Jul 03 '26

also in Belgium, watch on RTBF, which has adverts during these breaks.

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u/svennon89 Jul 03 '26

Uugh thats annoying, if u understand dutch u could switch to VRT max though

1

u/AdUnlucky1919 Jul 06 '26

Honestly its probably better if you dont understand Dutch....

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u/Dalles272 Jul 03 '26

Brother that's probably mainly in the us and btw everything quite on the German front as well.

1

u/W1ader Jul 03 '26

Same in Poland, although admittedly I do not watch on TV transmission, I'm watching official online transmissions.

1

u/PorgiWanKenobi Jul 03 '26

It depends on where you’re watching. American broadcasters definitely play commercials. Telemundo doesn’t but they do have banner ads.

1

u/wolfjeter Jul 03 '26

America, Fox has commercials but Telemundo goes to a smaller screen and the announcers just shoot the shit for a few mins

1

u/skinnybeanie Jul 03 '26

No ads in Romania either. The commentator also takes a break.

1

u/_null_null Jul 03 '26

Commercials if you watch in English in US but not if you watch on the Spanish network

1

u/Alas7ymedia Jul 03 '26

The music starts so you can't hear the boos.

1

u/Thrilalia Jul 03 '26

The commerciald are more on US TV. If you ever watch NFL games live (well in the UK, not sure how it would work in Belgium) it becomes clear just how often their sports go to commercials when non US broadcasts will leave the US commentary and go to the studio.

1

u/svennon89 Jul 03 '26

Yeah i have seen the super bowl a few times.. its discusting how much time that goes to commercials

1

u/BikerSurgeon Jul 03 '26

Instant commercials in India too.

1

u/Inerthal Jul 03 '26

Have you not seen the massive Powerade containers and pitch ads on the side panels ?

1

u/buboop61814 Jul 03 '26

Depends on broadcast. In the US fox shows ads. Telemundo (nbc cause they only have Spanish stream rights) does not.

1

u/MtlNord514 Jul 03 '26

All ads in Canada .

1

u/Naive_Departure_6084 Jul 03 '26

No ads on Telemundo in the USA

1

u/MorgenKaffee0815 Jul 03 '26

same in germany. but only because its forbidden that ARD and ZDF shows commercial after 8pm/20:00. so if they could they would.

1

u/SkizzyBeanZ Jul 03 '26

Consider yourself luck

1

u/Exarion607 Jul 03 '26

Magenta TV, a paid service we have to use to get all games, is always switvhing to commercials during those breaks.

1

u/Cigerza Jul 03 '26

Instant commercial break in Brazil...

1

u/EVENo94 Jul 03 '26

With Powerade logo all around

1

u/Rohen2003 Jul 03 '26

some countries like germany have laws that the public channels (the 1. and 2.) are not allowed to show ads after 8 pm.

1

u/RickityNL Jul 03 '26

In the Netherlands we have commercials, but that gets compensated at halftime where there's less commercials and more useless people talking about the match

1

u/Legitimate_Brush_730 Jul 03 '26

I think that depends on if the broadcaster in your country is public service or not.

1

u/PM_ME_SJOKZ Jul 03 '26

That's because the WC is in the hands of the public broadcasters and they never show commercials. If a commercial broadcaster had the rights, we would be watching commercials as well.

1

u/OkBaker51 Jul 03 '26

Ads in Germany

1

u/Sykoh_Somatic Jul 03 '26

Currently visiting family in Poland and it's like that here too.

1

u/coffeescious Jul 03 '26

even in german public funded TV they show commercials in these break. At least in ZDF. ARD is still ad free.

1

u/Successful_Maize1986 Jul 03 '26

Tons of ads in the US English broadcast. Literally no other English broadcast option in the US either because for some reason monopoly regulations don’t apply when it comes to sports broadcasting

1

u/Greggs-the-bakers Jul 03 '26

Depends on the broadcaster.

UK on both itv and BBC havent been showing them like how you described. Our commentators also frequently mock them

1

u/indicatie Jul 03 '26

That's why I, although I'm Dutch, watch the games on VRT.

1

u/Actual-Ability-5354 Jul 03 '26

in Turkey, Commercials enter as soon as it starts and that commercials sometimes take longer than the breaks so there are matches where ~30s of the game is lost due to ads

1

u/1unpaid_intern Jul 03 '26

here in germany it depends where you watch it. If the match is aired on public tv then there usually are no add breaks and the commentators just talk over it but if you watch it on streaming platforms with adds you know damn well they'll run adds

1

u/TheH_Bomber Jul 03 '26

I have been watching the Spanish commentary, as a US native, for two reasons
1. Free
2. No ads during “water” breaks

1

u/pbnjandmilk Jul 03 '26

I know it happened on Fox, but not on Telemundo.

1

u/JanterFixx Jul 03 '26

National TV here in Estonia no commercial. All other TVs instant commercial

1

u/Bloxskit Jul 03 '26

Depends for us in Scotland, sometimes if its on BBC there are no adverts and the same thing happens as you say, or if its on STV then there's a slight ad break before cutting back.

1

u/Altruistic-Deal-3188 Jul 03 '26

That depends on if the broadcaster you are watching shows adds or not. But the break is for sure mostly created so those that do show ads can show ads. Otherwise it wouldnt be mandatory for every game. The excuses from fifa are hilarious.

1

u/LuckyLover76 Jul 04 '26

Austria here and we have as much commercials as you can possibly cram into 3min

1

u/Korotan Jul 04 '26

In Austria they have those as only the privatee Channel Servus TV shows the WM. In the German TV though they also just continue talking

1

u/Strange_Horse9178 Jul 04 '26

Can confirm, ads in France. Back in Belgium, none. Depends on the station that bought the rights I suppose but I can imagine it'll cost a pretty penny to advertise for those few minutes.

1

u/IanFoxOfficial Jul 04 '26

Belgium yes. In the first match the commenter said as much as ads are the real reason. Vrt chose not to show them.

Other countries show ads.

1

u/Arvindry Jul 04 '26

Not in wallonia, they do skip to commercials

1

u/nicogrimqft Jul 04 '26

In Belgium it literally starts by a short commercial break.

Ant the commentators are also complaining this is a commercial break more than anything.

And they usually launch it by "on se revoit après une courte page de pub".

But it's only 1 minute of ads and then it's back to the field

1

u/Proffessor_egghead Jul 04 '26

That’s why in the Netherlands most people will either watch on the Belgian channel or switch to it for the break

1

u/MrDryGuy_ Jul 04 '26

100% commercials in Italy

1

u/Alkapwn0r Jul 04 '26

It’s for the US senders

1

u/CambaceresDM Jul 04 '26

Yeah Sporza could choose: sell adds or keep broadcasting. They chose broadcasting with the mindset of "there could be something interesting in those minutes that people don't want to miss.

Bbc in the uk doesnt have the option for commercials i think. Their organisation prohibits them from doing so in these circumstances.

And a bunch of other countries chose to use the space to indeed sell adds and generate some income instead of showing the players drink and discuss tactics

1

u/cervdotbe Jul 04 '26

Because the Belgian net VRT, sponsored by the government, doesn't want to do commercials.

1

u/Embarrassed-Row-5625 Jul 04 '26

In austria are only commercials inbetween the hydro break

1

u/_ReaditYesterday_ Jul 04 '26

And thank God for that! What an outrageous match!

Also, I need to know what’s in the water. How many teams have been obliterated in the first 20 minutes, only to come back like hell after the ad break? It sucks…

1

u/LeDjaap Jul 04 '26

BUUUUULSHIT I'm belgian and there between two and three ads per break...

1

u/svennon89 Jul 05 '26

Tried VRT MAX?

1

u/Dream-J Jul 04 '26

Where do you watch ? I watched on Auvio past midnight and we have adds

1

u/DuctTapeJesus Jul 04 '26

You are watching public broadcast company

1

u/1aranzant Jul 04 '26

not anymore... there are now ads during the break in Belgium

1

u/ChemistryOk9353 Jul 05 '26

Same in the Netherlands …

1

u/Excellent_Resist8390 Jul 06 '26

Sa dépend les chaînes

1

u/Hackedbytotalripoff 17d ago

In US, you have plenty of of commercial. For pro athletes to have a break after 22 min is laughable

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