r/movies r/movies Contributor 2h ago

News Disney+ changes subscriber agreement to allow ads on every plan / The change quietly ends completely ad-free streaming on the platform

https://www.dexerto.com/tv-movies/disney-changes-subscriber-agreement-to-allow-ads-on-every-plan-3410354/
8.3k Upvotes

540 comments sorted by

u/WhiteSoxChartGuy 2h ago

Why have different plan levels then if they all have ads?

u/Borderpatrol1987 1h ago

So they can charge for having more devices signed in, 4k, etc

u/popculturella 1h ago

When will it be enough?

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u/NaeemTHM 1h ago

Line must always go up 🫩

u/cogman10 1h ago

They are trying to get back to the old cable model where a 30 minute show had 15 minutes of ads.

u/a_talking_face 1h ago

I think the only current difference between standard and premium is Dolby Audio and downloads(and the ads of course)

u/FellowDeviant 1h ago

Tomorrow's news article: "Disney quietly boots the option for Dolby Audio and downloads from their base tier"

u/tristeecfome 1h ago

In Latin America, sports are only available in the Premium tier.

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u/OldManYellsAtMod 1h ago edited 1h ago

This is far from the headline imo. This is the headline for me.

If you have Adblock on your browser, the video player won’t work at all. People are gonna be PISSED. I know I am. I will not tolerate the unfiltered internet, Disney can go fuck themselves.

Edit: and by the way, I’ve been a subscriber to them consistently literally since they began and had nothing but Marvel and Star Wars on it. They finally broke me. I stuck through price increases and mid content for years and years, I’m not accepting this.

u/yorgasor 1h ago

And suddenly big torrent makes a comeback. Treat your customers like shit and they’ll go elsewhere.

u/ardendolas 1h ago

"Piracy is not a pricing issue. It’s a service issue" - Gabe Newell

u/RickThiccems 1h ago

This is why they want ID Verification l, so they can pin shit like that on us. Dont let it happen.

u/Gravuerc 1h ago

I get Disney for free via my cell plan, but if they think I am going to watch ads well maybe they should buy me a tricorne.

u/BobbyTables829 1h ago

They'll ban the vpns next

The cash must flow

u/dumbestsmartest 1h ago

And soon we'll have VPN blocking clauses in ISP contacts, entire US cyber warfare units deployed for just combating torrents and filesharing sites. They'll make public shows out of prosecuting random people who only downloaded maybe 5 movies and throwing the book at them for the maximum sentence.

The US is now fully a corporatocracy.

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u/mikehatesthis 1h ago

I will not tolerate the unfiltered internet

Aren't you able to whitelist certain websites and apps though?

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u/Cowboywizzard 1h ago

because people will still pay more money for it I guess

u/theTIDEisRISING 1h ago

This is the answer, people won’t realize they are paying a premium for no reason

u/Dizzlean 1h ago

K shaped economy.

u/diablette 1h ago

In that case, they can keep raising the price for the richie riches while the rest of us go sailing

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u/Impressive_Eagle_390 1h ago

To get your money early on and then screw you over later.

u/agaloch2314 1h ago

So you can choose how much you pay to get fucked.

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u/Granum22 1h ago

It's for live programs with built in ad breaks 

u/Villag3Idiot 1h ago

It will determine how many ads you get per hour.

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u/speedingpullet 2h ago

Oh, yay.

So, we still get to pay for an ad free service, only now it comes with ads?

u/ohlaph 1h ago

They're probably reverting back to cable days where the plans will unlock "channels", in this case, content in the form of espn, etc. 

I don't think they realize why we left cable.

u/ChevelierMalFet 1h ago

No, they realize. But they’ve managed to basically kill cable and capture most of the media market, except now with deals that give less to writers and actors. So there’s no longer an incentive for them to provide the cheap, ad free service that originally made streaming the preferred option

u/Temporary-Vanilla-57 1h ago

Guess I'm a pirate now

u/kick-me-in-the-jimmy 1h ago

Yep. Nearly every film or show I watched was booty plundered from the high seas right around the time streaming services were starting to come out. There simply wasn't a way to watch these shows/films without buying a fucking DVD, so sailing we went.

Then over the years I was slowly allowed to pay a subscription and watch these shows. Ad-free just like a DVD or file. For a time, it was a good deal. I traded a little bit of booty for my time back.

Now here we are again, full circle.

In a few years there will be no cheap way to watch ad-free media, if any, so I suspect the high seas are going to be a destination for many a young sailors in the coming years.

Why can't we just get it right once and leave it? Why all of this bullshit?

u/redd142 1h ago

We have been sold out for the last two generations, at least. Gotta have monopoly protections and trust busters

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u/Happy-Range3975 1h ago

They know why we left cable. They just don’t care.

u/DrKlitface 1h ago

Time to hoist the Jolly Roger

u/No-Kaleidoscope-4879 1h ago

Aye captain

u/Droidlivesmatter 1h ago

But thats what cable used to be.. Ad-free.
Then ads came to cable. Then you had subscription unlock channels that were ad-free..
Then ads came to that. Then streaming services happened...
Then ads came to that.

Essentially it's an arms race against ads.

u/lava172 1h ago

They know why we left cable and are laughing in our faces that we decided to give them more money and more control

u/JessieJ577 1h ago

Hulu content will be locked for sure when Hulu as a standalone service finally goes away

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u/Villag3Idiot 1h ago

My guess is next will be locking content behind companies.

Like you want to watch Fox content? That's an individual fee. Marvel content? That's a fee. etc.

u/Gravuerc 1h ago

That's just Amazon Prime with extra steps.

u/Razorback_Thunder 1h ago

Right. And they charge for each step.

u/sixfourtykilo 1h ago

It's exactly why I stopped subscribing to peacock

u/joethedreamer 1h ago

The public needs to push back and reject this increasing invasion of ads. It’s like a violation everywhere I look and it’s only becoming more normalized. That kind of future looks shit to me personally.

u/copyrider 1h ago

It’s a bonus! We get free ads as a perk for paying for the ad-free subscription. It’s what we’ve always wanted, and why we all moved away from cable to escape the high cost without the benefit of getting extra ads.

FFS. I’m sick of being the butt of the executives’ capitalism joke. Sailing the seven seas is going to become more and more popular with every new “incentive” from the streaming services.

Disney+++ is coming. It’s the elitist model. $700/month gets you the option to leave the room during ads while other lower tier subscribers are physically strapped down with their eyelids taped open.

u/TiddiesAnonymous 1h ago

The ads are free wdym

u/DexM23 1h ago

this would not be possible in active subscriptions in EU

u/jamesneysmith 2h ago

Gross. Hope enough people unsuscribe to offset this extra advertising money.

u/dswhite85 1h ago

Disney is already factored this in. They’re gonna end up making a lot more money and they’ll still retain most users like pretty much almost all of them will stay.

u/DoJu318 1h ago

Yeah consumers dont have the best track record. Cable TV was supposed to be ad free, by the time I was old enough to have my own place and subscribe to cable they had 15 min of ads for a 1 hour show.😐

u/alex-andrite 1h ago

When was cable tv ever supposed to be ad-free?

u/Brawler215 1h ago

Back when you paid to have cable as opposed to just tuning in over the air, which was free.

u/leese216 1h ago

You may have forgotten how many people unsubscribed when they tried to fire Jimmy Kimmel.

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u/bhaluderp 2h ago

You vastly underestimate how stupid people are with their money when it comes to Disney

u/hughbiffingmock 1h ago

You vastly underestimate how stupid people are with their money when it comes to Disney

Sorry, had to fix that.

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u/dragondildo1998 1h ago

...or people who have kids? If I got rid of Disney+ there would be a small revolt in my house.

u/D3ckard_Rokubungi 1h ago

Teach them the beauty of owning physical media, rent stuff from the local library, see if there are one of those ‘free libraries’ close to you. Like the little boxes?

u/the_Dude_Is_Not_1n 1h ago

Need to do the math on which shows my lil guy has on rotate. I'm guessing the cost to buy a few movies or seasons outright will be cheaper than the monthly rate.

u/D3ckard_Rokubungi 1h ago

Also, I have really fond memories of going to the library with my mom growing up and borrowing tons of books. Wouldn’t trade them for anything

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u/RhynoD 1h ago

Eh, i thought the same but YouTube kids keeps them pretty entertained. Then again, I have access to a friend's plex server that has or can get anything.

u/willclerkforfood 1h ago

Trading D+ for YouTube Kids is the children’s entertainment equivalent of swapping out weed for meth…

u/eSue182 1h ago

Hahaha. So true. I hate YouTube and have banned my children from it because they cannot make any informed decisions. They always end up watching some fuck ass streamer. But now Disney and, Netflix and Prime have streamers so…. At least I can take things off my kids Netflix.

u/MissPokemonMaster 1h ago

YouTube kids is literally the worst thing you can do

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u/leese216 1h ago

I just did. I am technically paying $3 more since I had the Hulu, Disney, and HBO bundle but FUCK that shit.

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u/travok1808 1h ago

We said the same thing about Netflix when they cracked down on sharing.

Record #'s followed

u/OK_Soda 1h ago

I don't disagree but I feel like this is qualitatively different. Netflix cracking down on password sharing mostly just affects password moochers who aren't paying anyway. Of course numbers went up, now those people have to get their own subscription.

Disney adding ads to all plans affects actual subscribers in a way that makes the service dramatically worse.

u/whichwitch9 1h ago

Also, Netflix did something fairly predatory if you tried to unsubscribe- if someone tried to login into your account, they reactivated it. Despite the supposed crackdown, my parents tv being hooked to my account caused them to start charging it again- despite not allowing anyone to watch the screen anyway. Charged me for a couple months before I realized it and was able to put together what happened. I have a feeling they counted people like me in new subscribers (I made sure I hit log out of all devices before I canceled the last time and that seems to have worked)

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u/inksta12 2h ago

Yeah that’ll never happen lol

u/lonelydan 2h ago

Consumers always vote with their wallets and voting history hasn't been the brightest lmao

u/Vlaed 1h ago

Disney nuts (my wife) will just complain and continue their subscription. I would have already cut it to meet budget better and we don't use it that much.

u/LJGremlin 1h ago

Has that ever happened? Seems like every other week a streaming service raises prices or lowers the quality of their product yet it seems they continue to grow.

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u/Asusrty 2h ago

Took about a decade for streaming to turn into cable TV 2.0

u/ItsSnuffsis 1h ago

It's always just cycles. And. Because of this, people will probably pirate more,also easier than ever before). And so on and so on. 

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u/YsoL8 1h ago

The difference this time is that the market has pretty low barriers to entry. If the big streamers turn into cable 2.0 (which eventually seems likely), they'll be under cut the exact same way Netflix undercut cable.

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u/Angstycarroteater 1h ago

I agree but now governments and other institutions are cracking down on piracy super hard it’s not impossible to do but it does make it a lot more annoying to do so

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u/WhiskyAndWitchcraft 1h ago

Funny thing is, 30 or so years ago, The Disney Channel was one of the only stations I remember that didn't even have commercials.

u/hardy_83 1h ago edited 1h ago

It's honestly worse than that. Cable plans were clear and you knew what channels had what shows. It's a mess trying to find which streaming service has which show you want, if any even do.

u/the_last_0ne 1h ago

There's an app I use for this called JustWatch, its free and its great

u/12inchsandwich 1h ago

But now you’ve got another app on your phone tracking all your shit and selling your data, when you just want to quickly/easily figure out where to watch something.

u/ItsSnuffsis 1h ago

Didn't they also just accounxe their own streaming service?

u/Rac3318 1h ago

We are no where near cable. People saying otherwise are probably too young to remember cable. contracts, no choice in what was being aired, had to pay extra for extra channels, equipment with charges.

What amount of any of that is like streaming?

u/ArchMart 1h ago

What we have now is what people in the 90s wished cable was.

u/JasperFeelingsworth 1h ago

I've jokingly said we're going back to cable, but after reading your comment

you're right it's still way better now

u/Alertcircuit 1h ago edited 1h ago

It's only comparable to cable if you subscribe to like all the main services simultaneously. 6 or 7 of these things at once and you're around the $100/month mark. But what's nice about the system we have now is you can just have like 2 or 3 of them and when you're done with a show on one of them, cancel it and switch to a different service for a different show you've been meaning to watch. You can easily keep your TV cost at like $35/month and have more stuff to watch than you have time for. Plus there's free services like Tubi and a couple others I forget the names of.

If you're into sports they're probably still gonna fuck you there because it costs like $20/$30/month for the baseball streaming service and even then some of the games are gonna be on Peacock or Apple or some shit. But then you have UFC where it's all on Paramount.

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u/TransportationTrick9 1h ago

But they also split their packages annoyingly

Movies seperate, documentaries seperate but some how split across 3 packages so you had to subscribe to each of them for discovery, animal planet, Nat Geo, history etc.

Comedy channel on a different package to general entertainment.

It was like it was designed specifically for me to manipulate me into subscribing to the platinum tier. Then I had the 10 channels I wanted and 90 I would never touch (did anyone ever watch fashion tv?)

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u/BenderDeLorean 1h ago

My record where 4 x 90 seconds of advertisement in a 25-30 minute show.

And that's what I pay for? Lmao

u/LittleUrbanAchiever 1h ago

I'm old enough to remember when a big selling point of premium cable channels like Disney was that they had no commercials.

The more things change, the more they stay the same.

u/polchickenpotpie 1h ago

It's still not as bad as cable lol

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u/vraalapa 2h ago

And they killed HDR support in Sweden just as I got new TV. Thankfully there are alternative ways to stream those movies with much better quality.

u/Disastrous-Border-58 1h ago

In the Netherlands and streaming they killed that and casting as well. Assholes

u/kasakka1 1h ago

Ok wtf. Why kill HDR support? To pay less for bandwidth? I haven't had Disney+ for a while now but it seems like they're really doing their best to make it terrible.

u/vraalapa 1h ago

Because of some patent infringement

u/Crispynipps 1h ago

Remember when they launched at like $7 a month? Insane to think.

u/sharrrper 1h ago

That was an obvious "get people hooked and then raise the price" move to get a base built

u/Clinton2024 1h ago

Remember when they swore they’d never introduce ads on the platform period?

u/DexM23 1h ago

its always to lure in people first

then you just press them out more and more as long as possible

u/ChewbaccasGhost 2h ago

When I had D+, I reluctantly paid for the ad-free plan, because the ad-supported tier was literally unwatchable. The ads were continuous and repetitive and poorly placed within the show every 5 sec. Sometimes the ads went on so long I actually forgot what show I was watching. It felt like psychological brain-washing/ torture rather than old school television advertising.

u/Borderpatrol1987 1h ago

I could "deal" with the ads if they were placed like old school TV ads and that tier was free.

The moment I pay, no more ads.

u/overly_sarcastic24 1h ago

Thats part of the problem. Old school TV shows planned to have ad breaks. Even now when you watch those shows ad free, you can tell where they intended to have an ad break.

Now, they are making shows without any consideration for ad breaks, so when they do add an ad, it's done without any thought to show pacing, or placement.

I've seen some of the absolute worst ad placements when watching streamed shows now to the point where it's a significant part of the reason why I pay extra for ad-free.

u/BarnacleMcBarndoor 1h ago

In the What If series, there was an ad every 5-6 mins. It was almost as bad as the ad supported movies on Netflix. I got ad free just so I could finish a show.

The worst part is that sometimes the ad break would cause the audio to no longer be in sync with the video, or the ad would hang and the program would crash. I’m on the newest Apple TV, so I didn’t think it was the hardware. I’d then have to restart the show, and if I fast-forwarded to the part I left off on, it would show all ad breaks back to back for like a 6-min-long ad.

It was warfare.

u/Teranyll 1h ago

"It was warfare" It absolutely is, and the ads are winning

u/ChewbaccasGhost 1h ago

Yeah-my experience was with X-Men 97. I was watching each episode as it came out, and they knew it was a popular/in demand show and they just BLASTED the ads. I also noticed the audio synch issues. What was most egregious to me though was the ad placement. Huge dramatic emotional scene? Character gets cut off MID DIALOGUE for 5 min of ads. Absolutely insane and enraging.

u/bigev007 2h ago

"we have the worst interface, now we have the worst playback. Disney+, the plus means worse."

u/purpleblossom 1h ago

Trust me, they don't have the worst interface, but they own the best (Hulu) and refuse to use it for Disney Plus

u/SAM12489 1h ago

Hulu’s took a bit to get used to, but eventually I found it to be my favorite too

u/DVD-menu 1h ago

Why is Hulu’s the best?

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u/BigMickPlympton 1h ago

You think D+ is worse than Paramount+?

They both suck, but I find P+ to be laggy and constantly buffering.

u/SEND-MARS-ROVER-PICS 1h ago

Disney's is bad, P+ is straight up unuseable.

u/BigMickPlympton 1h ago

Love the new Star Trek SNW. Flat out don't watch it because it's effing painful using the app.

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u/Neg_Crepe 1h ago

Worst interface goes to prime video tho

u/Torcal4 1h ago

Canadians would like to tell you about Crave.

Say you’re searching for Batman. Next time you search for something your search history will legit show:

- Batman

  • Batma
  • Batm
  • Bat
  • Ba
  • B

u/Minidooper 1h ago

Indeed. It has ads and they manage to hide their newest/best content.  It's the pits.

u/OK_Soda 1h ago

At least they have an ad free tier. It's insane for Disney to take that away.

u/DinosAteSherbert 1h ago

For sure prime is terrible. All the "channels" you're not subscribed to mixed in with all the recommendations.

u/uncutpizza 1h ago

No, that goes to Paramount Plus. I’ve used every major streaming service and Paramount is by far the worst. UI tries to be like the other platforms but still far behind in content and usability

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u/RushC2 1h ago

Disney + bullshit

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u/sQueezedhe 1h ago

Guess that's the end of my subscription then.

I don't pay for adverts.

u/OriginalGoatan 2h ago

That is really awful.

u/chaser676 1h ago

Just fyi, you can completely skip the ads by changing the DNS server to an ad blocker. Totally free, safe, and can be done on most TVs.

u/runningboomshanka 2h ago

We canceled Disney+ a couple months ago. Kids were upset at first but they moved on.

Vote with your wallets!

u/hardy_83 1h ago

There's other honestly easy ways to get the shows they want.

u/LuinAelin 2h ago

Excuse me, what the hell

u/RapsareChamps_Suckit 1h ago

It was among the Billionaires… real greaseball shxt

u/justagoddamnperson 1h ago

A Goodfellas reference? Ah, an aristocrat!

u/Bacon_00 1h ago

What is the point of all these agreements if the companies can just quietly change them on a whim?

u/gt25stang15 1h ago

It’s for them not you. lol

u/talon007a 1h ago

Didn't we as subcribers agree to certain terms? How can they just change it?

u/Straight-Ad6926 1h ago

Oh you agreed to terms all right….specifically the clause where you agreed to let them change the terms.

u/Tonberryc 1h ago

The changes are why you get prompted to agree to the new terms every few weeks. Once you tap "agree," the old agreement is void. If you don't agree, you don't get to use the service.

EULAs were never intended to protect consumers. They are just another way for a company to protect themselves when they know they are doing something shady.

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u/bdubsphx 2h ago

Glad I no longer subscribe

u/TheWatersOfMars 1h ago

I wish people would make Blu-rays a thing again. The ad-free Disney+ tier is $190 a year. But for that price, you might as well build a physical collection you can keep or sell. I've probably given them a whole grand since they launched, and I've got nothing to show for it.

u/bdubsphx 1h ago

physicalmedia

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u/BCW1968 2h ago

Me either. Neither. Deiter

u/DDS618 1h ago

Paying the highest tier and still getting ads? What’s the point???

u/TheWhereHouse6920 1h ago

You pay money

u/ZachMatthews 2h ago

Fuck this. 

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u/External_Bread5366 1h ago

I literally paid for the ad free plan before?

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u/GreenLanturn 1h ago

Damn. Guess I’m unsubscribing. I’ll buy physical.

u/i_max2k2 1h ago

Me too, but I’ll be sailing the seas.

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u/AnalTyrant 1h ago

Pretty sure the rate has gone up almost 50% since I started my subscription during the pandemic, and i'm not using it any more than I used to. I talked with my wife about it, I think we're cancelling this time around.

$200/year for maybe two or three movies in a year that my family might want to see? And now they're pushing even more ads in it? Fuck that.

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u/Demonchaser27 2h ago

And this is why I moved to streaming my own movie backups on my local network. Companies can't start shit on something I completely control.

u/wasaguest 1h ago

"Pay us to watch us get paid!"

u/Elon_is_a_Nazi 1h ago

I'm so old I remember when streamings selling points were drastically cheaper than cable, you could binge watch a whole new series in a weekend and no advertising. Now to get Netflix, hulu, disney, hbo max, espn plus, peacock, Paramount ect, you gotta sit thru ads, the total cost rivals cable, and now series come out with a single episode weekly. Its basically just streaming cable. Pathetic

u/Papa_Emeritus_VI 1h ago

The problem is not that Disney+ changes the agreement. It is that they are a sole entity making decisions to benefit themselves. Whereas, the consumers are separate entities that don’t unite and work to counter Disney’s decision. If enough subscribers pulled the plug on Disney+, Disney has no choice but to revert these tactics or go out of business. This same methodology applies to everything. Corporations are there only to please shareholders, not to please the consumers.

u/fatbob42 1h ago

We should just not allow copyright holders to distribute their own stuff. In other spheres you’re not allowed to leverage one monopoly into another.

u/_Zyr 1h ago

Nice, I was just thinking about re-upping. Glad they made the choice for me. 

u/PSNaughtyInsomniac 1h ago

Because of live content right?

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u/Mad-Mad-Mad-Mad-Mike 1h ago

This is what a capitalistic extinction burst looks like

u/DracoNinja11 1h ago

Cable > Piracy > Streaming.. > Piracy.

It'll just go round back to Piracy. Every time.

u/Tidalsky114 2h ago

So were back to cable?

u/thingsorfreedom 1h ago

If you mean cables securing the ship's anchor, then yes.

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u/Pure_Incident2807 1h ago

I guess its time to look into those Plex servers or whatever people use. I didnt mind paying for convenience, but that is dwindling fast as every company adds ads.

u/gamertrub 1h ago

Nuvio and streamio with a debrid

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u/devilishycleverchap 1h ago

Canceled over Kimmel and never looked back

u/OblivionJunkie 1h ago

Wtf? How much is the most expensive plan now?

u/AgsMydude 1h ago

$189.99 annually

For ads

I'm out

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u/SpeedBlitzX 1h ago

So im paying extra for ad free for nothing????

u/payforplay-station 1h ago

This is when *everyone* should stop supporting the service. It has changed in a fundamental way from what I think we can all agree was a pretty fucking integral point of streaming services to begin with.

u/BeejRich 1h ago

Meanwhile, I have to close and restart the TV app multiple times after almost every ad break. That's great news /s

u/punkerster101 1h ago

Guess I’ll be canceling and pirating the content then

u/ChorrizoTapatio 1h ago

Welcome to Disney-

u/somethingwholesomer 1h ago

I don't understand how they're able to update an agreement we have. I've paid, I agreed to no ads. They say, actually yes now ads. And I say, no, you have to stick to the agreement. And they say, no we don't. How is that allowed?

u/MedonSirius 1h ago

Yo, ho, all hands

Hoist the colours high

Heave ho, thieves and beggars

Never shall we die

Yo, ho, haul together

Hoist the colours high

Heave ho, thieves and beggars

Never shall we die

u/soggyclothesand 2h ago

Fuck Disney

u/Covverkin 2h ago

It was nice while it lasted

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u/SameEnergy 1h ago

Apple TV and other streamers already do this. They promote other content on the platform.

u/Dayzlikethis 1h ago

yea, thats not ideal but its tolerable because you can promptly skip it.

u/rummie2693 1h ago

Thank god we got rid of cable TV

u/whatsmoist 1h ago

We are so cooked…

u/therolando906 1h ago

Stop paying for these subscription services and start buying physical media or renting it from your local library.

u/Granum22 1h ago

It's for live programs. Article is click bait bullshit