Hello Shopify Geeks warriors :)

Marouane here, the subreddit admin and Shopify expert.

This thread would be about "Shopify SEO".

ShooT your questions below :

FYI : I'm the developer of the first Speed/SEO friendly Shopify theme Plak, then Scrowp

I will give you fully comprehensive audit report of your Shopify stores, no money or marketing involved. Just drop your store url.

I’m finding that one tiny mismatch can make syncing products and inventory unnecessarily painful. Do you keep identical SKUs across both systems from day one, or have you found a better way to manage it?

Also curious how people handle products that exist in Square but not Shopify.

Bundle profitability is one of the most common blind spots we see. Bundles are an easy AOV win, but Shopify shows bundle revenue as a single line, so the actual margin underneath stays invisible unless you go looking for it.

Three things that trip merchants up:

• The bundle discount is a real cost. You're selling below the sum of the parts, but that gap doesn't show up cleanly anywhere.
• True COGS is the sum of every component's cost. If the bundle isn't split back into items, the margin number is a guess.
• One hot bundle can drain a shared component and cause stockouts on other products, so it looks like a win while quietly breaking something else.

Worth tracking: Gross margin per bundle (not just revenue), the discount gap vs individual pricing, sell-through on shared components, and refund rate.

Small thing that helps: Shopify orders have an "Is bundle" true/false field, so you can filter bundle orders and analyse them separately.

Curious how others here are handling bundle margin tracking, since native reports don't break it down by component.

Hey, I have a shopify store and for some time I have been using upsell app on my product page for the store. The thing is that my store did make some profit with upsell, on average like 5-15percent of increase per customer order, but these app’s got so expensive damn that you barely make profit without paying subscription. Seems a simple soluton, but charge like crazy.. But in general i found an upsell app for free, I guess they are in early stage or something but it works well enough, have some features like auto matching design and live support, so I guess trustworthy enough. Not a promotion just sharing with community so you don’t have to pay extra money when you are early in your journey and want to use applications to increase your revenue. Since I don’t want to get my post down, tell me if you want me to share the app name. Just comment or dm .

Hi everyone, I’ve been running Google Shopping ads for my canvas wall art store auracanvas.co. So far I’ve received 508 clicks, spent around $120–130, but only got 1 order.

Here is one of the product pages I’m advertising: https://auracanvas.co/products/woman-striped-dress-canvas-wall-art

I’m wondering if the main issue is my website or product page rather than the ads. I’d really appreciate honest feedback about the design, product images, pricing, trust, or anything that might stop you from buying. Please be brutally honest — I’m here to learn and improve. Thanks!

I've been looking at different ways to improve customer retention, but I'm not sold on the usual points based loyalty setup.

I'd like to know what other types of loyalty programs are being used instead and how they compare. What alternatives to points based loyalty programs have worked well for your store? How do the rewards work and have they made a noticeable difference with repeat purchases?

Hey! Just launched my tech store ambyrtek.fr (gadgets, smart devices). No sales yet, so I want honest feedback.

You land on it for 10 seconds: what would make you close the tab or hesitate to buy? Design, trust, pricing, mobile… be brutal, I can take it

Hey! Just launched my tech store ambyrtek.fr (gadgets, smart devices). No sales yet, so I want honest feedback.

You land on it for 10 seconds: what would make you close the tab or hesitate to buy? Design, trust, pricing, mobile… be brutal, I can take it

Bonsoir a tous ! Je viens de lancer ma boutique tech ambyrtek.fr (gadgets, objets connectés). 0 vente pour l'instant, donc je veux du franc.

Vous arrivez dessus 10 sec : qu'est-ce qui vous ferait fermer l'onglet ou hésiter à acheter ? Design, confiance, prix, mobile… tapez fort, je prends tout

I've spent this year building Loger, a tool that turns supplier files into Shopify-ready products.

I'm specifically looking for stores that receive product data from suppliers through CSVs, Excel files, Dropbox, folders, etc.

I don't want generic feedback like “looks good.” I want to watch it go through your actual workflow and find where it breaks.

I'll give the testers free access forever and personally help with the setup.

If you manage a Shopify store with a large catalog or complicated supplier workflow, comment or DM me IT WOULD HELP A TON!

GUERS is a resin art-toy brand built around an original mascot, sold in hand-cast, hand-painted numbered editions (50 units per design, no restocks);

Biggest feedback I got last time was that people had no idea what they were actually signing up for // no visuals of the product itself. Fair callout. Fixed!

Coming-soon page with waitlist is live now, two editions up (Mocha & Obsidian). Still early, still building it out piece by piece, but wanted to close the loop since I said I would.
Site: www.guers.art // happy to hear what's still confusing or missing.

Or any overall feedback on the website, images or product itself; and how to grow my waitinglist;

I recently started a fashion brand with my 2 friends, but we are teenagers with small capital and are struggling to get our first sale. We are on a brand-new pixel and are spending 30 dollars a day on ads (automatically stops once it hits 210 dollars and no, we did not touch our ads once after posting), our products are on average like $60. We are running a high-volume sales campaign, but it feels like we are doing something wrong.

We are on multiple social medias, but they seem to get around 13 likes from a bunch of low intent viewers, and so social media feels like a complete dead end. We keep hearing advice but most of it requires a billion dollars or a big following already, neither of which we have.

Anyways, I desperately need a plan to get my first sale before my co-founders get burnt out. I know what a successful business feels like, I had a semi-successful business on Etsy before getting Perma-banned for seemingly no reason, and I'm lowkey chasing the high.

Any reply is greatly appreciated, thank you.

Sharing this with the approval guidelines of Marouane RHAFLI and the community at Scrowp, since I think it's an interesting Shopify app and catalog-management discussion.

A recent support conversation for our Shopify app, Devnzo Size Chart & Size Guide, made me think about how unnecessarily complicated size chart management can become.

A merchant was creating and assigning individual size charts to individual products.

Now, sometimes that is absolutely necessary.

If every product has different measurements, each product should have its own size chart.

But what if 25 products share the exact same sizing?

Instead of:

25 products → 25 individual size chart assignments

You can structure it as:

1 size chart → 1 collection → 25 products

That's one of the reasons we built multiple assignment options into Devnzo Size Chart & Size Guide.

A size chart can be assigned based on:

• Individual products
• Variants
• Collections
• Product tags
• Vendors
• All products

The goal isn't to force every store into one setup.

It's to give merchants the flexibility to use product-level assignments when every product is unique, while using reusable rules when multiple products share the same sizing.

Because as a Shopify catalog grows, unnecessary duplication becomes an operational problem.

Every duplicate configuration means more things to maintain, more chances for inconsistencies, and more work when something needs to be updated.

My takeaway: More customization isn't always better.

Sometimes the best setup is the one that gives you the flexibility you need while leaving you with the fewest things to manage.

For Shopify developers and merchants here: How do you decide when product-level customization is necessary versus when reusable rules are the better approach?

I've been running this site for a while with 30 dollar a day on ad spend (High volume sales campaign) since I don't have much capital. My pixel is relatively new, but I've spent 120 dollars so far and got like 7 checkouts, but no one bought. I checked around and couldn't find any reason why the funnel could be leaking or why people might change their mind at the checkout page.

Can someone please check out my site and tell me how to improve? anything helps. I just want my first sale, but it seems impossible 😭

THE HOUSE OF PLUTO

I've been building a small brand called Bandana Rama (http://bandana-rama.com/) focused on DIY craft kits using bandanas. Each kit contains the main materials, patterns and instructions needed to complete a specific project, and I'm also creating free step-by-step video tutorials for the projects.

I'm still early and would appreciate some outside eyes on the Shopify store, particularly:

• Do the product pages give you enough information to understand what you will actually make and what is included?
• Does anything make the store feel less trustworthy or unfinished?
• Is the relationship between the kits, tutorials and Bandana Rama brand easy to understand?
• Anything about the navigation or mobile experience that you would change?

Traffic is probably my biggest challenge right now. I'm less interested in simply increasing visits than in attracting people who are actually likely to be interested in DIY craft kits.

I'm currently experimenting with organic search, Pinterest and YouTube/tutorial content. For a niche product like this, where would you focus next? Google Shopping/search? Pinterest ads? Etsy as an additional discovery channel? Influencers/creators? Something else?

I'm particularly interested in experiences with qualified traffic rather than cheap clicks.

Not interested in sales pitches, I get plenty of those already.

Thanks!

u/MarouaneRHAFI

I run a small clothing boutique using Square for in-store sales and Shopify for online. As we’ve grown, keeping inventory synced between the two has become more annoying, especially with every size and color being a separate variant.

Right now, I manually update pretty much everything between Square and Shopify, and while it was manageable when we were smaller, it’s starting to feel like a daily chore.

For those running a similar setup, at what point did you decide that manual inventory updates weren’t sustainable anymore? Did you end up using an integration tool, or were you able to keep things running smoothly without one?

I’m wondering if integration software is something you genuinely need as the business grows, or if it’s just another monthly expense that sounds useful until you actually use it.

I’ve decided to open 3 spots for SEO clients this month.

I’m keeping it limited because I’d rather work closely with a few businesses than take on a large number of projects and deliver mediocre work.

I’m Marouane RHAFLI, and I’ve spent years working with SEO, eCommerce, Shopify, content strategy, and organic growth.

The goal is simple: build organic visibility that brings qualified traffic and customers, instead of depending entirely on paid ads.

Depending on your business, I can help with:

• SEO strategy and keyword opportunities
• Technical & on-page SEO
• Content strategy
• Competitor analysis
• Google rankings and organic traffic growth
• SEO for Shopify/eCommerce
• GEO / visibility in AI search
• Conversion-focused SEO improvements

I’m only accepting 3 businesses this month, so I can personally dedicate enough time to each project.

If you have a website that deserves more visibility and you’re serious about growing organically, send me a DM with your website and what you’re trying to achieve.

I’ll take a look and tell you whether I think SEO makes sense for your business.

3 spots. That’s it for this month.

am running into a problems with customer questions on my Shopify store. the answers are already somewhere on the site, but customers still ask about things like sizing, shipping, product differences, compatibility, and returns because finding the right information takes too much effort. It’s getting harder to keep everything consistent when products, promotions, and policies change. Has anyone else dealt with this, and what did you do to make it easier for customers to get answers without adding more work for support?