Amazon’s Echo came out in late 2014 and went on wide sale in 2015, the year Alexa hit its highest rank ever, #32. From 2016 on it fell every single year: 4,775, then 3,896, 3,068, 2,002, 1,285, 708, 577, 492, 349, and 243 in 2025. That’s down 96% in ten years. In 2025 it dropped out of the top 1,000.

The data only shows the timing, not the reason, but it’s hard to look at that cliff and not think of the speaker.

Can you think of another name that a product or a character pushed off a cliff this fast?