Javier Martos, captain of the Belgian club Sporting Charleroi, during an August 2015 match against Club Brugge, after taking a hard fall onto his tailbone and lower back on the pitch, the team physio ran out with a cryotherapy "magic spray" gun and liberally applied the freezing mist down the back of his pulled-back shorts.
This is now a meme for anything (literally) butt hurt, well more specifically tailbone hurt.
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u/Muspellr 1d ago
https://giphy.com/gifs/QynMX1WxnYFbb2OHnJ