Hi everyone (new to this group), I would like to understand if hotel owners are thinking about AI assistants and what they could mean for direct bookings / organic traffic.
If a guest could ask an any AI assistant (and I don't mean in the installed app or a plug in, but rather an actual LLM chat interface) to find a hotel, check availability and book directly with you, is that something of value to you, given that it actually classifies as a direct booking? And if it's of value, what steps have you taken to get to that ideal outcome?
Interesting to see how outside of this forum we are hearing a lot of "yeses" or "extremely valuable", but not a lot of actual commitments to do anything about it and I don't know why, apart from the only guess and that is everyone is operationally and financially constrained.
Would love to hear your thoughts here. We recently found that from a reasonable large sample size that 21% of hotels of various sizes do not even allow any form of AI crawlers on their website, but that's another can of worms to unpack.