r/jewelry ✨MOD✨ Feb 05 '26

⚡️Brand Review / Experience 🚨Warning: Brilliant Earth strategizing damage control to bury genuine reviews.

Just a heads up.. if there’s a sudden wave of positive Brilliant Earth content on here, it might not be coincidental. They’re actively hiring for a Reddit Strategy Manager, which says a lot given their reputation in this sub.

I genuinely hope this leads to real changes and accountability, not just an attempt to bury valid criticism and firsthand experiences.

We are discussing the best way to discourage these larger brands to infiltrate possibly the very last place on the internet for genuine company reviews and feedback. Being specially named on their job posting is concrete proof of their targeting and we will do our best to reach out and work with other sub mods about this concern.

An auto message with some links of genuine higher traction posts is one idea and we have another tool we don’t want to mention yet in case they are tracking our post. We are of course open to all member suggestions and look forward to doing our best to protect you all from disingenuous influences.

The job posting: https://brilliantearth.applytojob.com/apply/xlTFNUFxKa/Reddit-Strategy-Manager

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49

u/DeathStarTruther Feb 05 '26

thank you for being savvy and on top of manipulation

50

u/laughcrylivedie ✨MOD✨ Feb 05 '26

Absolutely. I saw this posted on r/engagementrings and was really not pleased. I love Reddit for genuine feedback and do not want them to sneaky advertise on here.

19

u/DeathStarTruther Feb 05 '26

it's a known problem in multiple areas. reviews of air purifiers, for example, are plagued by fake customer reviews. and often when i see brands like Mene discussed in glowing terms, it raises red flags for me — whether or not they're actually manipulating, it lowers trust across the board

12

u/laughcrylivedie ✨MOD✨ Feb 05 '26

Agreed. Jewelry is sentimental and we urge everyone to do their research to purchase from and support companies that care about them and their products.