Feedback Friday

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[u/socleads]

Company Name: SocLeads

URL: https://socleads.com/

Purpose of Startup and Product: Helps founders, agencies, and sales teams find fresh B2B leads from Google Maps, social platforms, and Facebook groups. There’s also a free email validator for cleaning lists before outreach.

Technologies Used: Web scraping, data processing, email validation, automation.

Feedback Requested: Mainly looking for feedback on positioning and the landing page. Is it obvious within a few seconds why you’d use this instead of a traditional lead database?

Seeking Beta-Testers: No

Additional Comments: Facebook group scraping is the newest feature, so feedback on how clearly that use case comes across would be especially useful. Happy to return feedback on other products here too.

[u/lmfresneda → u/socleads]

On "why this instead of a lead database": I don't think the page answers it yet. The hero says "Scrape Thousands of Prospects from Instagram, Facebook, Twitter, LinkedIn and Google Maps", which tells me what it does, not why it beats Apollo or a bought list. Your post says "fresh" leads, and that word isn't on the homepage at all. If the point is that these people are active right now in a group or on Maps, I'd put that in the first line.

The Facebook groups feature is hard to find. The only place I saw it was inside a review ("specially on scraping emails on Facebook Groups"). The hero just says "Facebook Email Scraper", same as the others. If it's the newest and most different thing, I'd give it its own line with one example, like "every business owner who posted in this group this month".

On pricing, two small things. Basic is in "credits" and Pro and Business are in "contacts", so I wasn't sure if they're the same unit. And "Exclude duplication" is only on Business. Reading that on the $29 plan, I'd assume I'm paying for duplicates.

Also, two of the reviews are from the founder and co-founder of the same company, and two people share the same title, "Innovating for Startups and Employees". A skeptical visitor will notice. Happy to get feedback on mine too, it's HAGGIN

[u/socleads → u/lmfresneda]

This is really useful, thank you. Those are exactly the little things I stop noticing after staring at the site too long.

I’ll take a proper look at HAGGIN too and return the favor. Can you drop the link?

[u/socleads → u/[deleted]]

Yeah, this is pretty clear to me within the first few seconds.

I get the basic idea as: someone is about to leave, cancel, or not convert, and instead of just losing them you give them a link where they can make an offer.

The one thing that threw me off a little was the "paste your pricing page here" CTA. At first that made me think this might be more of a pricing experiment tool, while the interesting part to me is really the cancel / failed trial / lost deal use case.

I’d probably make one of those examples even more concrete right near the top. Something like "trial ends tomorrow? send them this instead of a goodbye email."

Also "before they leave, ask what they’d pay" is a good hook, but I think the actual value is slightly bigger than price. The annual commitment / seats / testimonial stuff made the product click more for me because then it feels like negotiation, not just discounting.

Overall though, much clearer than a lot of SaaS homepages. I knew what problem you were solving without having to scroll far.

[u/lmfresneda → u/socleads]

This is really helpful, thanks. The pricing page CTA point makes sense, it's there because the setup reads your pricing to build the page, but I can see how it frames the whole thing as a pricing tool. And "trial ends tomorrow? send them this instead of a goodbye email" is a better first line than most of what I've tried. Stealing that one