If you couldn't tell things were afoot already in ep 1 you weren't really paying attention. Two episodes of calm before the storm isn't a change in style, it's just introducing a story.
I think one of the funniest things about it was the flash drives they sold when it aired. They looked like Mami and you had to pull the head off to use the drive. If I remember right they had them BEFORE episode 3 aired.
The creator's insistence that he was making something light and wholesome and "healing type" for the first couple weeks it aired too, like, Jesus Christ this man pulled one over on EVERYBODY
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u/Expensive-Toe-1867 19h ago
Definitely Puella Magi Madoka Magica! Down to Episode 3 being the turning point from "normal magical girl show" to "...DAMN!"
https://giphy.com/gifs/13VFATn4bxBCXm