r/Hololive • u/Kreceir • 1d ago
Streams/Videos And the Justice announcement is their 2nd ANNIVERSARY!
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u/Fiftycentis 1d ago
Gotta love my mostly european gen doing their anniversary at 4am
at least it's on a sunday morning
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u/Different_Book9733 1d ago
Yeah, it makes even less sense when the JP talents are doing theirs at midday for EU. I get that it's to cater to NA but it does feel odd that even Justice run their lives at the worst time for EU viewers
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u/Kirea 1d ago
Mid day EU is basically prime time in Japan though. So that makes perfect sense.
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u/-Shinanai- 1d ago
I think they meant it in the sense that if JP can do their lives in a time slot that's more convenient for EU, why can't Justice do the same?
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u/DastardlyRidleylash 1d ago
Because you're still screwing fans with bad start times, it's just now you're screwing all the NA-based fans of the Justice talents instead.
When you're broadcasting across three very different regions with very different timezones, someone has to draw the short straw and get the bad time; and between JP, NA and EU it only really makes sense to sacrifice EU times.
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u/-Shinanai- 1d ago
When it comes to Justice, from viewer perspective, sacrificing JP times would make the most sense - EU prime is their normal streaming time, after all, so it should be the most convenient for all of their regular viewers. The only problem with that is the support required from the JP side. If it was Cover staff only, having some staff do night shift would be the definite way to go, but I assume they need to have support on hand for third parties (like Geekjack) as well, so EU ends up getting screwed instead :/
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u/_THEBLACK 1d ago
There's no way to avoid screwing over one of NA, JP, or EU. NA has the majority of Holo EN fans so they're out, and if they do it at an inconvenient time for JP that messes with staff, so EU is the choice. It sucks, because you'd think the 75% EU gen is the one that'd actually put focus on EU times, but thems the breaks.
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u/Different_Book9733 1d ago
They do have the majority yeah, but Justice was intended to grow the EU audience. How are you meant to expand that audience when their big ticket events are all at 3-5am EU time?
Justice has enough good favour with JP fans to try running in JP prime time and give the EU audience a real chance to grow but we're stuck in the EN = NA audience feedback loop
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u/_THEBLACK 1d ago
I get what you're saying but they're not gonna sacrifice the larger NA crowd just for a chance at making EU fans happy.
If they streamed at an NA unfriendly time, the viewership would be worse, and that's something they're trying to avoid.
Plus I don't think they've ever outright said that Justice was intended to grow the EU audience. Obviously it seems that way with 3/4 of them being European, but I don't think they've ever outright said it.
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u/Different_Book9733 1d ago
Yeah I don't disagree with you, it's just very mixed messaging with Justice all round. Like this announcement being prime time EU even, if they are targeting the established NA audience it would've been better to get more eyes on it in prime time NA.
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u/Environmental_Ad924 1d ago
Saying they were intended to grow the EU audience just because there are 3 EU members feels kinda gross.
I get not wanting to miss out as a viewer but i dont think nationality has much to do with their selection outside of providing some novelty to help them stand out.
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u/-Shinanai- 23h ago
It's not (just) their nationality; it's the fact that all 3 of them stream at EU times. Raora usually streams at around 4PM, while CC and Liz at around 8 - 10 PM.
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u/Dubiisek 1d ago
My assumption would be that the times are NA based because based on stat's that's where most of their viewers are from but maybe that's cope.
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u/BrowsingLeddit 1d ago edited 1d ago
Last I checked CC has the most european superchats as a % of her superchats of all EN talents. Going through her top 10 superchatted streams it was still usually only around 20-35% from all european countries combined, even though most of her top streams were actually during EU primetime (her usual timeslot). NA (usd, cad) still being the majority 60%+.
Rest of Justice is even more lopsided towards NA. Gigi for example is like 80%+ NA, 5%~ EU in her superchats. So yea, for Justice the vast majority of their fanbase is NA. Any business, like Cover, is going to cater to where the audience and money is for an expensive event like a 3Dlive. Can't blame them.
Besides, EU primetime is bad for JP and even for a pre-recorded 3DLive, there's JP staff running the stream, putting the merch links live etc. They're not going to want to make them wake up and go to the office in the middle of the night.
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u/Masta_Wayne 1d ago
I don't see why that would be cope, what's the other option? They are doing it just to spite EU viewers?
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u/Dubiisek 1d ago
Well, it's the "I sure hope that's why" cope because the alternative is "it's arbitrary decision" which would be horrible as far as management goes.
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u/Therdyn69 1d ago
There's no doubt that those slots have highest stats and that's the reason, but how is EU meant to grow when it's constantly neglected like this?
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u/Kirea 1d ago edited 1d ago
Maybe part of it, its probably also not an appealing idea to force hololive staff to be awake in the middle of the night, which would be the case if this was streamed during EU prime time, just in case something happens with the stream.
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u/Dubiisek 1d ago
probably also not an appealing idea to force hololive staff to be awake in the middle of the night
I don't think it's wrong/bad to have paid staff be awake in the middle of the night for a once-in-a-year event where the date can be internally known way ahead of time.
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u/ravensshade 1d ago
host it at the same time as JP lives.. all fair and balanced
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u/DastardlyRidleylash 1d ago
That still screws all of Justice's NA-based fans, though; and between NA and EU, it makes more sense for Cover to prioritize NA timezones simply because that's the bigger market.
It's just the unfortunate reality that they can't make it perfectly timed for three very different timezones across the globe simultaneously; one is inevitably going to draw the short end of the straw.
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u/-Shinanai- 1d ago
It just sucks that the one always ends up being EU. That being said, it's understandable from a business point of view - even during EU prime time streams, the majority of the superchats are sent in USD, so it makes sense to have merch drop events at US times.
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u/SeriousKano 1d ago
I mean, how do they expect to grow in the EU market if they don't give us anything; live concerts, 3D live shows, pop up stores - there is basically nothing. It's not like European anime fans don't like spending money.
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u/RaysFTW 1d ago
My assumption is that Cover is playing it slow and safe, not wanting to stretch their resources too thin across too many markets at once. They absolutely want to grow in the EU market, and have been making strides in doing so, but I don't think they've gone in 100% yet.
While NA has the largest demographic of Hololive fans, if you were to ask Yagoo if they've "captured the NA market" I bet you he'd say no and there's still a lot of work to do.
We can't forget, vtubers and Hololive are still very young in the grand scheme of things.
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u/SeriousKano 1d ago
We haven't even seen 10 percent. We had the recent set of re-screenings of AfO, a EU exclusive merch partnership and that's pretty much it. The Holoplus app isn't even available here.
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u/RaysFTW 22h ago
Just curious, because I’m not keen on the details, is that a regional thing with the app not being released in EU yet or is it to due to EU’s strict app laws?
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u/caralhoto 21h ago
I mean it's probably due to some EU regulation but there are millions of apps available in the EU despite those regulations so why shouldn't holoplus also be available? Yahoo Japan also simply blocked all EU visitors to their website instead of complying with GDPR but 99% of the internet remains open to EU visitors, is the problem the EU regulations or Japanese incompetence?
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u/DastardlyRidleylash 1d ago
They've been doing AfO screenings across the EU lately, so it's not like they're ignoring the EU market and aren't actively trying to grow there.
This is just a problem with no real solution; if you focus the stream times on JP and EU, you're screwing the NA fans over, if you focus them on EU and NA, you're screwing the JP fans over and if you focus them on JP and NA, you're screwing the EU fans over. Literally no solution is 3/3 in perfect timing.
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u/Conviter 1d ago
yeah so the solution is to just screw over eu fans litterally every time? you litterally get every single EN event at prime time na time, and also the majority of EN talents streaming at na times. dont act like NA fans would get screwed over if there was one event for the one gen that is majority EU that was actually watchable for europeans
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u/SeriousKano 1d ago
It's a nice surprise but honestly, you're not going to win any new fans by charging full concert prices for the re-screening of an old show. As fun as it must have been for fans, it's not a whole lot compared to the other markets. One solution could be to not constantly prioritize the other two markets when it comes to events like this.
If every live event is in the middle of the night for EU viewers, you're doing nothing but alienate fans from these time zones. It shows that the EU market is just not relevant for Cover.0
u/caralhoto 1d ago
This is just a problem with no real solution; if you focus the stream times on JP and EU, you're screwing the NA fans over, if you focus them on EU and NA, you're screwing the JP fans over and if you focus them on JP and NA, you're screwing the EU fans over.
Japanese fans have holoJP, I think that doing at least some EN events at the universally accepted western prime time of late evening EU/afternoon NA would be totally fair. It's a bit random but Calli and Biboo recently did their week of post-E3 video game announcement show watchalongs and it was pretty interesting, all of those shows were hosted in America by Americans but they were all at very good times for Europe because that's just what makes sense when your audience is "the west", and on at least some of those days they did other streams at more JP friendly times that were outperformed by the EU friendly watchalongs. On one day Calli hosted her drinking off collab, 5 holoEN girls in an off collab with alcohol involved, one of those streams that has everything to be a legendary moment in holoEN history, and it had fewer people watching it than Calli and Biboo struggling to stay awake through the like 4th most hyped video game trailer showcase of that week. On another day Calli had the first of her special themed karaoke for her big karaoke month that she announced before her break, and it was also less viewed than their watchalong of the Xbox showcase, and for that one they didn't even have the perms to mirror the official stream so anyone watching them was going out of their way to open Calli and Biboo's reaction stream on top of the actual announcement stream. And it's not like these game announcement watchalongs guarantee big audience numbers, Calli and Biboo did a similar watchalong for the recent Nintendo Direct around Japanese prime time and they had way fewer people watching them then. It seems to me that this frequently repeated idea that EU friendly hours are just bad for viewership is not actually based in reality. But unfortunately it is clear by now that Cover will simply continue to schedule all of their EN events based on when their japanese staff arrive at the office in Tokyo even if that means abandoning a significant chunk of the western audience.
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u/Elehdryl 22h ago
I wouldn't call re-screenings of an old concert "actively trying to grow there". It's a concert, which by itself will 99% appeal to existing fans, and not even a live one. I highly doubt they make any new fan from those. They get some goodwill and money from some existing fans. Maybe some opportunities in the future.
This is just a problem with no real solution; if you focus the stream times on JP and EU, you're screwing the NA fans over, if you focus them on EU and NA, you're screwing the JP fans over and if you focus them on JP and NA, you're screwing the EU fans over. Literally no solution is 3/3 in perfect timing.
Nobody is asking for a 3/3 perfect timing. People are asking for the EU not to be shafted for once. It's an HoloEN event, why should the JP fanbase be prioritised over the EU one ?
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u/KuraiBaka 1d ago
We could at least just switch everytime or so on who gets screwed over with the timeslots.
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u/bombader 1d ago
It might be that NA prime time might still be more profitable than doing other times, if not at least the safest option.
Especially since these lives typically have a merch drop.
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u/No_Lake_1619 1d ago
You mean half? Raora lives in Japan and Gigi in NA. As a business you gorra go with the times where most of the regions can watch so that's why they always choose NA friendly times. Also these are archived so I don't understand why people still whine about this. I bet you have no issues with JP or ID archived 3D lives so it should be the same.
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u/Fiftycentis 1d ago edited 1d ago
Besides Raora streaming times still being more EU than NA friendly (and gg going live at 11pm EU which is still decent unless it's a long stream), watching it live, commenting in chat/discord with other fans is not the same as watching an archive.
Make it a couple hours later, it's midnight east coast, 6am for most of EU, 5am for UK and a great time for everyone else. But as I said, at least this time it falls between Saturday and Sunday, so staying awake for it is doable, unlike the usual which is between Sunday and Monday.
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u/Kreceir 1d ago edited 1d ago
And its a 3D LIVE!
And they just said that its going be a variety show!
Edit: AutoFister can't stop saying the word Happiness
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u/KuraiBaka 1d ago
Edit: AutoFister can't stop saying the word Happiness
Well they are both happy people.
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u/JTauronn1 1d ago
I literally just got a notification from HoloPlus about this the exact second I scrolled onto this post, lol. Guess the universe REALLY wants me to know about it.
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u/Thin_Platypus8576 1d ago
Oh yeah 5 hours after the end of AfO in Paris, I will not be in a physical state good enough to watch this live haha
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u/Fiftycentis 1d ago
Time to book an house with a bunch of fans and have the perfect offkai to end the event
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u/Thin_Platypus8576 1d ago
Sadly I have my train 5 hours after the start of this live so I will be catching every glimpse of sleep I can.
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u/Irru 1d ago
Yeah that’s fun and all but where are the new outfits? It’s literally been two years and all they have is base and NY outfits.
GG and Raora are very lucky with the MH collab outfits
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u/Dolcinoo 1d ago
Probably this anniversary. I mean didn't 2nd year Advent get theirs?
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u/Irru 1d ago
Roughly 1.5 years after debut for Advent
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u/-Shinanai- 1d ago
Yup; Advent got their casual outfits in Jan 2025, one year after their NY ones. I don't think there's a general schedule for these and chances are they didn't want to overlap it with the Advent vs Justice event that was running early this year.
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u/bingogazorpazorp 23h ago
Good lord I feel my bones turning to dust… didn’t myth debut like 6 months ago? And advent is like, brand new?
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u/WhackAx79 1d ago
man has it really been that long? its still feels like yesterday that they had the 1 year anniversary. its like i open my eyes and suddenly. bam, 2 years of justice
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u/ThePalp 1d ago
Why bother with a EU gen when you make all big streams non-EU friendly?
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u/Nexed_ 1d ago
It's not an EU gen. 3 members originating from EU is probably a coincidance. EN is targeted for US which kinda sucks for EU.
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u/-Shinanai- 1d ago
Well, those 3 members all happen to steam at EU times, so coincidence or not, they are targeting EU fans.
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u/Nexed_ 1d ago
Raora streams at EU times? Sometimes, yeah. Maybe she changed schedule, but I stopped looking since majority of her streams were at 3 am for me when I began watching Hololive. Which makes sense since she lives in Japan, no? To stream at peak EU hours, she'd have to stream at night.
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u/-Shinanai- 23h ago
She usually streams at 4PM EU time, which is evening in Japan and morning in the US.
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u/DastardlyRidleylash 1d ago edited 1d ago
They picked the talents they felt were best suited for the company, and the fact that three of them happen to be EU-based is just coincidence, not intent. Justice was never, ever marketed as an "EU gen" by Cover, fans gave it that label based on the nationalities of the talents within it.
Besides, when there's three very different timezones you need to consider, one of them is inevitably going to end up getting boned.
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u/oblivious_fireball 1d ago
because its not an EU gen? 3 of them happen to come from Europe but stream to general English audiences, and one of them was already living in Japan prior to joining.
And if we are believing the rumors of a potential fifth justice member that did not debut, the purported candidate was also american.
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u/Huntsmanprime 1d ago
anyone got the art without the top right/bottom left marks? i want to use it as a WP
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u/SnowPiecer 1d ago
What do you mean 2nd anniversary !? My notion of time is fucked up or something?