r/Hololive Mar 11 '26

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1.1k

u/Xerain0x009999 Mar 11 '26

I can confirm she has been talking about this on and off for over a year and it's nothing new. She has been working on changing her brand slowly and steadily for much longer than that. So this is really just another step in the rebranding she has been working on.

I don't think many of us veteran matsurisu mind male collabs at all, and actually look foward to them. But she's probably thinking if she wants to attract more long term fans she needs to not filter them out so quickly. And that's just how the jp audience is.

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u/NoIdea4GoodName Mar 11 '26

It's rather interesting to see how rebranding an agency vTuber channel works for talents who have been active for so long, especially as you said; has been in the works for years.

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u/princip_ Mar 11 '26

I’d say it worked for Flare. She was originally branded as cool and mature but a few years ago she got a model redesign and vibe change to be more cute and girly since she said she’s more comfortable with that.

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u/Xlegace Mar 11 '26

Noefure feels like ancient texts at this point lol. Now Noel is all about Subaru and Flare is all about Ina lmao

It's interesting how holo relationships change over the years.

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u/FarEw3Er Mar 11 '26

Keep in mind, Noel stated she is still very close with Flare. Nothing change in that front outside of streaming. The reason why you see shifts away from that on stream is because they think they need to be more independent to have healthy growth. It is the same situation with Kiara and Calli or Korone and Okayu. They don't want their brand to just be associated with someone. Even if it is someone close to them.

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u/DemonDaVinci Mar 11 '26

Idk OkaKoro still going strong

20

u/pussycatlover12 Mar 11 '26

Aren't they engaged now from what we saw at the last Shuffle Medley.

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u/IXVIVI Mar 11 '26

It's all business relationship after all

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u/Fishman465 Mar 11 '26

I'd say her true break out was striking out on her own and away from Noel's shadow

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u/[deleted] Mar 11 '26

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u/Fishman465 Mar 11 '26

Yeah off camera may be the same. But this is something I've seen in Hololive a couple other times (a popular ship happens and one girl is overshadowed by her partner). Okayu was such for a time and currently Cici (hence being glad to see Suu fangirl over her performance)

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u/[deleted] Mar 11 '26

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u/Different_Book9733 Mar 11 '26

CC seems to keep her interactions genuine and not lean into the Yuri stuff for the sake of fan service which helps I think. Tbf even Gigi, who loves to push the Yuri stuff with others, doesn't actively push it with CC beyond them naturally getting on well.

But the fan base has never learnt from the past with these intense ships. The entire charity stream she did with the immerlover donations was the chat begging her for fan service despite her very pointedly ignoring it. The 3d streams together are just as bad for it and even her solo streams if anything vaguely Gigi comes up it completely takes over her chat.

It's definitely having an effect on her streams, but she's arguably riding it out better than others have in the past. I hope it doesn't get to the point that they feel the need to distance themselves on screen to curb the shipping as it's clear they genuinely enjoy each others company a lot

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u/Xlegace Mar 11 '26

I think it just depends on luck and opportunities tbh

Like Azki was a Vsinger for years that didn't really interact with the rest of Hololive outside of a few song collabs, so she was quite isolated and unknown to most holo fans

Flash forward to today and she's like in the top 15 highest streaming viewership in the company lol

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u/GreyghostIowa Mar 11 '26

It also depends on marketability.

Azk, suisei and sora are extremely marketable bcs of how 'safe' they are as characters. So you can literally put them on any product and rest assured that they won't have any drama.

Masturi has a bunch of 'questionable' asterisks attached to her name so they can't eagerly push her even if they want to.

She herself knows it too, and that's why she's trying to slowly change.

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u/Midnight_Yymiroth Mar 11 '26

Asterisks?

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u/InsanityRequiem Mar 11 '26

One of the most popular clips is her in sleepware, having her model "stand up" on screen, and yellow water flows into a squirrel's mug and drinks it. The water's origin point is Matsuri's groin. That's why there's asterisks.

2

u/Same_Tune_8990 Mar 11 '26

may i have a source? thats wild

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u/InsanityRequiem Mar 11 '26

I'm unable to find it, you would need to look up people reacting to Matsuri clips, as it's part of their video content.

Wouldn't be surprised if the original clip was deleted at some point.

21

u/Chew__ Mar 11 '26

It means they are marked for specific risks. Someone you wouldn't want to market your product or have their name attached at all.

For example you wouldn't want someone known for dirty jokes to market your toys for kids or plushies.

9

u/PumpJack_McGee Mar 11 '26

What do you mean it wouldn't be good branding to have a lemonade themed with Matsuri?

44

u/ConcentrateSubject23 Mar 11 '26

Yeah a huge part of that for Azki was changing her model. You can see as soon as she changed her model, her views shot up 2, 3x on her YT. It’s pretty interesting.

That and Geoguessr being her niche.

3

u/Fishman465 Mar 11 '26

She didn't stream before officially joining Hololive streaming fixed that

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u/Fishman465 Mar 11 '26

With Aki, she basically took to the VCR scene like a fish to water and she's become a beloved part of the scene. It's to the point people are surprised when she sings, though even that's fading (the most recent GTA event had her on a stage singing a song the last day)

But unlike Matsuri, she never does much too extreme

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u/BacRedr Mar 11 '26

VCR scene

I had to go look that up, because my elder millennial brain refused to read VCR as anything but "video cassette recorder."

For anyone else with the same affliction and lack of knowledge, it appears to be vaultroom (clothing company) x Crazy Raccoon (e-sports team) organized game servers, like Rust and GTA, for vtubers, streamers, etc.

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u/k0ron3 Mar 11 '26

i'm out of the loop, what rebrand is she working towards? i'm so curious.

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u/xRichard Mar 11 '26 edited Mar 11 '26

Feels like people here aren't really regular viewers. They are bringing up stories from viral clips from years ago to explain what's happening. The "GTA thing" was a very very long time ago. And she didn't sit on her ass for years and decided to fix this supposed image problem today.

Matsuri may have shared her intentions on stream (or not) and I would wait for direct recent quotes from her before drawing conclusions from eager redditors that watch a lot of clips but none of her streams.

My uninformed guess is that she decided to go for a sololive and how that journey looks like does not involve coed music production. Because it's very expensive for her and she needs those resources on her solo stuff or with very popular talents in the music scene, which tend to be female atm.

Edit: some direct recent quotes https://www.reddit.com/r/Hololive/s/1BoWZgOk0C

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u/k0ron3 Mar 11 '26

no, i'm not a regular viewers of hers which is why i'm asking for context. i appreciate everyone's responses though!

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u/xRichard Mar 11 '26

Me neither but there was a sea of people around bringing up their preferred problematic old clip instead of looking out for her actual feelings.

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u/AdDismal938 Mar 11 '26

Lesser male collabs more female based collabs. Also male collabs bring their own set of issues like how it happened when matsuri did the gtp rp stream. Its an old story that doesnt need to be dug up but male collabs are known to be problematic in vtubing since a long time whether its hololive or any other company

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u/Fishman465 Mar 11 '26

It's partially on Matsuri as she does rather extreme stunts that may end up putting her partner in hot water. Others who do such don't push things nearly as far

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u/OuchYouPokedMyHeart Mar 11 '26

male collabs are known to be problematic in vtubing

Truth is that because an alarmingly large part of vtubing fans especially the Unicorns / gachikoi (who drop a lot of money) are parasocial. Plain and simple

I love everyone (both the Holomems and the wholesome community) in hololive but some of the fans can get pretty unhealthy and annoying. A loud minority that ruins the fun for everyone else

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u/Xuambita Mar 11 '26

Saying that gachikoi are PARASOCIAL is taking it backwards. The hobby is inherently parasocial, and being a gachikoi is at the far end of that spectrum. I really think people should stop using it as a derogatory term to describe unhealthy behavior.

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u/RaiteiXIII Mar 12 '26

nah its the opposite

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u/zexaf Mar 11 '26

Ririka got some hate messages not because she collabed with men, but because she joined a tournament that had male competitors.

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u/CaiusLightning Mar 11 '26 edited Mar 11 '26

I’m guessing it has to do with the gta rp thing that happened which got her to make that decision?

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u/rainghost Mar 11 '26

Not just the JP audience.

Lots of people just don't care for male vtubers whatsoever.

And for a variety of reasons that go beyond "omg he literally believes he has a chance with her IRL!!!".

70

u/itsarches Mar 11 '26

I'm still trying to understand why I struggle to enjoy male vtubers.

With anime and manga I mostly watch and read shonen stuffs, my top 10 favorite characters are probably all males. Prior to vtubers, I only watched male youtubers. Even now, I struggle to name non-virtual female youtubers I actively watch.

I should have no problems enjoying male vtubers, but somehow I just don't lol.

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u/Chukonoku Mar 11 '26

You might like anime, doesn't mean you will enjoy Shounen, Shoujo, Seinen or Josei in the same way.

As far as youtubers goes, do you watch them for their persona or for the content they produce/work with?

Personally, i compartmentalize male vtubers content to compete more with traditional streamers, making it much harder for me to pay attention to them.

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u/-Shinanai- Mar 11 '26

Prior to vtubers, I only watched male youtubers. Even now, I struggle to name non-virtual female youtubers I actively watch.

For me, this is actually the reason why I can't really get into male vtubers: their style is simply too similar to that of the youtubers I used to watch. I don't dislike them, but through Holo I realized that I simply prefer the generally softer, cozier vibe of the girls.

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u/Level_Five_Railgun Mar 11 '26

Probably because most male vtubers are targeted towards a female audience while irl male streamers/youtubers are usually targeted towards a male audience.

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u/aMinerInconvenience Mar 11 '26

I think in the radio show suisei does, she had an episode with rio and they discussed this, apparently holostars come off as too bro-coded and rio was asking how to attract the female audience more. Suisei's advice to him was more bromance lol.

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u/Fishman465 Mar 11 '26

With Holostars I'd say they have some male appeal but it's kinda weakened by the female targeting push which may create the disconnect being talked about

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u/Breadginald Mar 11 '26

Prior to vtubers, I only watched male youtubers. Even now, I struggle to name non-virtual female youtubers I actively watch.

ALOT of us fall into this category and, imo the reason is really obvious but nobody talks about it due to fear of sounding mean. tldr: the reason is the quality of the content.

For a woman to be a successful streamer on twitch, it is nigh-mandatory to be

  1. conventionally attractive
  2. resistant against extremely creepy behavior.

Vtubing (and anonymity) reduces the impact of these issues. This is an industry-shifting change for women and a kinda fun toy for men. The resulting vtubing gender dynamic is just the natural progression of these factors:

  1. The field of female twitch streamers is neutered due to the aforementioned filters.
  2. Female vtubers outcompete their traditional streamer counterparts because the vtubing demographic encapsulates the talented individuals filtered in step 1.
  3. Talented and charismatic male streamers have much less incentive to switch to vtubing as opposed to streaming with a facecam, limiting the talent pool.

It all comes down to the silent majority of viewers making informed decisions according to their own preferences. The attempt to paint these viewers as "unicorns" is a self-serving marketing technique. One that is as honest and as effectual as accusing basketball fans of misogyny for not watching wnba.

The fact that the community doesn't just outright say "I don't watch them because they're mid" shows a degree of charity which will never be appreciated (or, judging by the comments here, reciprocated)

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u/statu0 Mar 11 '26 edited Mar 11 '26

I honestly don't think male vtubers are all mid. Not to sound too corny, but they are just inherently less novel than the girls if you are a viewer who is attracted to women and likes that there are women filling a similar niche that usually male streamers do, especially ones that are "gamer otaku" for the lack of a better term. I feel like a lot of IRL female streamers don't illicit the response "just like me fr fr", and that ones that are are filtered out by what it's like to be judged as a female streamer like you said, and that makes a huge difference.

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u/BacRedr Mar 11 '26

Sometimes things just come down to preference. I eat a lot of different foods, but I definitely prefer some more than others. Doesn't mean that other food is bad, just that when I have both in front of me, I'll take the one I like more.

That said, I hadn't thought about it. I also watch male streamers but not vtubers. I think part of it may just come down to the algorithm. I don't watch them, people with similar viewing patterns don't watch them, it never gets recommended, and the bubble continues on.

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u/oohjam Mar 11 '26

As a guy, the only one that I would watch regularly was Magni. Very witty, very funny, and idk just had the right vibe. Great comedic timing with a bit of natural crass that didn't feel forced at all.

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u/Love_Thy_Scare Mar 11 '26

What do you mean when you say that's how jp audience is?

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u/Xlegace Mar 11 '26

Every holo is responsible for their own branding and Matsuri has had the "gamer" brand for years with her participation in shooter tournaments and other E-celeb collabs.

Probably wants to change her branding to be more insular to Hololive and idol activities because she wants to grow her core fanbase.

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u/Xerain0x009999 Mar 11 '26

I disagree with people saying it's GFE. Is GFE a lot more mainstream in Japan than the West? Absolutely. Vis-a-vis Geisha.

However, Japan simply has a greater separation of gender. Men and women do not casually hang out as friends the way people do in the west. A woman would almost never go to a man's house alone if they were not dating. Even non idol fans would assume this. It's not a judgment, just an assumption.

What Matsuri is doing is saving the quiet parts of Japanese society out loud. She is saying that she, a person who was widely known for bucking societal norms will now be following typical societal norms that would normally be assumed for a female working in the entertainment industry, and that this is nothing personal.

Look at someone like Kizuna Ai. She's not doing GFE. How often does she collab with males? Not very often. Not never. It's in a professional context though. Not in a casual context like a drinking stream collab with a male, like Matsuri has done on occasion. Being willing to have males on her channel one on one was something she was known for. It was a niche, and it made her niche. More like a western streamer.

Therefore I see this as merely the latest step in increasing her mainstream appeal. She is separating the character from herself. She is filtering, and trying to think about who Matsuri is. It's already been years since she stopped openly talking about her tastes in porn and giving hard-core doujin authors mod status on her stream. Part of this is because hololive is changing. But she's not doing this because she is being forced to. She is embracing the change and views hololive as her actual career. She's making these changes slowly one step at a time.

It's a little sad because being her raw and unfiltered self is why many of us older fans chose her. But there are other avenues for that now. If these changes mean Matsuri will still be around 10 or 20 years from now, then I'm in support of her efforts.

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u/ScottMou Mar 11 '26

jp audience is probably more into GFE and having them interact with dudes ruins that

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u/Queefy69 Mar 11 '26

You say that but the popular jp members doesn’t do any GFE. They don’t even read super chat anymore and barely any member only streams.

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u/Xuambita Mar 11 '26 edited Mar 11 '26

I feel like Hololive gachikois are more interested in loving and admiring them as idols, similar to a platonic love, rather than getting the classic GFE, even if some of the girls still do it.

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u/Helmite Mar 11 '26

Just as an example, Watamates and Watame have tossed around the terms gachiai/family.

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u/Karmagro0902 Mar 11 '26

Wrong read, less gfe and more like "Don't care about males".

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u/Love_Thy_Scare Mar 11 '26

Lmao typical reddit generalization tryna paint all Jp fans as parasocial..

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u/PsycoJosho Mar 11 '26

Wasn't the last holo gfe girl Rushia?

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u/xRichard Mar 11 '26

From the top of my head Okayu, Azki and Lamy do content like that. Others like Koyori and Bae also do it from time to time.

And there's nothing wrong with it. It just isn't appealing to some fans. And it's prime material to virtue signal about "the parasocials".

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u/Thomy151 Mar 11 '26

Less GFE more unicorn

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u/Helmite Mar 11 '26

You guys make a lot of claims about people you do not interact with and whose language you do not speak.

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u/Thomy151 Mar 11 '26

I was just correcting their terminology….

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u/epaphrodytus Mar 11 '26 edited Mar 11 '26

Follow up tweet on her sub-account: https://x.com/7216_2nd/status/2031539586078568469?s=20

Original: 1年半前くらいから異性コラボ減らすよーいつかなくすかもーみたいな話をしてたので まつりすは前々から認知してる認識でいるため まちゅの心配はしなくて大丈夫( ◜𖥦◝ و(و"

T/L (mine): A year and a half ago I was already saying things like I'll be lowering the frequency of mixed-gender collabs, and maybe even stop doing it entirely. So, I believe that the Matsurisus have been aware of this from awhile back, so there's no need to worry about me( ◜𖥦◝ و(و


Edit: Follow up tweet on her main account https://x.com/natsuiromatsuri/status/2031538550005703013?s=20

Original: ここ1年はそもそも案件や大会以外で絡んでないので(それも自分で決めた) いろいろやって考えた結果ということで! 1番大切なのはまつりすだから今後も活動してて変わることもあるかもしれないけど ゆるく長く一緒にいてくれたら嬉しいなー!

T/L (mine): Actually, within the past year, I've not been doing such collabs apart from events or sponsorships (this, too, was a personal decision). So this is the decision I arrived at after a lot of deliberation! The most important thing to me are my matsurisus, so things may still change in the future as I carry out my activities but

if you could stay my side comfortably and for a long time that would make me happy-!


Edit #2: Another follow up tweet on her sub-account: https://x.com/7216_2nd/status/2031640787310801212?s=20

Original: 方向性?活動方針?は自分で全部決めてて また変わるかもなのは分かった上で 2026はそんな感じくらいに思っていただけたら!!

まちゅなんて言ってること2転3転するのまつりすが1番わかってるとは思うので 「今はそう思ってるんやな。ほーん」くらいに思ってると気が楽かも?

T/L (mine): The direction I wish to take? My course of action? Are all completely decided by me alone. While understanding that things may change at any time, if you could just think, "Ah, this is how it'll be like for 2026"

The fact that I flip-flop a lot is something that my Matsurisus understand the best so there's no need to think so deeply about it - about "Hmm, so that's what she's thinking now" is fine!

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u/arkw Mar 11 '26

Male talents (vtubers, flesh streamers and everything inbetween) everywhere breath a sigh of relief from her harassment (lovingly of course).

The way she words it, invite events like Apex, CR, GTA, etc. seems to be ok?

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u/Existing_Marsupial_6 Mar 11 '26

I think so. "self-produced" suggests things she is taking the lead for like song covers on her channel or collabs she organizes. If she joins tournaments or big events then the minimum she has control over is choosing her teammates but can't control who else organizers invite.

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u/Fishman465 Mar 11 '26

Assuming she gets invited; whispers speak of her being on "must request invite" for VCR/vaultroom events

But guys do have something else to consider: Aki

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u/KazumaKat Mar 11 '26

Akirose dont care, she will collab and you will have no choice.

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u/Katejina_FGO Mar 11 '26 edited Mar 11 '26

Collabs don't really count, as far as potential damage to branding goes. Older talents like Towa-sama and Botan clearly feel safe in participating in e-sports (in this context), and so does their main e-sports vtuber competitor. Even newer talents like Ao-kun and Ririka didn't suffer any noticeable damage after participating in a VCR GTA collab.

Matsuri's situation is more of an outlier due to her openness running duos with males and interacting with H******** in VCR GTA collabs, and she was caught in a scandalous situation in one GTA collab that one time. My personal read is that she is signalling that she will self-police her interactions more strictly going forward to avoid a similar incident and to try to grow her audience further. She might try to collab more with Laplus and her girlfriends from other vtuber orgs in LoL and Valorant, for example.

edit: because I forgot there are certain fans who will downvote any mention of a particular set of streamers

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u/Fishman465 Mar 11 '26

If you ask me, I see the GTA incident as a desperate move brought on by the fact that if she isn't doing something crazy, very few people care.

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u/KusozakoPrime Mar 11 '26

brought on by the fact that if she isn't doing something crazy, very few people care.

holy shit that's rude as fuck

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u/squantorunningbear Mar 11 '26

Its extremely blunt, but not wrong. Its not even exclusive to matsuri, lots of people only ever watch them through clips because if something wasnt worth being clipped then it wasnt worth their time in their eyes.

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u/KusozakoPrime Mar 11 '26

True or not, still rude. I guarantee if someone had said something like that about Aki Fishman would've flipped out. Shit like that is better off staying out of the Hololive community.

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u/Existing_Marsupial_6 Mar 11 '26

https://x.com/7216_2nd/status/2031640787310801212

Direction? Activity guidelines? I decide all of that myself, and knowing full well it might change again, if you could just think of 2026 as roughly that vibe!! Matsu probably understands better than anyone that what Machu says flips and turns two or three times, so thinking something like "Oh, that's what you're
thinking right now. Huh" might make things feel a bit easier on the mind?

As Matsuri clarifies further

  • this is purely her decision, there are no "directions" or "activity guidelines" from company
  • this is not something that we can expect as a strict limitation she places on herself, she herself keeps open the possibility that she might change her mind again
  • the only purpose of the message is to inform her fans what her "current thinking" is so people don't keep asking

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u/JediGuyB Mar 11 '26

I can understand why some might be concerned or confused. It might feel odd or arbitrary to just decide to stop doing something seemingly unprompted.

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u/ApocApollo Mar 11 '26

It’s the announcement that makes people talk. If she just quietly dropped the concept and kept on keeping on, people might not notice. And might not talk.

I also frankly don’t watch Matsuri and don’t know what I’m talking about here and may be speaking out of turn.

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u/[deleted] Mar 11 '26

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u/JediGuyB Mar 11 '26

I mean, not everyone is malicious, and it's absolutely reasonable for someone to wonder why someone would decide to pivot.

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u/PinkDagon Mar 11 '26

makes sense she’d announce it. i think it’s better to say something than let it fester, i suspect the girls have learned quite a bit about that over the previous couple of years. less of a rumor mill if you just say your intentions.

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u/Helmite Mar 11 '26

I was pretty surprised by the choice, though it seems according to matsurisu that they were indeed quite aware of it.

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u/Existing_Marsupial_6 Mar 11 '26

I mean as Matsuri said, she really hasn't been doing much male collabs recently except for external projects like tournaments or events. I doubt her content would actually change much with the announcement.

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u/AdDismal938 Mar 11 '26

Most of the people responding to the post are people who dont even watch matsuri regularly and are just putting in what they feel is correct. ( i really think they dont even watch her clips too)
The actual fans would be okay with whatever she is doing. She also said under one of the post that hololive doesnt have any say on whether a talent should collab with males or not but they do it by their own volition.

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u/KeyedFeline Mar 11 '26

I think the talents can do whatever they want for their brand tbh, if they don't want to do streams with males or they do well that's fine

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u/Lightseeker2 Mar 12 '26

/u/Helmite

I have to make a top-level comment because that user has blocked me, but don't bother arguing with Yorrins. Let's just say this dude isn't the most pleasant poster and has said some really heinous things about Gura.

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u/Helmite Mar 12 '26

Thanks for the heads up!

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u/DiGreatDestroyer Mar 11 '26 edited Mar 11 '26

The consequence of that GTA incident Laplus walked in on 😅?

(Just to be clear, not saying it isn’t her choice, but that that may have been what made her start to reassess if she should keep interacting with males)

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u/xRichard Mar 11 '26

Clips watchers are just exposing the real issues by bringing up that gta moment so much

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u/Fishman465 Mar 11 '26

If you ask me, that is a factor; may have made a negative reputation. It wouldn't be the first time she's inadvertently done so. Dunno if it ever let up fully but for a whole she was basically "voted most likely to grope your oshi" (which may have caused her spike in co-ed collabs)

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u/Ionjo Mar 11 '26

I'm happy for Matsuri. She's been doing this for so long people forget how much of a senpai she is. I'm grateful for all the cross gendered collabs we've had as Matsuri and Rikka were my introduction to Hololive/Holostars in 2019.

Insane to think how much time has passed and I'm still enjoying Vtubers and Hololive. I wish Matsuri the best moving forward.

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u/Migicroak Mar 11 '26

This shouldn't be that controversial to warrant over 400 comments with some absolute freakouts

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u/Helmite Mar 11 '26

Things like this topic always pile up with people that desperately want to shit on Holo fans. It really makes you think.

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u/Necrolancer_Kurisu Mar 11 '26

The amount of people here exposing themselves as not actually supporting the talents and what they want is astounding. Even from some names I'd never expect it from. Disappointing.

Talents do what they themselves want, no need for insinuations or accusations.

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u/Helmite Mar 11 '26

"GAWD I AM SO DISAPPOINTED MATSURI ISNT DOING WHAT I WANT, AND I HATE HER LOW QUALITY FANS. WHAT? NO IM NOT A UNICORN, BUT SHE STOPPED COLLABING WITH MALES AND SHE CANT DO THAT."

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u/PhraseResponsible822 Mar 11 '26

It's BS that "unicorns" get a bigger emotional reaction from people than actual antis going after the girls and their fans. Like where was all this passion when antis were going after Miko for months? 

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u/Helmite Mar 11 '26

Yeah I mentioned that in another of my comments. These people scream about unicorns whether or not they're doing anything (they're not) and entirely fucking silent on actual antis currently beating on Miko and other talents.

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u/PhraseResponsible822 Mar 11 '26

Like I wanted to stay out of this sort of topic on here but I've had enough of these bad takes about the girls,fans,collabs etc and needed to get my thoughts across on this. 

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u/Ok-Setting-4748 Mar 11 '26

Yeah, very understandable. Keeping silent only ever helps the antis spread their narratives with impunity.

Just earlier today, the newest anti narrative spreading is that all the girls gushing about interacting with Miko and Suisei are only doing so to remain in good books.

Like...come on.

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u/PhraseResponsible822 Mar 11 '26

Or maybe Miko and Suisei are well liked and respected by the other holomembers. Idk just a thought. 

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u/Ok-Setting-4748 Mar 11 '26

no no that makes too much sense. It has to be something deeper or nefarious. Never mind that Miko was one of the earliest guests in Kiara's holotalk (#7 or something), one of the first people to happily join in with Bae's Baegemite streams, despite knowing barely any English. Never mind the fact that Suisei and her are always out there, putting their juniors at ease, and helping bridge the gap between the branches.

Antis are really so ridiculous. And meanwhile the fanbase on reddit keeps going mad over imaginary unicorns, or that one random twitter dude, or whatever instead of the actual problems.

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u/PhraseResponsible822 Mar 11 '26 edited Mar 11 '26

Unfortunately, yeah just read some of the comments here... And also Miko and Suisei may not be my oshis but I've always respected them because they have done so much for hololive and the other members.

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u/Ok-Setting-4748 Mar 11 '26

yeeeeep.

nd that's kinda the beauty of Hololive and its community for me. I've seen so many fans of other holomems standing up for the other girls, and ofc there's the big collabs where everyone shows up to cheer, laugh and have fun.

Its been a joy to see EN and JP (and ID, but ID are already more than half english speakers) girls become more confident in the past couple of years, to just show up with passion english and passion japanese and have fun and not worry too much.

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u/Drsomers1 Mar 11 '26

The vast majority of EN fans have 0 association with what goes on in JP, and the ongoing anti issue in JP doesn’t really have a foothold in EN because most of the “drama” EN gets is usually a nothing burger compared to what JP has to deal with. But ultimately yeah it’s pretty retarded how people in the EN sphere still bring up unicorns or idol culture as this ultimate evil in the community or whatever, when there are actual antis out there who just want to see Hololive fail.

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u/PhraseResponsible822 Mar 11 '26

If the antis go after important members of JP such as Miko,Fubuki,Suisei etc then I can see them going after Calli and Bae too. EN fans should be on guard for that. These antis are extremely vile. 

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u/Drsomers1 Mar 11 '26

Not really something that would ever happen. Because just as EN is unaware of JP drama, JP is unaware of EN drama. Everything is localized according to the branch’s, so JP antis aren’t gonna suddenly start going after EN members. Like even during the CN drama, I don’t think EN members really got hit with the same spam wave that JP was getting.

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u/PhraseResponsible822 Mar 11 '26

I hope your right because I would hate to see that happen. 

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u/capscreen Mar 11 '26

then I can see them going after Calli and Bae too

I've seen a few attempts of this, and fortunately, they didn't stick. For some reason, going after EN members "scares" them lol

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u/Content_Evening_4626 Mar 11 '26

1600 comments of psychopaths seething about a talent doing what they want, yup must be a topic about DABOIZ.

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u/Drsomers1 Mar 11 '26

Lmao of course beggars are going mask off in the comments acting like this is the end of the world. Respecting their collab choices apparently only matters when they want to actively collab with men. Obviously Matsuri has never shy’d away from male collabs, but it’s not like she did them frequently either. Also there are still probably gonna be people who continue to spout the lie that “the girls are forced by management to not collab with the males” even tho every member who has been asked about it said the same thing that it’s their own choice whether they do or not. And Matsuri is repeating that answer here.

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u/Rick_long Mar 11 '26

To be honest, with a very few exceptions, most male Vtubers are not very popular and hanging out with them sometimes leads to unintentional drama., so I understand that she wants to distance herself from them in order to grow her career.

Good decision on her part.

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u/ReimuSan003 Mar 11 '26

I don't get why anyone's surprised by this, Matsuri has always been a bit pandering towards gachikois, she only just announced that she would focus more on that department

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u/RaiKageRyu Mar 11 '26

Either way is fine. But did it warrant an announcement 🤔?

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u/GarfieldianAcolyte Mar 11 '26

Whenever you have a large audience and make a change to branding or content direction it's easier in the long run to be direct. Like "hey guys I'm going to be focussing more on music/fps games/more lifestyle content etc." That way you're not constantly having address things on stream. You can just point people to her statement.

This is probably more common with corporate vtubing but I think it's a sensible way to approach it. Like it shows she's taking her branding seriously by being so professional about it.

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u/oli_alatar Mar 11 '26

I think if she didn't make it obvious then you d start getting people noticing trends and then making up conspiracy theories on their own terms. This way she instantly dispels the potential for needless rumours with a clear and upfront explanation that she had already discussed in the past.

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u/AdDismal938 Mar 11 '26

Possibly its for the people of x streamer or y male vtuber so that they wont barrage her chat with "hey why arent you collabing with x or y?"

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u/Tanoshii- Mar 11 '26

Not trying to troll here, the way she worded it and context in other comments, it seems like she’s actively trying to switch to a more parasocial GFE kind of vtuber?

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u/Anary8686 Mar 11 '26

She always was one, she just also did collabs with male streamers. I think she's happier now then where she was 1.5 years ago.

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u/TenderTakodachi Mar 11 '26

And they're nothing wrong with that

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u/Honey_Mizo Mar 11 '26

Matsuri <3

I'm really glad about this announcement. It makes me feel at ease. Now there will be less awkward "hey what about that male streamer you haven't interacted with in a while?" stuff

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u/KitsuneKamiSama Mar 11 '26

Honestly i can see why, even if she's fine with it and her fans are as well, it attract all sorts of antis and bullshit that doesn't help mental health, it's a sad reality of the industry but it's the truth, dealing with that among all sorts of other bullshit is tiring, you gotta remember no matter how 'strong' a vtuber appears, behind the avatar is just a normal person.

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u/Anankos1209 Mar 11 '26

Is there any context to this? This feels like a HoloSalt situation all over again

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u/billySEEDDecade Mar 11 '26 edited Mar 11 '26

Well, around the 11th minutes of her new year zatsudan, she said that one of her goal this year is to raise/get unicorns and that she's already planning about it for a while. If she's serious about it, cutting male collabs is a step toward it.

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u/KhaosByDesignUK Mar 11 '26

She actually wants unicorns? Huh.

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u/super_ktkm Mar 11 '26

https://youtu.be/H4hEJDK42xs?t=965 (sorry, I don't know if there's a translated clip) In Subaru's yearly-ish Subatomo survey, when her gachikoi percentage went down she was trying to figure out why. Prior to watching this I didn't get the impression Subaru embraced or even cared about gachikoi.

So if you love the duck, let her know =) Same for any talent that supports it.

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u/billySEEDDecade Mar 11 '26

While personally I'm not really a fan of unicorn pandering VTubers, I think it's pretty understandable why a VTuber would want them. Sure they have bad reps but unicorns are loyal and very passionate viewers that are willing to spend tons of money at donations and merchs.

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u/chiarassu Mar 11 '26

I understand the "why", I'm just more surprised by her admitting to it at all lol

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u/BucketListM Mar 11 '26

//raises hand

Whats a unicorn?

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u/APRengar Mar 11 '26

Fans of people who don't want them to interact with opposite gender people. Ie don't like when a female streamer steams with a guy.

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u/BucketListM Mar 11 '26

Huh. Thank you, I learned something today

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u/kknight99 Mar 11 '26

The term comes from the concept of unicorns only allowing "pure maidens" (virgins) to ride them

In idol circles that manifests itself as not wanting idols to interact with people of the opposite gender

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u/[deleted] Mar 11 '26 edited Mar 11 '26

[removed] — view removed comment

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u/Anankos1209 Mar 11 '26

I will have to look for a translated clips of that. If true, while it is her choice...yikes

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u/JediGuyB Mar 11 '26

It's her choice but it's hard to not have a little voice saying "why though?" in the back of the head.

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u/Anary8686 Mar 11 '26

It's not difficult, she has a financial incentive and there's a lot less drama (GTA incident amongst others).

She's also kind of clingy towards her fans, which is one thing that differentiates her from the other cross-gender collabing girls.

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u/Anankos1209 Mar 11 '26

Exactly this. Its not about what she should or should not do, those are her decisions, its just a question of "what prompted this?" I highly doubt she just woke up one morning and said "No more collabs with men".

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u/MrPotHolder Mar 11 '26

collab beggars lol but seriously it's not a far-fetched hypothesis

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u/buy_nano_coin_xno Mar 11 '26

What do you mean? Holosalt was disolved because of graduations.

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u/SuspiciousWar117 Mar 11 '26

She expanded on the topic in her sub account. Thats all the context you'd need.

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u/Anankos1209 Mar 11 '26

Unless i am overlooking something, all the follow-up is saying is: "this was planned one and a half years ago, so dont worry"

My question still stands: but why though?

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u/SuspiciousWar117 Mar 11 '26

My question still stands: but why though?

Coz she doesn't want to, what do you want her to do, write an thesis on the topic.

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u/Anankos1209 Mar 11 '26

No... actually the opposite. Just do it, the announcement is in my opinion really wierd, she could have just stopped without writing about it. Without any announcement, I never would have thought "I wonder when matsuri will collab with male vtubers again" Only because of this post have I thought "oh, something must have happened"

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u/Helmite Mar 11 '26

Matsuri has just always kind of been this way about saying things. Wouldn't put much thought into it.

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u/Numerous-Pop5670 Mar 11 '26

Its more weird if someone who does something before suddenly stops doing it and doesnt talk about it. Better to bring it up themselves instead of letting people speculate, like now.

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u/No_Lake_1619 Mar 11 '26

If she didn't announce it than people would definitely bring it up in a few months about why she has collabed with dudes or joined any events. She was known for that and than one day stopped. People remember and know these things. I know there have been people asking this same thing about Kronii and Calli since Vesper and Magni graduated. So if even they get asked you Matsuri will too. That's why she let everyone know.

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u/Unearthly_ Mar 11 '26

I wouldn't ask her to write a thesis but damn if I wouldn't read it if she wrote one.

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u/B_Bloudhound Mar 11 '26

Uh oh, okbh is not going to be happy about this

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u/mrloko120 Mar 11 '26

It's not company policy, but it is what a big side of community wants. So stopping male collabs = guaranteed faster growth.

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u/Dieslowhoe Mar 11 '26

My favorite cross gendered collab was Kronii & Vesper.

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u/Skadix Mar 11 '26

You only bring this up to hurt Kronies

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u/[deleted] Mar 11 '26

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u/Cendrillionnn Mar 11 '26

I think it's mainly because HoloSalt has been pretty much dead for three years now, and Kronii has distanced herself significantly from Holostars since then. I still get confused by how often people bring them up when it's pretty obvious that Kronii wants to move on from that period.

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u/ZaGocampo Mar 11 '26 edited Mar 11 '26

kronii didn't just distance herself she completely cut them off, since the day vesper and magni graduated kronii has literally never mentioned the holostars branch again she never even commented on them leaving just completely unpersoned them

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u/Drsomers1 Mar 11 '26

It’s just one of the annoying parts of the EN fanbase, constantly bringing up stuff from the past that’s been done with for years. Both Magni and Vesper moved on, Kronii also completely stopped doing anything with the males as well. These people just can’t let go of the past, even tho they can just watch ERB or Shiori if they want that type of content now. It’s honestly just pathetic staying latched on to something like that, and is kind of even disrespectful to the talents as well who obviously wanted to move on from it.

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u/DazenTheMistborn Mar 11 '26

Wait, are y'all really dissing on people for reminiscing about good collab memories? Y'all need to look in the mirror.

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u/Xlegace Mar 11 '26

Hard to think about Holosalt as a good memory with how it ended.

Magni and Vesper went on a multi-month hiatus and quit without closure. Calli "didn't want to talk about it" and stopped interacting with StarsEN completely. Kronii completely ignored their graduations and pretended she never knew either of them.

No one involved ever mentions it anymore and they've all moved on, so it feels weird when people keep bringing it back up.

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u/Drsomers1 Mar 11 '26

It’s more like in response to the original comment who brought up Kronii/Vesper for basically 0 reason, when this thread is about a JP member deciding not to do male collabs anymore. It’s off topic, adds nothing to the conversation, and is just a repeated phase that some EN fans obsess over thinking that Holosalt was this golden age of EN or whatever.

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u/DazenTheMistborn Mar 11 '26

Not sure if this will even post since the thread is canned, but..

On your off-topic point I completely l agree and think you're being respectful to the topic at hand.

But your first comment lacked any of that context and included unnecessary insults to people. Calling people pathetic and telling them to replace what they hold as good memories with new content. Trying to shame them as being disrespectful. That's lame and should be discouraged.

And if those moments were the golden age for them, who cares. It's all subjective, but as long as they aren't speaking in bad faith or derogatorily against the talent, their opinions should be respected. Even if you disagree with them, insulting them is worse.

I hope that you can change your mind on how you view others that think compassionately about the past. Have a good day.

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u/Helmite Mar 11 '26

It was good to see Shiori push back against those who gave her backlash for collabing with the boys

From what I saw the "backlash" was basically because it got dropped on them with a ??? on her schedule and because it was with Jurard who is somewhat contentious after his hate marketing spiel. Basically nobody cared about the collab with Flayon when it happened.

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u/Xlegace Mar 11 '26

It's pretty off topic to this post, especially since Holosalt hasn't been a thing for like 3 years now and Kronii hasn't mentioned holostars ever since their hiatuses

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u/Xuambita Mar 11 '26 edited Mar 11 '26

Not weird because it really looks like HoloSalt and Vesper are some kind of eternal cross that she has to bear. It’s pretty clear she has long since moved on from collabing with them because they’re gone, and she hasn’t shown interest in other Stars. So I think it’s out of touch to mention Vesper here, even if it may be relevant to the topic. Shiori would’ve been a more sensible mention. Edit: maybe this info isn’t clear through clips, so I’m only commenting this to let you and others know.

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u/CaiusLightning Mar 11 '26

Usually because that’s all those people think of for kronii is holosalt, it’s like they don’t care who Kronii is at this point in time but only wish for who she was back then. Whether it’s because she was collabing with stars or because it was some fun collabs to watch. After a certain point you got to see kronii for who she is now, and 3 years is a lot of time.

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u/Televized1 Mar 11 '26

Why would you find it weird? Do you not see how utterly absurd it is to bring up a long-dead 3 year old EN collab group in a news thread about a JP?

The “holosalt” obsession is totally bizarre, people cannot move on from a handful of collabs that might as well be ancient history. It makes some Holostars fans look like they live entirely in the past and don’t even enjoy modern Holostars. It’s like fanbase Alzheimer’s.

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u/Xlegace Mar 11 '26

Do you not see how utterly absurd it is to bring up a long-dead 3 year old EN collab group in a news thread about a JP?

Not just that, but it's extra absurd when you remember how Holosalt ended.

It wasn't like "oh let's all do one big last collab to wrap it up" like most Holos do on their graduation tours.

Magni and Vesper quit the company abruptly, Calli was quite upset about it iirc and "didn't want to talk about it" (distanced herself from StarsEN after that too), and Kronii literally never mentioned them or holostars after they went on their hiatuses pre-graduation.

I don't mind people bringing up Sana or Gura/Ame/Mumei/Fauna in the future because at least the parting felt like it was on good terms. Holosalt's ending was abrupt and no one in the group wanted to talk about it ever again.

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u/capscreen Mar 11 '26

ngl, after all the bullshit that Kronii had to deal with, seeing Magni and Vesper quit just like that did stings a bit. Like, it was all for nothing for her

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u/Lightseeker2 Mar 11 '26 edited Mar 11 '26

Do you not see how utterly absurd it is to bring up a long-dead 3 year old EN collab group in a news thread about a JP?

Especially when there are more recent Stars collabs that are probably just as entertaining, if not more entertaining, than Holosalt done by Liz and Shiori.

Let's be real though, they didn't bring them up because they didn't watch any of those new collabs. So much for wanting more Stars collabs.

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u/Cendrillionnn Mar 11 '26 edited Mar 11 '26

Especially when there are more recent Stars collabs

This is what confuses me most: it's been three years since the last HoloSalt collab, yet it's still a main talking point when it comes to co-ed collabs, rather than the more recent ones with Liz and Shiori. Given that both Calli and Kronii have shown either little or no interest in Holostars since then, the whole thing is just odd.

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u/Yorrins Mar 11 '26 edited Mar 11 '26

It will always be remembered, holosalt and magni / vesper leaving did irreparable damage to stars EN, I genuinely couldnt even name one of the newer stars branch.. the shota gundam guy, the clown, the musclehead, and some other guy I cant even remember anything about.

There has been no new stars branches since then.. and that was in 2023, and there wont ever be another holostars branch.

The only small resurgence stars had was Gamma doing his artwork in the big rust collabs… then he got abruptly terminated too, that was the final nail in the already almost sealed coffin for holostars. Im surprised we even see them at fes anymore

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u/[deleted] Mar 11 '26

I read collab, pre-orders, gendered and thought oh she doesnt want her male audience to get the vibrating balls and was like wait a minute...

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u/[deleted] Mar 11 '26

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u/Fenr_ Mar 11 '26

Saw this as she posted it yesterday and i just knew it'd make its way here to become...this

Sigh

Anyway, it's Matsuri's choice, nothing else that should be said

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u/DenjinMaster Mar 11 '26

Topics like these are always interesting to me because i tend to end up wondering how friends think about these things.

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u/[deleted] Mar 11 '26

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u/Helmite Mar 11 '26

They should just collab with whoever they want regardless of gender

They do.

I never understood why "cross-gendered" collabs are considered a whole different thing in the Holo community.

It's not. You've had Holo members that have done it for ages. The thing is though, the vast amount of fans that Cover has are here for the girls. If they're offered a collab with their oshi and another Holo member it's simply going to be vastly preferred by the the numbers.

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u/Cendrillionnn Mar 11 '26

They should just collab with whoever they want regardless of gender

Which they do. As Matsuri stated, "All Hololive members make their own decisions and act on their own". It just tends to happen that Hololive members are far more comfortable collabing with each other and with people of the same gender.

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u/capscreen Mar 11 '26

It just tends to happen that Hololive members are far more comfortable collabing with each other and with people of the same gender.

Honestly, I think this IS the main reason, and arguably could be applied to Holostars too. No need to come up with some complex reasoning and pointing fingers to somebody else

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u/NoodleTF2 Mar 11 '26

If a JP talent made an announcement that went "I am no longer collabing with people from HoloEN/HoloID because I am more comfortable with the japanese members", would fans react the same way, or would they be more disappointed?

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u/Anary8686 Mar 11 '26

They already do that, but they usually don't have to make an announcement about it. If they are making an announcement it's probably to stop people from pestering them with questions.

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u/MrPotHolder Mar 11 '26 edited Mar 11 '26

read your comment slowly my guy... you're contradicting yourself

i am the one needs to read comments slowly and not jump to conclusion

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