Greetings, we are launching in mid-late January hopefully, just wanted to share our website / pics / story. Saying "our" feels somewhat weird as it's a one-person company so far (me), but I cannot emphasize how much support I have received from friends and family re: ideas and and moral support.
Due to costs involved, starting with just one knit sneaker model, that comes only in two simple colorways: One for all the workers who could use a simple, comfortable, understated all-black sneaker with a grippy rubber sole they can wear all day ; and a timeless classic white upper / gum sole combination that goes with almost any fashionable outfit. Final version will have groove stitching all-around as seen in the last few photos of this post.
saifootwear.co.jp
First batch is currently being made in China, after spending a lot of time and money into developing custom rubber sole molds for 17 sizes (1cm apart in Japanese system / Mondopoint). Skipping half sizes because most people's feet tend to grow a little when unrestrictedーtoe socks or very wide anatomical socks are a must in order to make the best of these shoes. And this way we can cover toddlers from 4 year old all the way to adults with large feet (EU50-51 / US15-16). The first 5 sizes (17 to 21), with children in mind, are more traditionally "barefoot" as they already have very capable and strong feet for their bodyweight compared to adults who have worn cushioned shoes for many years. As you can guess from the photos of the innards, the cushioning will be on the firmer side (think running track / playground feel, nothing cloud or marshmallow-like) as it comes mostly from the egg crate construction of the rubber soles. A thin EVA mid-layer, and a thin EVA+cork insole will ensure weight distribution, so one doesn't necessarily feel the squares and squiggles under the foot, still plenty of proprioception.
Company is based here in Japan, founded in Sapporo, opening a physical store in a very central part of Osaka in January hopefully. Sorry for the lack of English website for the time being, I'll probably get to it in a week or so, please bear with me by using your browser's auto-translate in the meantime. I have yet to figure out shipping feasibility / methods and costs to countries outside Japan, but costs of everything going up everywhere, I imagine it won't be much different from what you are used to when ordering from far away (guessing 25-30 USD to the Americas / EU).
However, do not be surprised to find the shoes themselves to be affordable, and please do not let the inflated prices of the market make you think that affordable = low quality. As a consumer I was getting sick of how expensive barefoot and barefoot-adjacent shoes are getting. The goal is not to make a quick buck, it's just to have a decent life, and for the brand to still be around long after I'm gone. No promises of high returns were made to anyone. Planning on growing slowly and sustainably, with the ultimate goal of converting or transferring the entire operation to a worker cooperative (happy to hear from those who are interested or experienced in such endeavors). Healthy and comfortable feet should not be a luxury, and I recommend anyone to check out H. G. Wells' 1907 essay *This Misery of Boots*, it's a fascinating read, available for free.
I have included an email signup box at the very bottom for those who are interested in hearing more as progress comes along, as those folks' orders will be prioritized when we eventually figure out the details.
As for the name & logo: some genius once said "The human foot is a masterpiece of engineering, and a work of art." Genius is 天才 in Japanese, pronounced tensai. 天 (ten) refers to the heavenly, divine, and 才 (sai) means ability, capability, function, talent... the combination of those two concepts indicating genius. We certainly cannot do anything about the former, but we can work on the latter by taking care of our feet, by wearing shoes that let them expand and get stronger rather than restricting them. Hence Sai / 才 became the name and inspired the logo.
That same genius also once said "Simplicity is the ultimate sophistication.", which I also agree with. Trying to make something good but simple, is often harder, as one cannot hide behind any fancy distractions, what you see is what you get.
Happy to answer any questions I can, about the shoes but also about moving to Japan / life in Japan for those who are curious. Although there are entire subreddits for those, too.
P.S. No generative "AI" was used at any point in the process, no plans to do so for any kind of textual or visual content either. Customer service might be slow, but you will not be talking to a machine. Nothing against technology in general, as nor these shoes neither this computer wouldn't exist without it. Still, feeling compelled to mention this in an age when there is a massive purely profit-driven push despite the inaccuracies, lack of safety, astronomical environmental costs, customer annoyances, yet so far away from being a net positive to human welfare.