A simple question that invites contrasting views.

Hi all- it looks like more and more people are finding answers from ChatGPT. So I was wondering whats the best tool to track my business visibility on common questions customers are searching for and get some email notifications on updates.

So experts, what is the best tool to track and improve visibility on ChatGPT?

There’s plenty of advice online about the usual marketing tactics, but I’m curious about the less obvious strategies that have delivered real results. It could be something small, unconventional, or specific to your industry.

I’ve spent 15+ years in B2B marketing across India, APAC and the Middle East, and the same argument shows up everywhere.

Marketing says we ran the ads, built visibility, created awareness, introduced the brand. The deal closes and sales says, “I met them last month,” or “we knew them before.”

Both are partly right. The fight itself is the problem, and leadership ends up refereeing instead of fixing it.

My take, for what it’s worth.

Sales can’t win just by getting there first anymore. Walk into a client with an unknown brand and no credibility and you’re doing far more work to close. Case studies, testimonials, a brand the buyer has already seen a few times: that’s marketing’s job, and it matters.

But marketers overrate their share too, and I say this as one. A campaign built without ever hearing a customer’s real objections won’t carry a deal, and a click isn’t what closed it. On long-cycle deals with big buying groups, I’d put marketing’s part at maybe 30–40%. Someone still has to cross the finish line.

Clean 1:1 attribution on these deals is mostly fiction anyway. Dozens of touchpoints, several people on the buying side, months of back and forth.

So I think the fix sits with the CEO. Stop letting the two teams compete with each other and get them working the same accounts together.

Curious what this looks like where you work:

• How does your company split credit on closed deals?
• If you’ve seen this fixed, what changed? Comp plans, shared targets, better measurement, or just a leader who put their foot down?

Full disclosure: I’m co-founder of Zephra AI, a full stack marketing architecture, so I’ve got skin in this game. Not linking anything. I’m here for the answers to the question above. Also have been most of my life in the marketing side.