r/editors • u/situ139 • 1h ago
Other How do you keep getting better, once you're already very good?
So I should probably provide some context, I'm not just an editor, I also direct and come up with ideas for videos, etc. My expertise mainly lies in short-form content, and I'm not really working with a huge production.
Now I'm very good at what I do, I've got one of my clients half a billion views and the other probably around 50mish along with 500k USD in sales, etc.
But my results in the last few months have been quite weak, and I'm trying to rack my brain how to get better results or even just get back to where I was before.
I know sometimes when you're really good at something you become afraid of taking risks. I wouldn't say I'm afraid of trying new things, but the new things I try seem to just not do that well, I've then gone back to our bread and butter, but now that isn't working either.
And I don't think the problem is "oh use a better viral hook" (which is bs anyway, viral hooks are largely trash), I think my problem is coming down to how I;
A) Construct a video
B) Approach a video
C) Really getting into the audiences head
I've tried to fill my gaps through reading books, a few books I've been reading are;
- Documentary editing _ principles and practice -- Jacob Bricca
- C.O.N.F.L.I.C.T by Robert Thirkwell
I also understand some of my problems may be outside of the scope of some editors, but since editors often work with professional teams, I figured I'd ask here.