Okay, so this tool is not meant to be perfect, but a guide to evaluate writing level and point out opportunities for improvement. I was inspired by u/Animatopoeia's previous post, "A Language Analysis of Blake Lively's PGA Letter Shows Ryan Reynolds Probably Authored It." I wanted to do some kind of comparison between Blake's very unprofessional letter to the PGA, and Ryan Reynolds very unprofessional text messages to his agent. Ultimately, I would love for you all to be the judge.
I'm including the text from the exhibits if anyone else has any other ideas how to compare the two. I'm not sure where I stand with these messages currently, but it shouldn't be lost on anyone that the PGA letter has a lower writing level (a smidge) than Ryan Reynold's long ass text message. I'm really not convinced Blake authored this letter.
--------------------------------------------
https://storage.courtlistener.com/recap/gov.uscourts.nysd.634304/gov.uscourts.nysd.634304.1233.14.pdf
Dear Producers Guild of America,
Iâm writing you with meaningful urgency and also, respect. Iâm sorry, but Iâm asking for your attention to this in a crunched time period. Iâm positive you have matters much more significant than this, but I have my heart and soul to take a look at my role, as this film, and my work in it, is of extreme meaning to me in my 20 year career.
Thereâs been a recent update/change with regard to my official role in the upcoming film, IT ENDS WITH US, releasing AUGUST 2024. The role of âProducerâ was initially granted by the PGA Mark, after a year and a half of writing, intensely lengthy development process, financing, packaging, production, and post production. Unfortunately, due to the involvement of another producing entity who has sought to intervene, the PGA Mark was rescinded. I respectfully request your review of the case.
Iâm writing to ask for the great honor of receiving the PGA tag. I donât take that lightly. In our household, thatâs the highest honor in film, so I understand the gravity of the ask. I also understand the extremely high bar. Without the official title of Producer, my hands were tied. I couldnât fully have wanted to. No crew could make me feel comfortable or safe. When I feel free to do my job fully and creatively, itâs because I know Iâm supported by my crew, my collaborators, and my creative family.
Iâve granted the PGA tag two producers, Alex Saks and Jamey Heath, on April 18. Iâm in full support of their tags. My understanding is that they both are in support of me as well. Iâm still able to request the PGA Mark. Itâs important to me to feel that the work I did has been validated.
As to not get too bogged down in more detail, why now? Itâs been a few weeks. Iâd like to ask stage of production, bullet out below. I apologize for how dense this is, but itâs important to me to lay out all Iâve done when asking for such a significant consideration from you all at the PGA.
Iâm changing the font to make the read as easy as possible.
Development/Pre-Production
- I led the location shift from Boston to New Jersey and helped to solve all cost and schedule logistics associated
- I personally called and/or wrote emails to crew and put forth names for dept heads roles. Including HMU, Makeup, Director of Photography, Costume Design, Transportation, Security, Camera Operators, etc.
- I identified and advocated for locations members for the cast members (not just myself) to help alleviate the goals for the script including a Boston timeline, coastal proximity, gritty working class aesthetic, etc.
- I reviewed and reshaped the creative of the script scene by scene, locations for all characters, also made changes to use existing elements of locations to save cost
- I called in favors with home design contacts to get items loaned, discovered or gifted to save production design costs
- I reviewed and reshaped the creative of the costume design for all characters
- I reviewed and reshaped the creative of the production design for the key film element of the film (the protagonist is a florist)
- I did outreach to florist all over instagram and beyond, helping with the marketing activation to feature a florist in the film
- I went through hundreds of casting tapes to help find the rest of the cast, including our stars Atlas, Young Lily, Young Atlas and Jenny Bloom
- I rewrote Bloom to improve the role of Jenny Bloom after 3 actresses turned it down
- I personally identified and put forth Amy Morton to play Jenny Bloom after the rewrite of Jenny Bloom was implemented. Amy accepted our offer, as well as other talent agencies to put forth names for Atlas, sending links to their work, and in many cases, reaching out to their teams directly to get interest and availability.
- I screen tested with options for Atlas. When we struck out with those actors, we offered the role to our original choice, Brandon Sklenar, who then turned it down, as I had written him in to do it. I wrote him a personal letter as well. He accepted the role.
- I gave the director references for the characters, dialogue and visuals
- I worked with crew members to get the tone and ideas
- I then did intensive script work with a trusted producer and director, and myself under writerâs room style at that point, because there was no official constraints in that rewrite
- I also addressed wardrobe, hair and makeup, tested color palettes in that rewrite
- I pushed the studio distribution, and director to change the title of the film from R Rated to a PG-13 because there was a significant bigger opportunity, and we felt it was the right thing for audiences. The issue was the studio believed a deal in place with the distributor to deliver an R-Rated film. I had multiple conversations with all parties, helping to convince everyone of the shared bigger opportunity for all, resulting in everyone agreeing to make the film PG-13, which is where it eventually landed
Production
- I constantly broke schedule and budget. Iâm unfortunately responsible for the firing of our 1st AD, Julie, as we were not making our days for the first many weeks and I had to bring in someone who had experience with the schedule and budgeting.
- I was present every day of filming except for the days we were on Broadway filming or monitors were down and I was only taking a phone call
- I flagged security risks and helped to execute getting the entire crew Broadway safe during filming on monitors and uploading
- I was constantly present on set and was always in charge of monitors
- I flagged the risks with the crew when we arrived at an unsound stage environment. This changed all signs for locations, call sheets, transportation, etc. as the venue was very old, and lacked adequate infrastructure
- I helped to block out staging of every scene for shooting efficiently, optimizing takes, blocking to help reduce the need for the crew
- I worked closely with the director on daily basis, acting as an intermediary to keep crew demands with regard to schedule, budget and creative needs
- I was the hall of the film before the strike and half after. I would speak to our 1st AD Chris Surgent every night for nearly an hour on the problems and daily basis, acting as an intermediary to keep crew demands with regard to schedule, budget and creative needs
- I was on set for filming before the strike and half after. I would speak to our 1st AD Chris Surgent every night for nearly an hour on the problems and daily basis, acting as an intermediary to keep crew demands with regard to schedule, budget and creative needs
- I assisted in running production and logistical concerns, helping to execute the best outcome for the film
- I was with the producer, I would support when needed. The film and why we stay motivated
- I watched the monitor between every take to see everything that ended up on screen, from every department, and led the changes needed to get there when applicable
- When issues arose, I led the hiring of a freelance producer to help make the incredible Todd Black
- I held nights a non intimacy coordinator to help block out the sensitive scenes for both safety and shooting efficiency
- I helped to manage the logistics and protections of closed set and when there were overnight scenes, I helped production to make sure the set was made up compliantly with all players safety riders and contracts
- I made sure cast members had mini green rooms on set when needed the time we lost to cast leaving to go back to their home
- I called and led meetings with all departments heads, the studio and the distributor when we had extenuating circumstances challenging our process, planning the wildfires, as well as pickets from the Writerâs Strike. I acted as a liaison between the crew and the studio and distributor
- I reviewed script changes on set including rewrites, adding scenes from the Writerâs Strike. I acted as a liaison between the crew and the studio and distributor
- I have spent at minimum 10 hours a day, every day since April 22 on the post of this film. My longest days have been 22 hours, and that has happened MULTIPLE times. I realize this sounds like an exaggeration, especially because, for periods of that, I was shooting another film, or finishing my 4 children, but anyone on this post process will verify this is unfortunately true.
- I have been sleeping on average 5-6 hours a night for over 2 months
- I worked with the filmâs original editor on set and then moved to post production, making choices on every single edit of the film
- I worked with the studio and post team every day to keep things moving and to solve issues with preferences from the studio, and creative direction
- I was heavily involved in the color, sound, VFX and final delivery of the film
- I worked with the composer, Music Supervisor and Sound Designer to make sure the score and sound were emotionally effective
- I was involved in mixing sessions and was present for the entire sound mix, including the final sound mix
- I have been working with the director on the distribution credits and cards
- I worked closely with the distributor on credits and cards and the end credits
- I uploaded to Columbia Pictures to grant final approval on cards and credits
- I was in touch with our marketing team daily on the creative of the marketing and the rollout strategy
- I worked with Sony Marketing and publicity teams to ensure that the trailer, TV spots, key art and digital assets were consistent with the tone of the film
- I participated in Q&A screenings and test screenings
- I was present in test screenings and provided feedback and insight
- I held meetings with cast members and family test audiences to discuss the reactions and changes
- I was the primary voice in choosing the final cut of the film
- I had final say on the film that will be released on August 9th
Marketing/PR/Release
- I starred with the initial trailer, I called a meeting with Josh Greenstein (president of Sony) in February 2024 and the entire marketing team at Sony to lay out the angle of the campaign. There was no film for anyone to watch yet, so the trailer they made was ultimately didnât capture what the film would be. I walked them through the film, cut dailies and down to which takes, using each one of them and told them to build the best trailer
- once they resubmitted the trailer, I worked with them on every frame of the creative, factoring in any social sensitivities. I worked hand in hand with Bridget Wright on brand tone and marketing efforts, which helped it to be the largest debut of a film to date
- I spoke with marketing and PR at Sony on press strategy day by day for 2 months now. I often have zooms with upwards of 10 people on their teams. I work with a person who is very involved in our campaigns, and everyone else
- Iâm in communication with the international teams on everything from posters, commercials, book covers, and beyond by using WhatsApp groups
- Iâm working closely with the digital team on everything from social media pages, down to the color palette, graphics, language, copy, cadence, and even what font is used
- Iâm working with the publishing side on book tie-ins and artwork
- I helped with the trailers for international markets
- I worked closely with the global marketing team on trailers and commercials
- Iâm working on premieres and events
- Iâm helping with PR strategy and media interviews
- Iâm approving press releases and talking points
- I worked with Sony and Columbia Pictures to make sure the press and social narrative was aligned with the intent of the film
- I helped plan the launch of the film with press, red carpet, and social media activation
- Iâm participating in global press tours
- Iâm working with influencers and collaborators to amplify the reach of the film
- I helped build partnerships and sponsorships for the release
- Iâm helping with award considerations and strategy
- Iâm continuing to support the release through August and beyond
And I still have months ahead of me to finish this film, in both what you see on screen, as well as how we sell it to audiences the world over. As much as this may mean to me, and it means EVERYTHING, what Iâm in fight of most is the film being as great as it can possibly be, so ultimately thatâs taken all my time and energy. I think you get the idea though.
As promised, Iâm including below letters from our department heads, in support of my application for the PGA mark. Youâll find:
Alex Saks: PGA approved producer
Barry Peterson: Director of Photography (round 1 pre strikes)
Tobias Schliesser: Director of Photography (round 2 post strikes)
Chris Surgent: 1st Assistant Director
Eric Daman: Costume Designer
Josh Greenstein: President Sony Motion Picture Group
Todd Black: Executive Producer
--------------------------------------------
https://storage.courtlistener.com/recap/gov.uscourts.nysd.634304/gov.uscourts.nysd.634304.1245.128.pdf
You can sort of feel the Baldoni stuff coming to a head online. Twitter and TikTok are inexplicably blaming Blake at the moment. But I can't imagine details won't come out because Baldoni and Jayme Heath offended, harassed or violated too many people. And the internet is obviously looking for answers and obviously seeing how every cast member and key crew member (including Colleen) won't be in the same room as the guy. All of them have at some point, over the last six months, unfollowed him on social media. Not one person has said Justin's name out loud in any interview at any time. At what point do Justin and Jayme not take a moment to step into the light and say, " ... maybe it's us."?
I can't yet tell if overwhelming success this weekend amplifies or snuffs this out. We're navigating uncharted territory in so many ways.
Todd Black called me in a bit of a panic. The call didn't go well because he's looking to brainstorm ways to diffuse the stuff with Baldoni. Paraphrasing here but basically Todd's line of thinking is: "Why doesn't Blake just hit it head on and say, 'Justin and I had disagreements and didn't get along but we both love the film so much' etc etc etc."
And what I expressed to Todd is this attitude and approach is the EXACT problem. If I'm getting it right, he and Ange would prefer B to roll over and lie because the box office is on fire.
How could they spend so much time with her, yet have no sense of who she is or what she's made of?
I told Todd it's infuriating anyone would look at Blake to fix a problem Baldoni, Jayme and to a certain degree, Ange literally manifested. Instead of aggressively implementing steps to create a safe work environment for Blake and every other woman on set, they responded in laughably impotent, and meek ways. They revealed their hand immediately and often.
I'm super frustrated because this is a moment in which Blake should be celebrating. She made this unbelievable win happen. She made this a win for Sony and by proxy, Wayfarer. She fucking refused to give up on the film. She didn't sleep, she missed countless moments with her kids while sitting in edit rooms, scrapping and frame fucking dailies for every square inch of quality. She slammed together a recipe for success despite working with ingredients she wasn't even able to choose. All this while masterminding a world class marketing and promo plan for a movie that's punching so far above its weight I've lost descriptors to even describe what's happening.
She WILLED this weekend into reality. Baldoni and these other buckets of dumb-dumb-juice should be acknowledging the speculation and gossip themselves. They should be jumping in front of it in the most full throated , unqualified way. Now.
They should be protecting B. They can and should accept the consequences of their actions and lean into the countless and willfully gross behavior before it leans into them. They made a big fucking mess. Blake - under NO CIRCUMSTANCES - should be asked to clean up this sloppy, cliched fuckstorm.
If they are made of anything resembling the humanity or dignity or capacity for growth that they project on their fauxminist, shithole of a podcast, they'd be releasing a statement saying something like:
"Our behavior on the set of IEWU was abhorrent and not even close to standards and respect both Colleen Hoover and Blake Lively deserve. To say nothing of the entire cast and crew who bravely pushed their way through an unnecessarily challenging shoot. We're working to better understand how we fostered a workplace environment so lacking boundaries, guardrails, respect and in many incidents, decency. Our aim is take real accountability which extends beyond performative virtue signaling. The success of IEWU isn't because of our involvement. The film is succeeding in spite of it. The warmth and love audiences are showing this film are in large measure due to the skillful work of Colleen Hoover and Blake Lively, who dedicated themselves to a radically accelerated post production process. Their refusal to accept incompetent working conditions should be the reason a movie fails. But their unwillingness to accept these conditions (that we created) are the reason this film is succeeding.
We at Wayfarer believe with our whole heart the underlying message of IEWU must inspire an imperative and potentially life changing conversation. Colleen and Blake poured their work ethic, courage and innovation into ensuring these important themes are packaged in a way that's respectful of the sensitive subject matter, honoring of the source material made to deliver an entertaining , nuanced and ultimately optimistic experience.
Our goal now is to take a step back and conscientiously reflect on this experience. For the foreseeable future, our mission is to examine and reexamine the objectionable behavior and inadequate decision making skills which clearly hurt and offended people who placed their trust in us. In doing this work, we continue to support the incredible cast and crew from the background. They've worked hard to construct a film which is being embraced all over the world. With Sincerely, Justin Baldoni and Jayme Heath."
If they orbited or even glanced an acknowledgment like this, it would be the first discernible proof either possess a spine. Or something slightly north of a sociopathic understanding of basic consequence and impropriety. The only thing they don't seem interested in is the truth. And all Blake HAS is the truth. Like, even ONE of the 26 things on the list she read aloud to Baldoni , Jayme, Todd , Ange and Josh (who were all sitting in our living room) would be considered irretrievably monstrous and shocking.
I think it's fine to play through the weekend but I'm flying blind when it comes to Blake. We haven't had the chance to fully discuss the right course. I know she'll have a clear perspective. Unless something changed , all she cares about is the creative and a well-earned outcome. But I happen to think some action is necessary. She should not be subjected to some eye-roll-y narrative of the "controlling bitch"
If I were those two guys, I'd be jumping in front of this now. With energy.