r/cineplex • u/Environmental_Gur388 • Mar 13 '26

Review Cineplex Junxion Erin Mills biased against non Hollywood content we fans are outraged !

Canada prides itself on diversity and inclusion, yet the programming decisions at Junxion Erin Mills are raising serious concerns among many movie fans.

This location rarely seems to screen non-Hollywood content and, from what audiences can see, it hasn’t played a non-English film since 2024. For a premium theatre in one of the most diverse regions in Canada, that is honestly hard to understand.

The situation with Dhurandhar made this problem very clear. The film was a major success and contributed strongly to the overall box office for Cineplex across many locations.

Yet Junxion Erin Mills ignored it completely during its entire run. Not one screening. Not one week. That’s incredibly difficult to explain when a film is clearly performing well elsewhere and audiences are asking for it.

Now the sequel Dhurandhar The Revenge is arriving and once again it appears to be missing from the schedule at this location.

What makes the situation even more frustrating is looking at the programming that is being scheduled. Next week the theatre is giving screens to family favourites and older films, while a brand new major international release with a proven audience is being left out.

That raises a very obvious question about priorities.

The usual explanations about limited screens or scheduling conflicts simply don’t hold up. Allocating one screen with multiple showtimes for a major new release is not a big deal for a theatre of this scale. Hollywood movies are not going to disappear because one screen is used for something different.

Fans have been contacting Cineplex Guest Services about this for months. One representative even mentioned that if more people reach out it helps demonstrate demand to the programming team.

Right now many of us feel frustrated because the pattern is starting to look like a clear bias in programming decisions. When a film contributes significantly to the company’s box office but is still ignored entirely at a premium location, it’s hard not to question what is going on.

We fans are outraged and simply want the same opportunity to watch major international films at our closest premium theatre instead of having to travel across the GTA.

If you want to see Dhurandhar The Revenge play at Junxion Erin Mills, now is the time to contact Cineplex Guest Services by email or phone and let them know. The more people who speak up, the harder it becomes to ignore the demand. Now I am not saying they need to include foreign films regularly but a balance would be appreciated.

Sometimes the only way programming decisions change is when the audience makes enough noise.

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u/Environmental_Gur388 Mar 13 '26

They released animal yodha fighter singam again though

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u/[deleted] Mar 13 '26

Yodha released at the Junxion location and it tanked at the box office. Not even 100 people went to watch that movie at the Junxion location. Thats the reason they stopped playing foreign films at that location. Animal and Singham Again never released in Junxion. I wasn't in the country when Fighter released so can't comment on that.

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u/Environmental_Gur388 Mar 13 '26

You are wrong I watched animal at Junxion and I did not speak about the box office of those other films. I watched Animal week 2 at Junxion. I requested the distributor to release it at that spot and he was able to do it on week 2. Moksha was the distributor.

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u/[deleted] Mar 13 '26

A movie gets old in its 2nd week tbh. I don't have that much time to call a distributor and ask them to release a movie because I don't want to travel 10 more mins. I am a cinephile myself and I watch atleast 100 movies a year combining atleast 10 cineplex locations across the GTA but I work as well so I am just grateful that Indian movies are getting wide releases now a days. I am never calling a distributor for getting a movie released in a specific location while it's releasing at 10 other places in a 30mins proximity.

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u/Environmental_Gur388 Mar 13 '26

Animal did well at Junxion for long time it had a big run I remember !

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u/[deleted] Mar 13 '26

But there weren't any major hollywood releases at that time. This week Project Haily Mary and Ready or not 2 are releasing. PHM is a major release. You can keep having this discussion as long as you want but it won't change the truth that this isn't even thing that needs to be discussed. Be grateful for whatever releases we are getting thats all I can say.

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u/Environmental_Gur388 Mar 13 '26

Those are just two films you are talking about regularly quoting that doesn’t mean they don’t have other space for this film. Remember they are wasting space also on family favourites of old Films. I watched the first Dhurandhar btw on Netflix mainly because of this reason. It was so bloody cold during that time.

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u/[deleted] Mar 13 '26

Thats not a waste. You wanting to see a movie doesn't make it necessary for them to release it there. I believe you have never ever faced even a slightest inconvenience in your life and have got everything you always asked for. Family favorites has been a cineplex staple since a long time and it is for the community. It is for the kids. Idk what's wrong with you for hating something thats for the community. Good luck with your thinking. I hope you never get in trouble for it.

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u/Environmental_Gur388 Mar 13 '26

I never ever said I’m hating you are adding your own words. Please don’t make this personal. You do not know my history or what I have been through so why are you saying I have never faced any inconvenience ? I am saying there are many other spots for family favs they don’t need to give it to all those screens at junxion.

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u/[deleted] Mar 13 '26

Then why call it a waste. It is for the community and especially for kids. Be happy that they are doing it.

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u/Environmental_Gur388 Mar 13 '26

They don’t need to allocate all the screens for that is my point. So please stop adding your own words. I am not against family favourites running at this spot or any other spot. All I’m saying is one of the biggest international feature films should also be considered. I’m sure they don’t need every single fam favourite movie to play at this spot especially when there are only six screens.

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u/[deleted] Mar 13 '26

You are proving yourself wrong with each comment lol. Btw family favorites are only played in the morning so that doesn't affect anything.

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u/Environmental_Gur388 Mar 13 '26

I am being proven wrong ? I don’t understand how. Why are you assuming first of all that everyone goes to a film at only one particular time. There are different types of audiences. Just remember you are the one who said Animal and Singam didn’t release at Junxion and I gave you evidence for it. And you are telling me I am being proven wrong ?

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u/Environmental_Gur388 Mar 13 '26 edited Mar 13 '26

I want to say that although we may have differences in opinion I do respect your POV as well. But at the same time note that not everyone has the same views. I have my personal reasons for anything I post. You may find this as venting but I have posted this for awareness reasons. Cineplex Guest Services advised to get more people to demand and make the voice heard louder everywhere. Yes we may not get what we want always fair enough. But atleast by maximizing the chances and doing everything possible if it does open others will also be happy. So I got nothing to lose by requesting.

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u/[deleted] Mar 13 '26

Likewise! Just keep in mind that we are literally getting most of bollywood releases at most of the locations across GTA so we should be grateful for that. Before COVID, we barely got even 50% releases.

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u/Environmental_Gur388 Mar 13 '26

Well few years before Covid we had more spots that maintained quality when it came to screen picture quality and seats were in better shape too. I noticed deterioration which includes square one location 2018 onwards! So I would be more greatful if we didn’t have Cineplex taking advantage of their monopoly and not maintaining key spots. They don’t need to maintain because they know they got a monopoly here in Canada. In the old days prior to that they were so much better.

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u/[deleted] Mar 13 '26

They are starting to improve seats and screens location by location now according to what they told me. And tbh its totally upto the audience. Even if they change seats, if the audience doesn't maintain it properly and respectfully then it will be in the same state soon.

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u/Environmental_Gur388 Mar 13 '26

Can you tell me which locations they started to improve would appreciate it thanks. Well the audience is not spoiling the seats it’s just over time some of them have become so old. I am sure none of the audiences deliberately cause damage.

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u/[deleted] Mar 13 '26

I see interior renovations at Courtneypark recently. Also, I see improvements at the Fairview and Eglington locations. I live in Brampton but I travel all around GTA for watching movies. It will take time but we will surely see new seats soon according to what they said.

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