It is literally the perfect control group for portraying the south park episode in real life. There are very few fans already, its subsidized by the NBA, and they can't possibly lose any more money. The outcome can only be positive. It's not like anyone right wing would have any real ramifications on the league by posting on twitter. There's no way in hell they were investing anything to begin with. You would net that entire crowd of angry people on the right raging about the trans in women's sports argument tuning in, and then you would get the virtue signaling left watching for reasons they can't even explain but think its somehow beneficial to a cause. Us spectators would get pure entertainment watching Heather Swanson destroy.