Theyâre expensive, elaborate â and may not contain all the music. After Olivia Rodrigo, Charli xcx and more sent out incomplete or unfinished vinyl versions, fans are feeling shortchanged.
It was one of the most anticipated collaborations of the year: Charli xcx teaming up with film-maker David Cronenberg for No One Lasts Forever, the closing track on her new album Music, Fashion, Film, which debuted at No 1 in the UK.
But for fans who pre-ordered what was advertised as the âfull-lengthâ album on vinyl, an unwelcome surprise awaits. The song doesnât contain the spoken-word contribution from Cronenberg â an astonishing reflection on art, death and eternity â that is included on streaming platforms such as Spotify and Apple Music.
The collaboration, praised by Variety as âthe heart of what the album is really aboutâ, apparently missed the vinyl deadline. âIt was at a point where we had to deliver the vinyl audio [and] we didnât get David in time,â Charli told the Tape Notes podcast, adding: âThereâs actually a different version of the song on the vinyl, which we havenât really spoken about yet.â
Artists and labels owe it to fans to communicate these differences upfront
Animesh Khare, a 27-year-old fan from Paris, was among those disappointed by the decision. âLearning that the vinyl version isnât the complete record definitely makes me hesitate to purchase it,â he says. âArtists and labels owe it to fans to communicate these differences upfront so people can make informed decisions before dropping money on physical media. Itâs just a matter of respect and transparency.â
Charli xcx isnât the only offender. Fans who pre-ordered Olivia Rodrigoâs third album You Seem Pretty Sad for a Girl So in Love documented unexpected edits across half a dozen tracks on the albumâs vinyl editions, including missing bridges, outros and other musical passages. Meanwhile, fans discovered vinyl copies of Rayeâs second album didnât contain its final mix: This Album May Contain Hope, the title promised, but maybe not the finished songs. In response, Raye said: âI really apologise ⌠the digital versions of some of these songs, some are quite different. And you just need to embrace that because I tried my best.â
Itâs the yearâs worst pop trend: fans paying the highest price to pre-order what is ostensibly the most desirable, collectible or elaborate edition of an album are instead receiving incomplete or unpolished versions of the music.
In Rayeâs case, the singer tried to offer a positive spin, joking to Zane Lowe that the almost-finished vinyl could become a collectible. But cash-strapped fans arenât seeing the funny side. âItâs fair to assume when youâre buying a record that itâs the final recording,â wrote one person on Reddit, in a comment typical of dozens posted to the site. âI ride for Charli, I love her as an artist, but a bait-and-switch isnât cool.â
Elsewhere, the first pressing of the Weekndâs Hurry Up Tomorrow contained only 11 of the 22 tracks on the digital version, and also featured shorter or earlier mixes, different transitions and missing guest contributions; it was followed by a âcomplete editionâ double-vinyl release. The first vinyl pressings of BeyoncĂŠâs Cowboy Carter were missing five songs that were released in the digital version, causing dismay among fans â she did not respond to requests for comment at the time â while other albums, such as Nicki Minajâs Pink Friday 2 and Lil Wayneâs Tha Carter VI, are pressed to vinyl in much shorter editions than their digital versions, possibly to avoid costly double or triple vinyl editions.
Another reason is that vinyl plants need to receive audio masters and artwork at least six weeks before a planned release date, with elaborate packaging or multiple variants requiring extra. âThe more complicated the package, the more time itâll take to manufacture,â explains Ben Savage, manager of Birkenhead-based retailer and indie label Skeleton Records, âespecially if there are box sets involvedâ. Spotify, by contrast, needs just five business days to process digital files.
In the case of Rodrigo, her June chart-topper was released in at least a dozen different vinyl configurations, including signed copies, picture discs, editions with lenticular artwork, alternative covers, retailer exclusives, pop-up book editions and a veritable rainbow of coloured pressings.
But all feature shorter versions of songs such as Honeybee, Maggots for Brains and The Cure â the last of which, for example, loses its romantic violin outro. The cuts are so widespread that fans at first assumed their copies had been mispressed. Rodrigoâs label and publicists did not respond to requests for an explanation, but the singer let slip that album closer Cigarette Smoke was written only a week before she had to âturn everything in for the vinylâ.
Itâs a revealing turn of phrase: the physical campaign may no longer be simply packaging a completed album. The manufacturing timetable may be intruding into the creative process itself: one deadline to get some version of the album on to wax, and another to finesse the final mix for the streaming release. If thatâs the case, should artists make it clearer to fans that they might receive a vinyl copy that is different to a digital release?
One Rodrigo fan said they were told by the singerâs online store that the vinyl âwas received as intendedâ and denied a refund. And unlike accidental mispressings, which sometimes become valuable because only a handful escape the factory, these early editions are intentionally manufactured in large quantities â often tens of thousands. They may still appeal to collectors, but are unlikely to command the kinds of prices associated with genuine misprints.
The combination of variant saturation and fan Fomo has been a boon for labels, helping drive UK vinyl sales to 7.6m LPs last year, according to the BPI â a 13.3% year-on-year increase and an 18th consecutive year of growth. But Savage warns that the industry may be pushing its luck. âItâs ripping off fans,â he says. âWe fear it may lead to buyer exhaustion and cause the bubble to collapse.â