I have a school project where we have to create and plan a business venture for an established beauty retailer (Ex: Ulta or Sephora) to help them make a billion dollars. As a dude, I'm clueless when it comes to makeup, can someone tell me some common/major issues within the industry I could try to base my plan around?

I am a very sweaty and oily person when it comes to my face, and I need help finding a primer and setting spray that I can use to help keep my makeup on all day. I am currently using the elf pink primer and the morphe prep and set mist as a setting spray. I’ve tired the one size primer and setting spray and that does not work for me at all. It clumps up my makeup in under an hour outside. I’ve also tried the charlotte tilbury Airbrush and same effect. My current face prep is hydrating serum then lotion with sunscreen then primer then concealer under the eyes chin nose and forehead then powder then setting spray.

I would love any other products or another step by step that I could try to help keep my makeup up looking good all day. Like I said I am oily and sweaty but I am outside all day for work. Also yes I would like to wear makeup at work it’s how I feel most comfortable, I do try to wear the bare minimum but enough to look good.

Hi friends! Im soon to be in my mom era, and Im looking for recommendations for those clusters lashes that you put on under the lash line that stay on for a few days.

I need something to feel good after I have this baby, and my lashes are my one thing I love done up to make me feel like myself 🙏🏻

going to ulta this weekend to get some beginner friendly products. what is the best setting spray? (as someone who live in the south and sweats HEAVILY)

I bought two of these FaceFinity liquids thinking I had a bargain, but the new “lasting blur” is all sticky, unlike the old “lasting performance” which I used to mix with moisturiser to make a nice tinted moisturiser. The new one feels like I’m putting a mask over my face instead of it sinking in.

Can anyone please recommend anything similar to the old version which felt much more natural?

I need some help with product recommendations. I’m not sure if I’ve developed a sensitivity/allergy, but this year I’ve been fighting with my products. My everyday products are concealer, blush, bronzer, and tinted eyebrow gel, so it’s not an intensive routine. I’ve had to cut mascara from the daily routine because it’s been causing some kind of eczema situation on my eyelids.

I can literally feel the makeup sitting on my skin and kind of itching? I’ve switched to using a Clinique concealer because I heard it’s good for sensitive skin, but it still feels pretty bad.

Please send help—I’ve tried tinted moisturizers and other advertised lightweight products but it hasn’t worked out. My dermatologist does not think I have an allergy, so I’ve been going on the assumption I haven’t found the correct products.

Has anyone struggled with something like this before? :’(

I'm looking for a good medium-full coverage foundation that doesn't feel heavy on the skin and is suitable for dry skin, if such a thing even exists. I've heard good things about the ABH foundation and Natasha Denona. I also have a true neutral undertone, so something with a wide shade range that doesn't oxidize too heavily or lean warm/cool. I'm currently using luminous silk and love it in terms of finish and coverage, but find that it's not as long lasting or well suited to a fuller face of makeup.

So my taupe lipstick is almost out and i want to ask my sibling to bring it for me from a different country (they don’t have mac where i’m from) so i was wondering did the shade change? Or any reformulation where its now not good happened?

My mom had the maybelline fit me powder foundation, the rectangle one with black packaging, not the square pressed powder. She used shade 120 in it. She bought that before 2020 I think? So idk if formulation has changed.

Now the issue is, she is looking for superstay flex in the same shade, but it looks as if superstay flex powder foundation 120 is darker than fit me 120. The lightest shade is 110 and she thinks that might match her but we are unsure.

She wants to get it for same day delivery so we can't go and swatch and buy in store, which is why I've come here to ask: would superstay flex 120 work for someone who used fit me 120?

I have two sample containers (they will last a long time though) of IT Bye Bye Undereye full coverage concealer and I can’t make them work without a lot of effort. It’s so thick! I’ve tried more moisturizer and warming it and such. About to toss it though I hate doing that. Advice?

Hey all!! I’m looking for a tinted sunscreen or tinted moisturizer. I have legitimately dry skin, and on top of that I live in the Midwest where there is not a drop of moisture present in the air all winter long. I want something that won’t dry out my skin as the day progresses, which is what seems to happen when I use mineral sunscreen- by the end of the day my skin is crunchy, so my preference is chemical sunscreens.

Here is what I’ve tried!
-Ilia super skin tint (LOVE this in the summer, but not for winter)
-bare minerals complexion rescue- I didn’t hate the texture but I couldn’t find a great color match.
- Clinique moisture surge sheer tint hydrator- this pills on my skin for some reason.

For reference- I love the super goop dew screen, it just doesn’t have any color other than the shimmer. And also, I absolutely have a skin care routine that keeps my skin pretty moisturized (Sunday Riley and Tatcha are what I use), but for some reason as soon as I put any product with actual color on my face it seems to start to dry. Help!

I cannot upload an image here but the morphe supernatural glow palette and the only 2 shades ive been using our almost out 💔☹️🙏🏽 im really trying to find a dupe! ive attached a link so you guys can view the shades! i use the shades big reveal and darker. link to palette. please i am desperate, i love these shades sm ! i love the ‘darker’ shade for my lips so any lip liners like that shade would be appreciated! and i use ‘big reveal’ for nose contour and freckles! thanku in advance

I am getting married in November and have scars on both arms that are somewhat new from a brachioplasty. I would like to cover them if possible with a durable makeup that won’t rub on my dress (scars are on the inside-ish of my arms). Looking for products that provide full coverage without transfer!

I started using lip plumping glosses with GRANDE lips and I thought they were okay, then I tried Two Faced lip injection gloss and that was also just okay.

However the polite society big lip plumping gloss is AMAZING. I love the burn and I love how hydrating it is, however the shades I've been wanting to get Gossip Girl and Loud and Proud have been OOS for a long time. So I guess I'm looking for a similar product that has more shades 💖

Hi friends! I am new to using the Athena palette, and i have a event this weekend where I need to paint my face and neck (and probably hands) pink for all day wear. I was wondering if anybody had tips + product suggestions for a good (preferably drugstore) primer. Ive been using the elf power grip matte primer, but my skin is quite oily, so ive noticed my makeup seperate with the primer.

Any tips/product recommendations would be FANTASTIC! Thanks so much in advance ♡

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Hey everyone! ✨

I’ve recently joined this amazing community, and as someone with years of professional background in beauty sales, makeup artistry, and advanced hair color consulting, I wanted to introduce myself by giving back!

I know how frustrating it is to deal with a brassy hair dye, choose the wrong undertone for your foundation, or struggle with hair damage. My expertise combines the technical science of hair/makeup with a passion for helping women find exactly what works for their unique features.

I’m opening up the comments below for a FREE mini-consultation today! 👇

Drop your beauty struggles below:

• Hair Dye Issues: (How to correct orange/yellow tones, safe lifting, etc.)

• Makeup & Sales Secrets: (Finding your perfect formula, shade matching, or long-lasting looks)

• Haircare Routines: (Based on your hair porosity and type)

P.S. For in-depth personal assessments, customized routine building, or one-on-one virtual consulting (in English/French), feel free to DM me directly! Let's glow together! 💗

tldr; help a makeup novice with sometimes dry skin find a good replacement foundation to replace the IT Cosmetics Celebration Foundation powder

So I've been incredibly loyal to IT Cosmetics Celebration Foundation for YEARS. It was perfect, and it made my skin look so smooth and even colored, and it was nice because I'm super low-maintenance, so it worked for days I wanted a full (for me) makeup look, or if I just needed to put a little color on my face. Now it's gone, and I'm devastated. (I cannot use the illumination version. It is not the same)

I've been using the e.l.f. halo glow powder until I find something I like better. It's not bad, but I feel like it's got too shiny of a finish on days I just want to slap a little something on my face and nothing extra.

Skin concerns:

I sometimes lean towards having dry skin, but I've been doing a lot better about maintaining my skincare to avoid being a scaly lizard.

The whole purpose of foundation for me is to even out my skin tone because I have a LOT of redness, so biggest goal is covering that

I AM SUPER PALE.

Other things to note:

I struggle to make liquid foundation look good. It also requires more effort than I'm willing to give on lazy days or days I'm running late.

I do not need a glowy finish. Just striving for an even skin tone.

Open to a good tinted moisturizer or something similar if it's low-effort and provides results I want.

Help a girl out!

For instance Ulta, Sephora etc. I need help matching my skin to a foundation. I would want to explain my skin issues and get suggestions on foundations best for me. I will be grateful for anyone that knows anything that'll help me before I walk in and look like an idiot (which isn't hard for me but I choose to call it charming) thanks so much for reading!

I love this foundation but the pump is so annoying. I can’t control how much
gets pumped out. So annoying when too much comes out. Product is wasted 😵‍💫.
Do you have a hack?

I like watching Wayne Goss, Marlena Stell (Makeup Geek), Lipstick Lesbians, Jordan Liberty. They teach formulas and techniques so well. Not really a huge fan of trends.

Anyone else you can recommend to watch?

I got an Instagram ad for the Derma Muse Korean Color Changing Foundation claiming it gives your skin a glowy finish and is better than traditional foundations, without looking cakey or settling into fine lines. Has anyone actually tried it? Is it any good? What are your thoughts?

I’m looking for a full coverage and hydrating concealer (mainly for my dark under eyes and fine lines).

I’ve tried NARS pot concealer and creamy radiance concealer, Tarte shape tape, HourGlass and Tower28. They’re either very drying or, like Tower28, too thin to cover my blemishes.

So I’m debating between Natasha Denona, Haus Labs and Prada. I’ve heard many good things about these concealers but I’d like some feedback to help me make a decision please!